"600 Words by Esther J. Cepeda"
"Pregunta del Dia" translates from Spanish into "Question of the Day" and today’s comes from Richard Steele (no, not the British author or the WBEZ radio show host), a long-time fan:
Q. "
A.
I hate to be self-referential but I’ve gotten several inquiries on what in the world this "Number 19" means even though I hadn’t intended to create a mystique by mentioning it in my weekly e-blast (subscribe here for free…I won’t share your email).
Last Wednesday June 10, the Chicago Community Trust published a special report "The New News: Journalism We Want and Need," about local online news outlets. It was researched and written by a team led by Thom Clark and Gordon Mayer of the Community Media Workshop (download copy here).
Basically, the report is an outgrowth of the hand-wringing that seems to accompany any discussion that involves media or journalism "what’s going to happen to news in the internet age?!" The report seeks to provide a directory and assessment of local online news publications and was "based primarily on a survey of bloggers, citizen journalists, and others using an approach that blends self-reported data, Google page rank and Alexa.com traffic ranking, and a qualitative assessment of each site," according to the Community Media Workshop’s press release.
It went on to conclude that the journalism "we want and need" has three characteristics: it’s vetted by editors for accuracy, clarity and to reduce bias, it’s selected from among the mountains of available data to entertain and inform, and it helps frame one regional conversation about challenges and opportunities.
Happily, my editor and the editorial board of NewsTex, Content on Demand – which distributes my work far and wide – provide me with the vetting, and I kick in the entertainment, original reporting and thought-leadership.
So the results look like this, of 60 local Chicago news sources, "600 Words by Esther J. Cepeda" is number 19 and pulling down three-and-a-half stars out of a possible five based on the 6 criteria points gathered from self-reports, third-party sites (like Alexa and Google), and qualitative assessment from Community Media Workshop. I’m also sporting an almost-7,000 e-mail subscriber list, and a Google page rank of 6.
Not too shabby. And thanks for asking, Richard, it’s constant readers like you who keep me going!
Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com
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