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    June 24, 2009

    Chicago Latino List 2009 – Nelly Aguilar, Esquire to the Special

    “600 Words by Esther J. Cepeda”

     

    NellyAguilar1 When Nelly Aguilar’s son Jason was diagnosed with Autism and their school district basically prepared her for her son to spend his life in a basement with non-verbal children, she knew she had found her calling: to advocate for her son.

    “I was stunned by the amount of trouble people have to go through to get basic education services, basic rights for their special needs children,” Aguilar, a 33-year-old Mexican immigrant whose lived in the U.S. since she was six, told me.

    So the 33-year-old single mom set aside her well-tended marketing career and decided to get a law degree so she could do just that. “I knew I had to make a change, I knew that he would need a lot of support and I thought that if I went to law school I could help him and other children.”

     

    Aguilar was a single mom to a child who screamed “15 hours a day” and none of the schools she applied to in her then-home state of Texas had any monetary support for her. DePaul University, however, gave her a scholarship worth leaving her parents behind and starting over in a city she didn’t know with a high-need child.

     

    “After he got diagnosed, Jason needed all kinds of therapies and all kinds of help,” Aguilar said, “I would take him to school, then I would go to school, then I’d get out, go get him, take him to his therapies, go home, cook, play, get him down to bed, then stay up until midnight doing homework and studying, then I’d get up the next morning and do it all over again.”

     

    All this and it took her only three years and one semester to get through law school! “Then I graduated and studied for the bar, and passed it,” Aguilar said nonchalantly.

     

    Today she’s one of approximately 15 attorneys in Illinois who work solely on Special Education law as their focus.

     

    “I represent families of children with disabilities in actions against school districts that deny students an appropriate public education. I protect their rights and advocate on their behalf under the federal Individuals with Disabilities Education Act (IDEA),” Aguilar explained. IDEA guarantees students with disabilities an adequate education with the fewest restrictions in the least restrictive classroom environment possible.

     

    “In addition, I make recommendations on pending legislation in healthcare and education, I serve on several boards (Access Living, Autism Speaks, and Stone Soup Community Center), and I participate on statewide and national advocacy activities.”

     

    Because all of that, AND a son with Autism whose now 9, and “doing really well,” isn’t enough, Aguilar is slated to teach a section of Special Education Law at DePaul University College of Law this fall. “I am the founder of the first clinical legal program in the Midwest that protects the educational rights of children with disabilities.  I secured federal funding for DePaul University's Special Education Advocacy Clinic.”

     

    Delving into the intricacies, horrors and inequalities of Illinois’ educational industrial complex is a fool’s errand, but Aguilar helped me put the needs into perspective. 

    ·    Very few attorneys practice special education law and even fewer attorneys are bilingual and can understand the complex struggles English Language Learners face.  Live Downstate? Tough luck, Aguilar couldn’t name a single one south of Kankakee.

     

    ·    The average State of Illinois institutional stay for those with severe disabilities is about $140,000 per year but the state usually won’t provide preventative therapies which generally cost much less in the long run.

     

    ·    In the Chicago Public School District alone there are at least 55,000 special education students with Individual Education Plans. 85% live below the poverty level.

     

    ·    In the State of Illinois there are approximately 60 due process hearings a year. In Washington DC there are about 300 per month, and that’s not because Illinois families are happier than those in DC, but there is already a law school infrastructure for pumping out special ed. lawyers who – when they win a case, get to send the school district for attorney fees. Here in Chicago, however, in-house legal departments have lawyers at the ready to defend a school district’s interests.

     

    Aguilar will certainly start adding to the pool of independent Chicago special education lawyers as a DePaul professor. And she’ll keep fighting for families’ rights.

     

    “I do it more for others than for Jason because he’s pretty situated,” Aguilar said. “It brings me so much hope to be able to take a child who has nothing and a family who has been stepped on or passed over, and over, and over – callously, without any regard to the child’s future,” Aguilar said.

     

    “When I get a child the right support, then I see them a year later and the kids that couldn’t read now can…it’s like the greatest feeling in the world.”

      

     

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    Chicago Latino List 2009 – John Viramontes, Voice to the Voiceless

    “600 Words by Esther J. Cepeda”

     

    J._Viramontes_Chicago_Latino_List_2009_photo_by_Daisy_Urbieta

    John Viramontes would make Benjamin Franklin proud. Like our founding father, Viramontes has found the pen to be mightier than the sword.

     

    A microscopic sampling of his Letters to the Editor to several major newspapers:

    ·   

               7/11/05 - "Let Promotion Bloom" in Chicago Tribune, Voice of the People he defends artists’ rights

     

        ·    1/4/06 "Honor a Living Legend" in the Chicago Sun Times, Letters to the editor he writes about activist Florence Scala

     

        ·    8/21/06 "Government needs a better way" in  Chicago Sun Times, Letters to the editor he takes on immigration

     

    And this is just the tiniest, tiniest sample – Viramontes, 57, has been sourced, photographed, and published as an authentic local voice all over Chicago and the Midwest in all sorts of publications in multiple languages.

     

    Why? Because the man is there. On the ground, in the neighborhoods, listening to people talk about losing their homes, or getting their green card, or being bilked out of their rent money, or any number of things.

     

    “When I started helping out at the Northwest Neighborhood Federation in the late nineties, I was working on the injustices of neighborhood – housing availability, predatory lending, blight – I wasn’t looking at ethnicities, I was just trying to help people,” Viramontes told me recently. “In that work I learned I have a tremendous capacity to put myself in other people’s shoes, the ability to listen to others’ stories.”

     

    “These are the stories of injustice, unfairness, callousness, bureaucracy,” Viramontes said, “and I’m living proof that getting justice for people doesn’t limit itself to any particular ethnicity, neighborhood or state.”

     

    But the cool part about John? He actually gets stuff done.

     

    In 1998 the Chicago Police Department’s 25th District issued a Certificate of Appreciation for Outstanding Community Service and Initiative for contributing to solving an armed robbery where a large sum of money was taken from a North Ave. near Harlem Ave. currency exchange.

     

    In 2002 Viramontes was instrumental in getting the Ecuadorian consulate to establish the first ever office in Minnesota, organized by the non-profit National Peoples Action.

     

    He has (and continues to) engage the American Association of Museums (AAM) through its president, to consider Heather Hope Stephens’ challenging Master’s thesis “Visualizing The Path Forward: The Visual Artists Rights Act of 1990 and Recommendations For a Response by American Museums.”


    According to multiple people who plied me with testimonies to Viramontes’ work, he has shouldered the responsibility of allowing both the public and arts profession to know the significance of the historic case of Kelley vs. Chicago Park District which was filed using the Visual Artists Rights Act of 1990 statute and currently on appeal in a Chicago federal court.

     

    The Chicago 2016 Olympic Bid? Don’t. Even. Get. Him. Started – that’s a whole ‘nother 600 words.

     

    The bottom line here is that Viramontes – a Chicago-born, second generation Mexican-American accountant by trade, trained community organizer, and lifelong activist by heart – cares. And he translates that caring into action and results for people who are too deep in their problems to see the promise beyond them. Everyday.

     

    “Perhaps the Irish progressive George Bernard Shaw put it best when he said: ‘I am of the opinion that my life belongs to the whole community, and as long as I live it is my privilege to do for it whatever I can. I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake.

     

    Life is not a brief candle to me; it is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.’”

     

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    June 10, 2009

    White House TV Blackout Warning: This is not a test

    "600 Words by Esther J. Cepeda"

    It’s not like today was a slow news day around the White House; a Monday June 15 health care speech at the Chicago American Medical Association was announced, there was a tragic shooting at the Holocaust Museum, tons of details to iron out in terms of the GM situation, TARP funds, and the bank bail-out dollar pay-backs, and, of course, more scuttlebutt about angry Republicans trying to slow down the Sotomayor hearings.

    But today’s White House press briefing spent enormous amounts of time on…drumroll please…the digital TV transition – coming to an oldie set near you this Friday June 12.

    Press Secretary Robert Gibbs trotted out Secretary of Commerce Gary Locke and subjected the poor fella to the grueling mosh-pit of a press briefing and the questions on the TV timetable ensued.

    As you know, we all got a reprieve in the analog-to-digital switch in February (read my column "The End of Television As We Know It!" here) but it’s now time to pay the piper.

    Secretary Locke said 2.5 percent of American households, or 2.8 million households are still unprepared, according to his Neilsen data. Are you?

    "If you currently have cable, satellite, or some other paid-for television service, you have nothing to worry about," Locke said. "You are prepared; you don't need to do anything, and June 12th you'll see no change in your television reception or programming."  

    ok…

    "If you have a new television set purchased, let's say, within the last one year, those new television sets come automatically with a digital tuner.  So if you have a television set a year old or newer, you're prepared; you don't need to do anything, you don't need to worry," Locke continued.

    uuummmmm…


     "But if you have a television set more than a year old and you're not on cable or satellite, and you're relying basically on free over-the-air service, you are not ready," Locke said. "And you will lose your television service this Friday if you don't act now."

    Ouch! Looks like I’m S-O-L; outta luck.  (What can I say? I read a lot! Besides, who has time for appointment TV when there’s YouTube and Hulu?)


    Locke continued:

    "So you have three options:  You can subscribe to cable or satellite; you can purchase a newer television set that has these automatic digital tuners built in; or you can purchase a converter box.  The Recovery Act provided Commerce with money to help consumers having trouble affording a digital converter box. Millions of households have applied for and received the $40 coupons to cover the cost of these converter boxes.  And the converter boxes start at $40 and we mail out two coupons per household, requesting household.  So that basically means that with the coupons you get a free converter box."


    Alright, so, never mind that I ordered one and got one and then let it expire - ooops.

    More from Locke:

    "While coupons are still available for eligible households, it will take some nine days for us to process and send out, first-class mail, these coupons, and so they will not arrive in time for this Friday's conversion.  We will have these coupons available until the end of July -- July 31st -- or as long as supplies last.  The coupons are good for 90 days each.


    If you already have a coupon, please make sure to purchase the converter box immediately at a partnering retail store like Target, RadioShack, Circuit City, or Wal-Mart.  Take it home, hook it up right away -- in fact, you can use these converter boxes now and receive the digital signal now."

    (Someone check this guy’s e-trade account, I’ll betcha he bought some Radio Shack stock last week.)


    All right, so enough with the smart-alecky "ha-ha." The reason why I’m actually passing this on is that just because I watch my "TV" the same place I read my newspaper – on a high speed broadband internet connection – doesn’t mean real people won’t actually be left with no immediate home or work access to breaking news.

    I hate to put the bad vibe out but, around midnight on Friday June 12 would be a perfect time for some ne’er-do-well to strike some pandemonium and showcase just how many low-income and non-English fluent people would get left out of the loop in an emergency.

    According to Locke, the propensity to be unprepared for the switch is primarily on the West Coast and the Southwest. He said:

    "Los Angeles, while having a small percentage of families unprepared, a small percentage of a huge market is about a quarter-million households that are unprepared.

    We're also finding that it's -- ethnic groups are more unprepared than the general population:  African American, Hispanic, almost twice the national average; Asian Americans just slightly above the national average. 

    Ethnic minorities, for whatever reason -- it may be due to language -- are not as prepared as others.  But we've been reaching out using Hispanic -- Telemundo, Univision; held a press conference with Mayor Villaraigosa in Los Angeles, Mayor Kevin Johnson in Sacramento. 

    Surprisingly enough, seniors are prepared.  And it's the younger generation, households of under 30 that are also more unprepared than the national average."

    So here’s my public service announcement…make sure you help your less-technically savvy family and acquaintances with this transition. You may think no one who isn’t living under a rock will be affected by this change but I will be experiencing life without regular TV starting Friday.

    And if I don’t have cable, a new TV, or a converter box, what are the chances you don’t know an uncle, grandma, or neighbor who’s going to be reallllllly upset that they’re going to miss Wheel of Fortune on Friday?


    Apply for a coupon or find a place to buy a converter by calling 1-888-DTV-2009 or call the FCC if you can’t get the danged thing to work, call 1-888-CALL-FCC.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 07, 2009

    Incubating the Scientists and Engineers of Tomorrow – Today!

    "Way more than 600 Words by Esther J. Cepeda"

    What do a sixteen year old immigrant from Bosnia and a sixteen year old Nigerian immigrant of extremely modest means have in common with the greatest scientists and inventors of all time?

    They wake up every morning with the single-minded belief that anything – yes, anything – is possible.

    SuadRaliat What Raliat Abiola and Suad Causevic have in common with little old me is that we’re all proud standard bearers of the Myrtle and the Gold – Lane Tech HS Indians through and through – and all of us are proud to call ourselves "Alphas," as part of the elite club that Lane Tech, lo all these many years later, still calls the Alpha Science and Engineering Program. And that’s pretty much where the similarities end.

    Unlike I, who nearly failed my accelerated Biology class freshman year due to an unfortunate incident in which I killed my science experiment, these two are going to change this world dramatically within our lifetimes.

    I met them when I had the privilege of judging Lane Tech’s Science Fair a few months ago. Amidst the projects on the sound wave patterns of electric guitars, the effects of food dye on mice, analyses of carbon particulate in our air, and way-too-complex molecular-level experiments I could barely understand, these two really stuck with me.

    Raliat, whose father – well-known for helping others in their village – died when she was just ten, gave me a stunningly passionate presentation on the effects of Eastern medicine on microbes, a science experiment very much out of the ordinary.

    "Where I come from medicine is vastly different from the way Western medicine is administered here," she’d told me in her regal accent, referring to the panoply of holistic principles, herbs, and other treatments that are the hallmarks of Eastern medicine. "I want to be a pioneer in this field, I’m setting out to prove that this is actually a form of science and it can help millions of people in the world."

    Raliat stands a great chance – she’s already been singled out for scholarships, which she needs because her single mom is working toward her own degree and they need all the help they can get. And I’ve no doubt the future Dr. R. Abiola, who’ll be spending the rest of the summer sharpening up her project for next year, will someday make major additions to the practically-non-existent literature out there comparing Eastern and Western medicine techniques.

    Now Suad, he’s waaay out there. Like, so brilliant that this weekend he’ll be presenting his project "Keep it Cool" at the Illinois Junior Academy of Science Exposition in Urbana-Champaign, Illinois.  His breakthrough research – the design for a cooling system for microprocessors – has already drawn in university money and attention from big tech companies worldwide. The totally unassuming kid who does Tae Kwon Do when he’s not toying with molecular biology, is one of 62 students who won at the city science fair (10 are from Lane), and an alternate for the International Science and Engineering, Fair in Reno, Nevada later this month.

    "Basically, I designed a system that uses magnets and thermo-electricity to disperse the heat of the microprocessors in a computer with no fan, and therefore, no noise," Kausevic said.

    Why?!

    "Because a while ago my dad and I fried a computer because we overheated it and I was thinking, ‘liquid metals, nuclear reactions, no more fried boards,’ and I thought it’d make a pretty fun science project." This is the kid’s idea of "fun."

    Now let me put it all into context for you: Lane Technical High School is one of the best schools in the city and has provided high quality educational opportunities for over 100 years. Lane is administering approximately 1,800 Advanced Placement exams this school year in 29 content areas. In fact, Lane submits more than 50% of all the AP Studio Art Portfolios in the City of Chicago.

    It’s truly a school of champions, and is one of the most diverse – in race/ethnicity and family income – high schools in Chicago. According to Assistant Principal Chris Dignam, the driving force behind the Alpha program which he revived three years ago and has grown to approximately 300 kids, "Lane Tech has the highest number of students at or below poverty level in any of the College Prep high schools in Chicago – 60% – and the highest percentage of Hispanic students in any of the College Prep High Schools in CPS, they make up 41-42% of the school population."

    Dignam stresses the importance of his program passionately, "There is an alarming deficit with regard to the number of students exiting high school and going on to major in engineering, science, and mathematics in the United States," Dignam said. "There are many talented, interested students of diverse backgrounds that are in need …and Alpha provides students a unique program that focuses on developing research skills, as well as reading and technical writing skills – skills all students need to achieve and succeed in college and upon entering the workforce."

    He’s right, the number of kids going into science and math-based fields of study in college is low and the number of black and Hispanic kids doing so are painfully low, despite their representation in the U.S. population. But workplace equity is not what gets the kids up early – and keeps them up late – honing their research to perfection, these kids are having fun and are inspired, which is a nuclear reaction in and of itself.

    "Sure it's hard," said Suad, "but it’s just fun and when you work hard for the science fair, you can know that when the future comes, you’ll be prepared."

    "I want to make something of myself and then go on to be a doctor and be successful so I can tell others that anything is possible," Raliat said, "If they can send a monkey and a man to the moon you can do anything. And though you might want others to reach out and give you a hand, that would be nice, but you can do it yourself."



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    April 07, 2009

    A meditation on spring

    "600 Words by Esther J. Cepeda"

    Finally, this morning it clicked - it’s no longer January.

    Though technically it’s been spring for several weeks, three bouts of snow disagreed with the printed calendar. Every morning has been a cold, dark slog and rather than being a time of renewal – all pastel colored Easter baskets and jewel-toned tulips – it’s been a time of reusing and recycling. Recycling February and March’s weather, to be specific.

    But today the sun came up like a piece of bronzed bread popping up out of the cosmic toaster and all the gloom that had overtaken me yesterday – as I walked, in the wet wind, over to UIC’s campus for Emmanuel Rosenberg’s discussion about his book "The Anatomy of Buzz" – simply fell away and I’m now on a vacation of the brain.

    Tranquility, while good for the soul, really is bad for the journalist. After all, what’s an opinion leader to say when everything’s coming up roses?

    This morning as I let the sun burn my eyeballs (I can still see the blue spots in the middle of my vision) its warmth melted away all my worldly concerns.

    • No more angst over whether the immigrant tragedy at Binghamton, NY was given adequate or proper media attention…I contacted several immigrant and refugee groups and none of them dared give an on-the-record comment, instead pointing to Obama’s G20 appearance, and the Final Four as adequate reasons for the mainstream media to have effectively ignored the country’s most violent tragedy since the Virginia Tech shootings in 2007 which garnered wall-to-wall coverage in broadcast and print for what seemed like an eternity. So why complain? At least those poor immigrants’ families weren’t exploited in the name of higher per-copy sales and cable ratings. Err, I mean "journalism."

    • No desire to throw stones over this morning’s report that Hispanic pre-schoolers are more likely than their white and black counterparts to be obese (See AP reporter Lindsey Tanner’s story here). Yeah, Latinos need to get their head’s out of their tacos asados and realize that we are killing our children with our terrible eating habits, stunning ignorance on health matters, and our refusal to take responsibility for exercising our own bodies away from Type 2 diabetes. But, hey, I guess we’ll have to tackle that after the Easter morning chocolate bunnies and chocolate-covered marshmallows are scarfed down as a prelude to the Sunday night ham and maybe mami will make me a flan.
    • Heck I won’t even linger on the fact that Easter was always one of those sore-spot holidays in my life. Why? Duh! Because people would call me "Easter" all the time in what they considered a novel way to mispronounce my name. Like it wasn’t bad enough that I spent my entire life having my name misspelled by the "H" omission. Sheesh! I will say this, I’ve lightened up on this point and one year someone sent me the "Esther Bunny" which I share with you here in hopes that you can enjoy making fun of me as much I now enjoy laughing at myself.

    Smallestherbunny

    Happy Spring Break, Passover, Easter, Oestre, Furry Rabbit Night, or whatever other excuse you’ll use to celebrate with friends and family.

    March 31, 2009

    More minorities in suburban schools yet they experience less diversity and more segregation

    "600 Words by Esther J. Cepeda"

    People bashful that they moved out to the suburbs for the better school systems often defend their actions (as if they needed to) by remarking that their child's classroom is a mini-United Nations.

    "You should see Krystyn's school," they gush, "there are Japanese kids, and African kids, and Indian kids – it's so diverse!"

    Sure, although that depends on what you consider "diverse."

    Some people would imagine that a school district sporting a whopping 67% minority count would be offering their kids an education that celebrates the actual make-up of the population it serves, and providing their children with the kinds of experiences with people from different ethnic, racial, and socio-economic backgrounds that will help them thrive in "the real world."

    They'd be wrong.

    According to a report the Pew Hispanic Center released today, though the student population of America's suburban public schools has shot up by 3.4 million in the past decade and a half – and virtually all of this increase (99%) has been due to the enrollment of new Latino, black and Asian students – there has been only a modest increase in the racial and ethnic diversity of student populations at the level of the individual suburban school. 

    The backgrounder for the report says: "For example, in 2006-07, the typical white suburban student attended a school whose student body was 75% white; in 1993-94, this same figure had been 83%.

    So at a time when the white share of student enrollment in suburban school districts was falling by 13 percentage points (from 72% in 1993-94 to 59% in 2006-07), the exposure of the typical white suburban student to minority students in his or her own school was growing by a little more than half that much-or 8 percentage points."

    This is not big news to me. It is a well-documented fact that African American students tend to be labeled as "Special Education" students and shunted off to "special" classes – at a rate of DOUBLE their white counterparts (Current statistics indicate that African American boys represent only 9% of the total student enrollment in public schools, yet in the category of mental retardation their enrollment percentage is more than double 20%).

    Then we can move right along to Hispanics who are also often misdiagnosed as being special education students when, in fact, they have difficulties due to second language acquisition. Or they're simply shoved off into "bilingual classes" where a modified curriculum is presented in Spanish under the guise of "transitioning" the students into English-language classes, a day that rarely comes for too many students.

    The numbers say that the presence of minority students in the suburban schools attended by whites (25%) is much lower than the overall representation of minority students in suburban school districts (41%).

    The net effect is that even though suburban school districts are experiencing unprecedented growth in their minority populations they are not integrated into the schools districts, depriving them, and their classmates of valuable experiences with people who come from different backgrounds. Check this out:

    In 2006-07, the typical suburban black student attended a school that was 44% black, up from 43% black in 1993-94

    ·

    In 2006-07, the typical suburban Asian student attended a school that was 23% Asian, down from 24% Asian in 1993-94.

    ·

    Suburban Hispanic student isolation has significantly increased: in 2006-07, the typical suburban Hispanic student attended a school that was 49% Hispanic, an increase from 42% Hispanic in 1993-94.

    ·

    What's weird is that this is not an area anyone has put much attention on, probably because the numbers, as they so often are, are deceptive.

    The Pew Hispanic Center's Report notes that, "The movement of minority students into suburban schools has had the overall effect of slightly reducing levels of ethnic and racial segregation throughout the nation's 93,430 public schools. 

    Minority students on average are less segregated in suburban school districts compared with city school districts, so the shift toward suburban school districts tends to reduce national segregation levels."

    That these students are less segregated in suburban school districts than they are in city school districts is good, but certainly not great. We can do better.

    But we don't. I can tell you from experience, as a teacher in two different suburban school districts, both experiencing large population shifts, that there is tremendous fear of African-American and Hispanic children in schools.

    The administrators of and community-elected representatives on schools boards across the collar counties of Chicago are simply not adequately prepared to deal with the influx of students representing wildly different cultural and background experiences that have arrived in the past ten to twelve years. But they must.

    And the parents of these children can not wait until school administrators see the light, they must make their voices heard at school board meetings, in principals' offices and in their local media.

    Their message: we're here, we're not leaving, and our children deserve the same quality education as Caucasian students – in integrated classrooms.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    March 19, 2009

    Chicago’s Latino Landscape 2008: a statistical portrait of Chi-Town Hispanics

    "600 Words by Esther J. Cepeda"

    Latinolandscapecover On Monday the Chicago Community Trust published The Latino Landscape: A Metro-Chicago Guide and Non-profit Directory and put a copy into my greedy little hands.

    You’ve noticed my very specific Hispanic data-tweets on Twitter? Totally ripped off from my Chicago-centric guide to all things Latin-American-ish in our region.

    The Chicago Community Trust (and I) thank the Center for Metropolitan Chicago Initiatives of the Institute for Latino Studies, University of Notre Dame and the CCT’s members of the community advisory board who brought this incredible collection of factoids, history, and community resources to life.

    I’m pulling out only the juiciest bits and numbers because I’m a sucker for statistics. The cheeky headings are mine but all the information was taken from official government sources and tabulated by people waaaay smarter than me. You can check it all out – complete with cool charts – in your very own PDF copy, just make it to the bottom of this omni-Hispanic-bus column for the link.

    GENERATION "1.5+"

    Some definitions from The Pew Hispanic Center:

    First Generation: Latinos born outside the United States or on the island of Puerto Rico.

    Generation One and a Half: First-generation Latinos who arrived in the United States at or before the age of 10.6

    Second Generation: Latinos born in the United States to immigrant parents.

    Third Generation or higher: Latinos born in the United States to US-born parents.

     

    "HISPANIC" OR "LATINO"?

    In theory, the terms ‘Hispanic’ and ‘Latino’ are used interchangeably. They refer to a collective ethnic and political identity that is unique to living in the United States. In reality, though, it is a complex matter of preference.

    The term ‘Hispanic’ was coined in the 1970s by the US government. Although mainly applied to Spanish-speaking Latin American countries, the government continues to use it to refer to Spaniards and Portuguese-speaking Brazilians.

    The term ‘Latino’ is considered to have a community-based origin and has a weaker connotation to Spanish colonial history and a greater emphasison Latin America. For this reason, many people prefer ‘Latino’.

    According to an unpublished 2003 study in the Chicago area by the Institute for Latino Studies at the University of Notre Dame, those who prefer the term ‘Hispanic’ are more likely to be college educated, somewhat older (36–60 years old), very interested in politics, and members of nontraditional religions.

    Those who prefer ‘Latino’ are generally younger (26–35 years old).



    ID, PLEASE:

    In terms of identity, a 2002 Pew Hispanic Center survey found that first-generation Latinos are more likely to select their country of origin when asked to describe themselves (68 percent) than second generation Latinos.

    The latter also use their parents’countries of origin to describe themselves, but 35 percent prefer the term ‘American’. An equal number of both generations (25 percent), however, use the term ‘Latino/Hispanic’ to express identity.



    NATIONS REPRESENTED IN CHICAGO:

    In 2006 Latinos accounted for 20 percent of the region’s population, making them the largest ethnic group in metropolitan Chicago. Whites accounted for 55 percent of the population, while African Americans made up 18 percent and Asians represented 6 percent.


    Hispanic or Latino     1,722,843 100.00%

    Mexican                    1,357,353 78.79%

    Puerto Rican             153,206 8.89%

    Guatemalan              30,332 1.76%

    Cuban                       18,875 1.10%

    Ecuadoran                 18,796 1.09%

    Colombian                 16,482 0.96%

    Peruvian                    10,796 0.63%

    Salvadoran                 8,431 0.49%

    Honduran                   7,927 0.46%

    Dominican                  4,186 0.24%

    Venezuelan                 4,090 0.24%

    Argentine                   3,702 0.21%

    Costa Rican                 2,064 0.12%

    Bolivian                      1,901 0.11%

    Nicaraguan                 1,519 0.09%

    Panamanian                1,502 0.09%

    Chilean                          906 0.05%

    Uruguayan                     588 0.03%

    Paraguayan                     392 0.02%

    Other Central American     3,139 0.18%

    Other South American         1,417 0.08%

    Other Hispanic/ Latino     975,239 4.37%

    Source: US Census Bureau, 2006, American Community Survey, analyzed by the Institute for Latino Studies, University of Notre Dame.



    THEY WERE "BOOOOOORN IN THE U-S-A!"

    Eighty-nine percent of Latinos under the age of 18 were born in the United States compared to 37 percent of Latinos over the age of 18.



    SHOW ME YOUR "PAPERS"

    Nearly 69 percent of Latinos in the Region are US Citizens: 55.5 percent are US-born and 12.8 percent are naturalized.

    Any estimate of the undocumented population is inconclusive given the unofficial nature of their arrival. However, a 2005 report estimated that at least 200,000 foreign-born Latino residents in the six-county area of metro Chicago were undocumented.

    (The 31.2 percent of Latinos in metro Chicago who are not citizens of the United States includes legal permanent residents and those who are legally authorized to live and work in the country, as well as those without authorization.)



    ‘HOODS:

    Eighty-one percent of metro Chicago Latinos lived in the following 25 places in 2000. Information has been updated for 2006 with US Census data, where available. I ordered them by percentage of population:

    Cicero                       66,299          77.4%         66,389 82.0%

    Melrose Park             12,485          53.9%         N/A N/A

    West Chicago            11,405         48.6%          N/A N/A

    Waukegan                 39,396         44.8%          49,689 56.2%

    Carpentersville          12,410         40.6%          N/A N/A

    Franklin Park              7,399         38.1%           N/A N/A

    Berwyn                      20,543        38.0%           N/A N/A

    Blue Island                  8,899        37.9%           N/A N/A

    Bensenville                 7,690        37.1%           N/A N/A

    Elgin                         32,430        34.3%          40,243 40.5%

    Aurora                      46,557        32.6%          73,252 40.1%

    Round Lake Beach       8,084        31.3%             N/A N/A

    Addison                     10,198       28.4%             N/A N/A

    Hanover Park             10,233       26.7%             N/A N/A

    Chicago                  753,644        26.0%          774,042 28.2%

    Mundelein                  7,487         24.2%              N/A N/A

    Chicago Heights         7,790         23.8%              N/A N/A

    Wheeling                   7,135         20.7%              N/A N/A

    Joliet                        19,552        18.4%           39,226 27.2%

    North Chicago             6,552        18.2%              N/A N/A

    Streamwood               6,108         16.8%             N/A N/A

    Palatine                     9,247         14.1%           9,698 14.8%

    Des Plaines                8,299          14.0%            N/A N/A

    Bolingbrook                7,371         13.1%            N/A N/A

    Mount Prospect          6,620          11.8%            N/A N/A



    LADIES AND GENTS:

    There are more men among Latinos in the region (53 percent) than among whites (49 percent) or blacks (46 percent).

    Forty-seven percent of Latinos are women, compared to 51 percent of whites and 54 percent of blacks.

    Female-Headed Households:

    In the metropolitan Chicago area women are at the head of 16.1 percent of Latino households compared to 42.9 percent of black households and 8.6 percent of white households.

    Same-Sex Households:

    Among same sex households in 2006, 3,162 were Latino in Metropolitan Chicago compared to 2,359 black and 14,368 white.

    Same-Sex Households in Metropolitan Chicago by Race/Ethnicity, 2006:

    White     Black   Latino   Total

    Male householders              7,557    1,279   2,264     11,100

    Female householders          6,811    1,080      898      8,789

    Total                               14,368    2,359    3,162     19,889

    Source: Data are from the Chicago Metropolitan Statistical Area, which includes 9 Counties: Cook, DeKalb, DuPage, Grundy, Kane, Kendall, Lake, McHenry, and Will.

    According to the National Gay and Lesbian Task Force, 59 percent of Latino female same-sex couples and 45 percent of Latino male same-sex couples were raising at least one child under the age of 18 in metro Chicago in the year 2000.



    "YOU DON’T LOOK A DAY OVER 20!"

    US-born Latinos are the youngest in the region with nearly 57 percent of them under the age of 18 compared to nearly 22 percent of whites and 30 percent of blacks in the same age group.

    At 53 percent, foreign-born Latinos are disproportionately represented in the 24–44 age

    group, when compared to whites (27 percent) and blacks (27 percent).



    READIN’ ‘RITIN’ n ‘RITHMETIC

    Only 24 percent of US-born Latinos have graduated from college or higher as compared to nearly 55 percent of whites and nearly 28 percent of blacks in the region.

    Fifty-five percent of foreign-born Latinos have less than a high school diploma compared to nearly 29 percent of US-born Latinos, 22 percent of blacks, and only about 9 percent of whites.



    "WAIT, WHATCHOO SAY?"

    The Census Bureau defines English fluency as people in a household over the age of 5 who speak English well or very well.

    Nearly 59 percent of all Latinos in the region speak English well or very well and almost 15 percent speak only English.

    Nearly 12 percent of Mexicans speak only English compared to nearly 28 percent of Puerto Ricans and nearly 25 percent of Other Latinos.

    Nearly 30 percent of Latino households in the region are "Linguistically Isolated" according to the US Census. That is to say, no one in the household over the age of 14 speaks English very well.

    English usage increases over generations, and although Spanish use decreases, it does not

    disappear. Nationally, first-generation Latinos (foreign born) are Spanish-language Dominant.

    Second-generation Latinos (US born) are comfortable in both languages but are more likely to speak English at home and at work.

    By the third generation and beyond, more than half (52 percent) say they speak Spanish at least pretty well.



    "SHOW ME THE MONEY"

    Seventy-one percent of Latinos in the region are currently working or looking for work, compared to 69 percent of whites and 61 percent of blacks.

    Retirees, homemakers, and those who are incarcerated are examples of individuals not in the labor force.

    Fifty-two percent of Latinos in the labor force worked in the following four occupations in the region in 2006:

    • Production

    • Office & Administrative Support

    • Transportation

    • Sales

    Median Household Income among Latinos in Metro Chicago, 2006:

    Total Latino   $49,303

    Panamanian   $132,817

    Costa Rican   $90,557

    Honduran      $87,237

    Paraguayan    $84,168

    Argentine      $76,018

    Colombian     $72,848

    Cuban           $67,817

    Ecuadoran     $67,817

    Dominican     $66,207

    Venezuelan    $59,365

    Puerto Rican $48,297

    Peruvian       $47,694

    Mexican        $47,291

    Salvadoran    $46,889

    Guatemalan   $45,580

    Nicaraguan    $42,260

    Chilean         $36,545

    Bolivian        $30,186

    Uruguayan    $25,960

    Source: US Census Bureau, American Community Survey 2006.



    "THERE’S NO PLACE LIKE…"

    Homeownership:

    In the region 60 percent of Latinos own and occupy their homes compared to 84 percent of whites and close to 47 percent of blacks.

    It is still unknown what impact the national foreclosure crisis will have on Latino homeownership. However, according to a recent report by the Latino Policy Forum in the

    Chicago region, Latinos were 1.5 times more likely to receive high cost loans than whites.

    Poverty:

    Seventeen percent of all Latinos were at or below the poverty level in 2006, compared to nearly 27 percent of blacks and 5 percent of whites.

    As defined by the Federal Office of Management and Budget and updated for inflation, the poverty threshold for a family of four in 2006 was $20,614; for a family of three, $16,079; for a family of two,$13,167; and for unrelated individuals, $10,294.15

    Homelessness:

    According to a point-in-time count and survey by the City of Chicago, in January 2007 there were 5,922 homeless individuals.

    Six percent were Latino, 75 percent black, and 16 percent white.

    Latinos tend to be under-represented in counts of homeless people on the street or in shelters, according to the Chicago Coalition for the Homeless, because Latino families often live in overcrowded conditions before resorting to the shelter system.



    "IN THE JAILHOUSE NOW…"

    According to the US Department of Justice, there were 415 Latino inmates in Illinois State prisons and local jails per 100,000 residents in 2005, compared to 223 whites and 2,020 blacks.

    In Illinois, while blacks represent almost five times the inmate population of Latinos, that proportion climbs to nine times the number when compared to whites. While the incarceration rate for whites in Illinois is almost half the incarceration rate for Latinos, Latinos in Illinois are as likely to be incarcerated as whites are in the whole country.

    Number of Inmates in State Prisons and Local Jails per 100,000 Residents by Race/Ethnicity, June 30, 2005:

    White Black Latino

    Illinois             223  2,020   415

    Midwest          351  2,278    450

    Source: US Department of Justice, Bureau of Justice Statistics, "Prison and Jail Inmates at Midyear 2005."



    THEY DID IT EARLY AND OFTEN:

    Voter Turnout in November 2004 and 2006: Fifty-nine percent of Latinos were eligible to vote in November 2006, compared to 97 percent of whites and 99 percent of blacks.

    More than 40 percent of Latinos over the age of 18 are not eligible to vote because they are not US citizens.

    Of those eligible to vote, 58 percent of Latinos were registered compared to 76 percent of whites and 74 percent of blacks.

    Of those eligible to vote, 86 percent of those registered exercised their right and cast a ballot in 2006 compared to 93 percent of blacks and 89 percent of whites.

    Similar to other groups, about one-fourth of the total Latino population over the age of 18 are not registered to vote.

    Given the large number of the population not eligible to vote, only about 30 percent of all Latinos over the age of 18 voted in 2006.



    THE BODY AS A TEMPLE:

    Physical Disabilities:

    The table below shows the percentage of individuals who reported difficulty of vision or hearing, limited mobility, or a limitation with regard to personal care among Latinos, whites, and blacks in the region in 2006.

    Physical Disability by Race/Ethnicity in the Region, 2006

                                        White Black Latino

    Limited mobility              5.5%   8.1%   3.0%

    Personal care limitation   3.0%    4.9%  1.4%

    Vision or hearing difficulty 3.5%  4.1%  2.3%

    Source: US Census Bureau, American Community Survey 2006.


    Health Insurance:

    According to a 2008 report issued by the Gilead Outreach & Referral Center, 26 percent of Latinos in the Chicago metro area17 were uninsured, compared to 21 percent of blacks and 7 percent of whites.

    The report also states that 15 percent of Latinos who are US citizens are uninsured compared to 50 percent of Latinos who are not US citizens.


    Underinsurance:

    Analysis of 2006 American Community Survey data by the Institute for Latino Studies revealed that in the Chicago region between 7 and 37 percent of whites are at risk of being underinsured. For blacks the range was between 4 and 49 percent and for Latinos the range was between 4 and 29 percent.

    Although Latinos are more likely to be uninsured, they are less likely to be underinsured.

    Nationally, 16 percent of whites are underinsured compared to 17 percent of blacks and 6 percent of Latinos.


    Health Status:

    Responding to a survey by the Centers for Disease Control and Prevention (CDC) in 2007, 86 percent of whites in the State of Illinois said their health was "Good" or "Excellent" compared to 76 percent of blacks and 70 percent of Latinos.

    Infant Mortality: According to the Illinois Department of Health, in the six-county region, blacks had the highest infant mortality rate in 2005 at 15.5 per thousand live births.

    Latinos and whites were similar at 5.7 and 5.2, respectively.

    Immunization:

    Among children 19–35 months of age in the State of Illinois, it is estimated that 74 percent of whites had been vaccinated23 compared to 78 percent of Latinos. Data for black children were unavailable.

    Substance Abuse: Of the 45,327 individuals admitted to substance abuse treatment programs in the State of Illinois in 2007, 49 percent were white, 45 percent were black and 4 percent were Latino.

    Smoking: According to the same CDC report, 21 percent of white adults in the state identified themselves as current smokers compared to 23 percent of black adults and 15 percent of Latino adults.

    Whew - you made it!

    And if you want four-color charts and graphs, short profiles of each Latin American country's history in Chicago, in-depth profiles of the top Latino populated suburbs, and a full directory of community organizations serving Hispanics, get your very own PDF copy of the Chicago Community Trust’s The Latino Landscape: A Metro-Chicago Guide and Non-profit Directory here. Be sure to look under "News," it’s the second link down.

    Enjoy!


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    March 08, 2009

    Act of futility number 463: the RNC’s black chairman

    "600 Words by Esther J. Cepeda"

    It was a nice try, a nice gesture if you will, for the Republican National Committee to name its first African American chairman to show those snooty Democrats: "Ha! We have one, too! See? You’re not so special!" But apparently – after just a month – the honeymoon is over.

    OK, by any measure it’s been over since last Monday when he insulted Rush Limbaugh by describing him as an "entertainer" whose show could get "ugly." There’ve been other comments shedding a light on the dysfunctions of the GOP, as well.

    Of course, Steele’s comments made me kinda like the guy, and got me to wondering whether the party who’d endorse that sort of straight-talkin’ leader was maybe not so bad after all.

    MichaelSteele Um, not so much. Steele’s pie-in-the-sky vision of a Republican Party where the wealthy mingle with the colored and poor in the name of conservative values and party unity is under attack, by…drumroll please…his own party.

    These are not people for whom Census figures and population forecasts matter much.

    Last Thursday Hope Yen of the Associated Press reported that "In 2007, more than 40 percent of all students in K-12 were minorities — Hispanics, blacks, Asian-Americans and others. That's double the percentage of three decades ago."

    Of those, one-fourth of the nation's kindergartners are Hispanic and also represent one-fifth of all K-12 students.

    For the fifty-millionth time: minorities are projected to become the majority of the overall U.S. population by 2042 and Latinos will be a full third of the population by 2030.

    Michael Steele gets this. He’s talking about reaching people with "off the hook," hippety-hoppity tactics but what he’s thinking about is how to play a flat-out numbers game. More minorities equals more warm voting bodies to ensure the future of the now-faltering Republican Party in this country.

    And isn’t that really all the Republican Party should care about?

    You’d think. But no, they’re hatin’ on Michael Steele, big-time. Today’s New York Times quotes an email from a black RNC member, Ada Fischer, who last week called on him to resign, saying Steele makes blacks appear foolish.

    Frankly, even if that were true, Fischer has no one to blame but her Party leadership, not Steele, for that. He certainly has his shortcomings – little experience managing on a large scale and a bombastic personality are the biggies – but he didn’t elect himself.

    I don’t doubt the Republican Party elected Steele to go head-to-head with President Barack Obama and prove that the Republican Party can be the party of the affluent and "the people." I’m just shocked they picked someone with such reasonable viewpoints on the future of minorities in America.

    Too bad the GOPers weren’t smart enough to realize the guy has real ideas and intends to do his best to make them reality, which, again, says more about the GOP than it does about Steele.

    Who knows what amusing thing Steele and his GOP cabal will bicker about but I have a thought for the future: Though ideologically far apart, once this whole business is over and they’re getting ready to move on to new things, Barack Obama and Michael Steele should get together to write about their experiences this year.

    It would be a fascinating behind the scenes look at what it feels like to have the weight of the world’s hopes, expectations – and disappointments – bearing down on you at every moment of your life in the spotlight.

    They could call it: It’s tough being "The First."



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    February 23, 2009

    Newbery Honor-winning advice for writers of all stripes from Margarita Engle

    "600 Words by Esther J. Cepeda"

    People often ask me where I get my inspiration; usually it’s from readers who pepper me with their interesting life stories.

    On rare and wonderful occasions, inspiration comes from those I read, like Margarita Engle, an internationally published Cuban-American poet, novelist, and journalist who recently became the first Hispanic author to earn a prestigious Newbery recognition.

    I knew her work from when I was a teacher, filling long, hot afternoons with writing lessons based on her 2006 book, The Poet Slave of Cuba.

    Surrendertree Her latest book, The Surrender Tree- Poems of Cuba’s Struggle for Freedom, is a challenging collection of poems about Rosa, a Cuban concentration camp nurse who turns hidden caves into hospitals for those who know how to find her. It’s a painful book that demonstrates the human ability to find joy in sorrow.

    A tiny, short excerpt from a poem in "Part Two: The Ten Year’s War":

    "Jose and I agree to marry.

    Together we will serve as nurses,

    healing the wounds of slavery,

    and the wounds of war."

    Margarita was kind enough to share her great honor with me and you. Following is an edited transcript of our conversation last week.

    EJC: Recently, the Newbery Award has come under fire for the lack of ethnic diversity in the books and authors it honors and awards.  A recent Bloomberg article titled "Blacks, Hispanics Are Rare Heroes with Newbery Kids Books Medal," the journalist argues that the Newbery medal has traditionally been awarded to books featuring predominantly white characters.  "Characters depicted in Newbery winners are more likely to be white, male and come from two-parent households than the average U.S. child, according to a Brigham Young University study. The trend has accelerated even as the U.S. has diversified, with fewer black and Hispanic main characters in the past 27 years than in the Civil Rights era of 1951-79."

    However, the themes you explore in The Surrender Tree are international and cross-generational which is what, I think, makes this book such a particularly great Newbery Award winner - it doesn't scream "Latino book!!!!"

    For that matter your very name does not scream "Latina!" Perhaps incorrectly, that makes me feel like your award is based on the profundity of your ideas and writing and not on the fact that the Newberys had not previously been "diverse."

    So based on all that...how do you feel about being a "first" what does that mean to you and to the book publishing world?


    Margaritaengle M.E.: Thank you. I am so glad that the timeless and universal themes came through, because that was my intention. I think the inner history of ordinary people is a better way to learn history than memorizing the names and dates of famous figures and celebrated events.

    I am comfortable with not screaming Latina, because my mother is from Cuba, my father is from Los Angeles, and I think of myself as Cuban-American, half and half, perched on the hyphen. Engle is my husband's last name. At first, I tried to hyphenate the maiden and married surnames, but eventually I decided that writing under my husband's name is an expression of love and loyalty. I don't feel the need to pose as completely Latina. I am of mixed ancestry, both genetically and culturally.

    As a "first," I am astounded and grateful, but I also recognize that I am preceded by a long line of brilliant authors who began writing before the time for recognition was ripe. I share this Newbery Honor with them. I am standing on the shoulders of Alma Flor Ada, Tomás Rivera, Pat Mora, Esmeralda Santiago, Juan Felipe Herrera, Gary Soto, and so many others.


    EJC: Tell me what it's like being an author of Cuban descent in a country that, generally speaking, looks at most Hispanics and assumes they are Mexican? What does (or doesn't) that experience bring to your writing?

    M.E.: When I was a child growing up in Los Angeles, Mexican-Americans often asked me if I was Mexican, and when I said, "Cuban," some thought I was lying, because Cuba was simply not a familiar place. Now, that sort of generalized expectation would not be a problem. There are large Cuban-American communities in cities all over the U.S., including Los Angeles.

    EJC: Your writing for young adults really challenges (it certainly challenged me) and pushes. As a teacher of writing – which you are by default – and as a role model for young writers can you please talk about what the devotion to writing might feel or look like for a young adult?

    Do they tell you they're overwhelmed by everyone claiming to be a writer? Or are they excited that everyone and anyone can blog? Do they imagine an economy where they can legitimately follow their dreams or is there too much pressure and too little hope of being the next "Twilight" author or JK Rowling?


    M.E.: I think it is wonderful that young people keep in touch with each other through the written word in any form, and I am especially delighted that so many young people experiment with poetry. I'm not sure they really feel like they are all writers. A true writer does not put every word out in the open, for all to see.

    Like musicians or dancers, we need practice. We rehearse, writing in solitude, erasing ninety percent of our work, and showing only our best ten percent to editors. If ten percent of that fraction is actually published, that's a pretty good success rate. In other words, you have to love the process.

    People often tell me they want to write books, but they don't like to read, and they don't like to sit still. In those cases, writing does not strike me as a realistic goal. It is even less realistic to write for the purpose of getting rich and famous. We write to express our thoughts and emotions.


     

    EJC: How about you - you support yourself as an author...what do blogs, Kindle, iPhone readers, dying newspapers, and fragmented attention spans mean to someone who spends painstaking amounts of time crafting a single poem?


    M.E.: I try not to worry about changes in technology. Even if nobody reads, I will still write.

    EJC: What do you say to struggling writers who are writing day in and out and can't seem to get published, are pressed into giving their work away for free, don't know how to navigate the publishing world (and it's all changing so quickly) and just feel frustrated and ready to quit?

    I spoke to a young woman two weeks ago in just this same position and I was at a loss to offer more than "It'll hurt too much to stop so just keep going."

    M.E.: Many beginners send their first short stories and poems to the big, famous magazines. That can be terribly discouraging. I started with small, unknown literary journals, and felt wonderfully excited whenever one haiku was accepted. I think we need to ease our expectations, celebrate small successes, and just keep writing because we love to write.


    EJC: The Hispanic community has serious problems with education and there are many excellent reasons for it: poverty, lack of parental time, etc., but do you have any culturally unique suggestions for what Latinos can do to get their kids interested in books, reading, and writing?

    M.E.: In Latin America, poetry is a force of nature. Poets have always been respected. They were the leaders of independence movements. Elderly Latinos who went to school in the "old countries" still know long poems by heart. They used to name their children after poets. Even illiterate peasants improvised elaborate verses with complex rhyme and meter patterns, holding poetry "duels" at family gatherings and street festivals.

    At one time, it was considered very macho for a man to stand up and declaim a dramatic verse in a powerful voice. Women did the same, with romantic poetry. Perhaps this tradition can be revived, while removing the gender-based stereotypes.

    As a child, I loved reading because it was an escape, and at the same time, an exploration. I loved The Black Stallion, and Island of the Blue Dolphins. These were stories about young people surviving in isolated places, in creative ways. I also sneaked into the adult section of the library, where I haunted the travel section, reading about faraway lands, and looking at pictures of exotic places.

    I think reading is simply an extension of curiosity. Anything parents and teachers can do to give natural curiosity an outlet may eventually lead children into the library or its online equivalent, searching for answers.

    Just going for a walk together is an example. My mother is an immigrant with a sort of parallel universe mentality. She took us exploring in Los Angeles City parks as if they were wilderness. We gazed at bugs and flowers, tadpoles and minnows. It didn't matter that our patch of nature was small. She treated it like the Grand Canyon.

    She gave us the chance to be amazed.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    January 20, 2009

    PRESIDENT BARACK OBAMA Inaugural Address Tuesday January 20, 2009

    REMARKS OF PRESIDENT BARACK OBAMA
    Inaugural Address
    Tuesday, January 20, 2009
    Washington, D.C.

    My fellow citizens:

    I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors.  I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition. 

    Forty-four Americans have now taken the presidential oath.  The words have been spoken during rising tides of prosperity and the still waters of peace.  Yet, every so often the oath is taken amidst gathering clouds and raging storms.  At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents. 

    So it has been.  So it must be with this generation of Americans. 

    That we are in the midst of crisis is now well understood.  Our nation is at war, against a far-reaching network of violence and hatred.  Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.  Homes have been lost; jobs shed; businesses shuttered.  Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.

    These are the indicators of crisis, subject to data and statistics.  Less measurable but no less profound is a sapping of confidence across our land - a nagging fear that America's decline is inevitable, and that the next generation must lower its sights.  

    Today I say to you that the challenges we face are real.  They are serious and they are many.  They will not be met easily or in a short span of time.  But know this, America -  they will be met. 

    On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord. 

    On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics. 

    We remain a young nation, but in the words of Scripture, the time has come to set aside childish things.  The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation:  the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.

    In reaffirming the greatness of our nation, we understand that greatness is never a given.  It must be earned.  Our journey has never been one of short-cuts or settling for less.  It has not been the path for the faint-hearted - for those who prefer leisure over work, or seek only the pleasures of riches and fame.  Rather, it has been the risk-takers, the doers, the makers of things - some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.

    For us, they packed up their few worldly possessions and traveled across oceans in search of a new life.

    For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.

    For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn. 

    Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life.  They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction. 

    This is the journey we continue today.  We remain the most prosperous, powerful nation on Earth.  Our workers are no less productive than when this crisis began.  Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year.  Our capacity remains undiminished.  But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions - that time has surely passed.  Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

    For everywhere we look, there is work to be done.  The state of the economy calls for action, bold and swift, and we will act - not only to create new jobs, but to lay a new foundation for growth.  We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together.  We will restore science to its rightful place, and wield technology's wonders to raise health care's quality and lower its cost.  We will harness the sun and the winds and the soil to fuel our cars and run our factories.  And we will transform our schools and colleges and universities to meet the demands of a new age.  All this we can do.  And all this we will do.

    Now, there are some who question the scale of our ambitions - who suggest that our system cannot tolerate too many big plans.  Their memories are short.  For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage. 

    What the cynics fail to understand is that the ground has shifted beneath them - that the stale political arguments that have consumed us for so long no longer apply.  The question we ask today is not whether our government is too big or too small, but whether it works - whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified.  Where the answer is yes, we intend to move forward.  Where the answer is no, programs will end.  And those of us who manage the public's dollars will be held to account - to spend wisely, reform bad habits, and do our business in the light of day - because only then can we restore the vital trust between a people and their government.

    Nor is the question before us whether the market is a force for good or ill.  Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control - and that a nation cannot prosper long when it favors only the prosperous.  The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on the ability to extend opportunity to every willing heart - not out of charity, but because it is the surest route to our common good.

    As for our common defense, we reject as false the choice between our safety and our ideals.  Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations.  Those ideals still light the world, and we will not give them up for expedience's sake.  And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born:  know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and we are ready to lead once more. 

    Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions.  They understood that our power alone cannot protect us, nor does it entitle us to do as we please.  Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.

    We are the keepers of this legacy.  Guided by these principles once more, we can meet those new threats that demand even greater effort - even greater cooperation and understanding between nations.  We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan.  With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.  We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.

    For we know that our patchwork heritage is a strength, not a weakness.  We are a nation of Christians and Muslims, Jews and Hindus - and non-believers.  We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace. 

    To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect.  To those leaders around the globe who seek to sow conflict, or blame their society's ills on the West - know that your people will judge you on what you can build, not what you destroy.  To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.

    To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds.  And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world's resources without regard to effect.  For the world has changed, and we must change with it.

    As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains.  They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages.  We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves.  And yet, at this moment - a moment that will define a generation - it is precisely this spirit that must inhabit us all.

    For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies.  It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours.  It is the firefighter's courage to storm a stairway filled with smoke, but also a parent's willingness to nurture a child, that finally decides our fate. 

    Our challenges may be new.  The instruments with which we meet them may be new.  But those values upon which our success depends - hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism - these things are old.  These things are true.  They have been the quiet force of progress throughout our history.  What is demanded then is a return to these truths.  What is required of us now is a new era of responsibility - a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.

    This is the price and the promise of citizenship.

    This is the source of our confidence - the knowledge that God calls on us to shape an uncertain destiny.

    This is the meaning of our liberty and our creed - why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.

    So let us mark this day with remembrance, of who we are and how far we have traveled.  In the year of America's birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river.  The capital was abandoned.  The enemy was advancing.  The snow was stained with blood.  At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:

    "Let it be told to future world...that in the depth of winter, when nothing but hope and virtue could survive...that the city and the country, alarmed at one common danger, came forth to meet [it]."

    America.  In the face of our common dangers, in this winter of our hardship, let us remember these timeless words.  With hope and virtue, let us brave once more the icy currents, and endure what storms may come.  Let it be said by our children's children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God's grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.

    Thank you, God bless you, and God Bless America.

    ###

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    January 03, 2009

    A new American food agenda: regulate food stamp usage

    "600 Words by Esther J. Cepeda"

    News flash: as expected, the economic downturn and rise in gas and food prices has goosed the number of people receiving food stamps – nearly 1.4 million Illinoisans in November alone, according to our friends at the Associated Press.

    Consider this: we have an obesity epidemic sweeping our nation with children as young as five becoming the newest victims of weight-controllable Type-2 diabetes.

    What if, once economic woes stabilized, President Obama decided to put health and nutrition policy in the spotlight? What if he made one simple change that would affect the health and well-being of millions and millions of people?

    What if he simply changed the rules for what a person can and can't buy with food stamps?

    If the fight against hunger went hand in hand with the fight against obesity and obesity-related diseases like heart disease, Type 2 diabetes and high blood pressure, the country would be a fitter place.

    Think about it: right now, nearly 30 million children and adults receive assistance from the Supplemental Nutrition Assistance Program (SNAP) – the new name for the federal Food Stamp Program since last October – and there are precious few restrictions on what can be bought with them.

    For instance, the Women Infant Children (WIC) program provides mothers who meet the income requirements with vouchers specifically for milk, eggs, cheese, cereals and staples such as peanut butter and pure fruit juices.

    But once the children in the household get up above toddler age and the family relies solely on food stamps, its open season. Fruit Loops, Cheetos, Pop Tarts, frozen pizzas, hotdogs? Sure!

    Foodstamps According to SNAP guidelines, breads/cereals, fruits and vegetables, meats/fish/poultry and dairy products are fine. Even seeds and plants which produce food for the household are allowable, but as you can see, those are very broad categories.

    Of course, any form of tobacco, booze, pet foods, household supplies and prepared foods that can be eaten in the store are prohibited but everything else is perfectly allowable.

    And I can tell you from personal experience, that you could inflict some severe malnutrition on a family by stocking the fridge with SNAP-approved beef jerky, bologna, pizza rolls, frozen waffles, potato chips and whipped cream.

    To be fair, it's really hard not to buy non-perishables such as boxes of instant mac n' cheese and cans of Chef Boyardee ravioli over fresh fruit and vegetables because they're so cheap comparatively, and won't spoil in the fridge.

    But that's the other thing: food stamp recipients are not counseled on sound nutrition basics, not only do they not understand that frozen fruits and vegetables are nearly as nutritionally sound as fresh, but they also don't get why Doritos are not healthy for their and their children's bodies.

    Yes, I know intake counselors and case workers are stretched to their limits as it is, but that's why the food stamp program needs to be seen by the incoming administration as not just the "food safety net" but also as an opportunity to shape how the poorest among us understand their dietary needs and a chance to teach them how to take control over their own well-being through healthier food choices.

    As it stands now, a family of four can get up to $588 a month for groceries through the program. That's not much. But imagine the bang-for-the-nutritional-buck if there was a master list of certain types of foods that were not allowable for purchase with the electronic SNAP debit card; not things such as cake mixes and frostings such as a family might purchase for a birthday or other special occasion, but items such as snack bars which are effectively cookie and candy bars disguised as misleadingly "healthy" granola bars.

    Much is made of what sorts of life skills the poorest among us need to thrive in this country including financial literacy and computer literacy – throw nutritional literacy on the pile and we stand a better chance at more, ahem, well-rounded citizens.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    December 10, 2008

    Minority's digital divide destined for the history books

    "600 Words by Esther J. Cepeda"

    President-elect Barack Obama has been bombarded with wish lists and one more was thrown on the pile last week by a group of prominent Latino interest groups looking for the new administration to ease the so-called digital divide.

    In a four-point plan released earlier this month, organizations such ASPIRA Association, Inc., the Latinos in Science and Technology Association (LISTA), Hispanic Association of Colleges and Universities (HACU), and the Institute for the Puerto Rican/Hispanic Elderly, Inc. (IPR/HE), among others, called for making high-speed internet access more affordable to all minorities in general, but specifically for Hispanics.

    Their statement said the Obama administration should "take the necessary steps to ensure that every American has access to high speed internet service, and provide the necessary tools to enable children across the country to consider careers in science and technology."

    Yes, but it won’t be Obama who takes the necessary steps, it’ll be the Nokias, Motorolas and Research in Motions (think: Blackberry) of the world who will make that happen – and they’re already erasing the divide.

    Do a bit of amateur sleuthing: go into the poorest neighborhood you dare visit and simply observe. You won’t see hoards of youngsters (or oldsters for that matter) tapping away on a Mac Book at a Starbucks but I’ll bet you a million dollars you’ll see people of all ages thumb-typing on a phone.

    Yep, the cellular phone is the personal computer of the next generation.

    Blackberry They’re cheaper than even marginally-loaded laptops and come with high speed internet access built in. Sure, the high school kids aren’t whipping ‘em out to Google the Pythagorean theorem, but more and more the college kids are doing just that.

    Even more frequently they and their non-degree seeking friends and families are opening doors of opportunity with their cell phones, following trends seen all across the globe of impoverished people empowering themselves through the power of a hand-held communication device.

    In March of 2007, Pew Internet & American Life Project, along with the Pew Hispanic Center, surveyed more than 6,000 Latino adults by telephone, in both Spanish and English, to find out the reasons for Hispanic online absence. Back then, even though Latinos comprised 14 percent of the U.S. adult population, only 56 percent went online compared to 71 percent of non-Latino whites and 60 percent of non-Latino blacks. Plus there was a big drop off when it came to the Spanish-only speaking segment of U.S. population.

    Those who didn’t complete high school made up just 31 percent of online Latinos, whereas 89 percent of those with a college degree went online and Internet connections in Latino homes were found to be considerably lower than their white counterparts with 79 percent of Latinos having a connection of some sort, compared with 92 percent.

    At that time, the cost of broadband connections was considered a barrier (and that hasn’t changed) but what has changed is the proliferation of cell phones with texting, picture and video capacity and reasonably well-functioning internet browsers.

    Today in the marketing world we’re soooo post dot-com-boom, it’s now all about getting our .mobi sites up as fast as possible so millions of consumers bored at school or work, in traffic or on the train can access our information, goods, and services quickly and easily from the keyhole-sized window of their cell-phone.

    Bored Latinos are no less interested in looking through that keyhole.

    A November report in Multichannel News written by Laura Martinez said this about the Hispanic mobile mania: "The market is too large to ignore. According to Simmons Research, there are over 18 million Hispanic wireless subscribers, and recent data compiled by Ping Mobile shows 66% of Hispanics use text messaging on a daily basis, compared to 36% of the general market."

    "Mobile content is going to be huge among U.S. Hispanics," said Lee Durham, president of LSN Mobile, which this year partnered with Telemundo and Azteca América to offer users local news and weather updates on their mobile devices. While the trend has been largely driven by the big broadcast networks, it is also catching on among smaller players such as V-me, Sorpresa, MTV Tr3s, mun2 and WAPA-TV."

    Dosvedanya digital divide! Just as they’ve done in remote villages in India, Bottswana and New Guinea, cell phones – and those who innovate them – will democratize information for the next generation of the underserved black, brown, and plain-old-poor in America.

    So let’s leave Obama out of this one. He’s got more pressing issues – such as how to make himself the first Crackberry President in history – to worry about an issue that will correct itself through the power of free markets.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    November 29, 2008

    Under-qualified teachers in high-poverty schools need a No Teacher Left Behind law.

    "600 Words by Esther J. Cepeda"

    Last week a study was released that detailed how frequently high-poverty schools employ teachers to teach a subject for which they don't have an undergraduate degree.

    The Associated Press story said, "Math can be hard enough, but imagine the difficulty when a teacher is just one chapter ahead of the students. It happens, and it happens more often to poor and minority students."

    It certainly happened to my students – I was one of those teachers. I taught pre-algebra, algebra 1, and algebra 2 as a bilingual teacher to low-income Spanish speakers in a north suburban high school in Illinois. Was I always "just a chapter ahead?" Heck yeah it happened – my undergrad was in journalism! But let me start back at the beginning…

    In their report, CORE PROBLEMS: Out-of-Field Teaching Persists in Key Academic Courses, Especially in America's High-Poverty and High-Minority Schools, the Education Trust, a children's education advocacy group, found that "in America’s secondary schools, low-income students and students of color are about twice as likely as other students to be enrolled in core academic classes taught by out-of-field teachers… who possess neither certification in the subject they have been assigned to teach nor an academic major in that subject."

    They found that in middle and high school mathematics, for example:

    ·         Four in ten classes in high-poverty schools are taught by an out-of-field teacher, compared with 16.9 percent in schools serving the fewest low-income students.

    ·         In schools with high percentages of African-American and Latino students, nearly one-third of mathematics classes are taught by out-of-field teachers, compared with 15.5 percent in schools with relatively few minority students.

    Tell me about it. When I started teaching all I cared about was providing excellent teaching to the neediest of students – the poor ones who couldn't speak English. I passed the state of Illinois' exams to prove I was fluent in written and spoken Spanish and assured the principal of the school who had approached me about the position that I could definitely teach algebra.

    Well, that part wasn't a complete lie – for the most part the classes were a walk in the park for two reasons: 1) I love math and found all the material covered in the state-and-federal-teaching-standard-approved text books to be super-easy and 2) the students were operating a good two full grade-levels behind their peers and needed to be taught the most basic math skills before even tackling the more abstract aspects of Algebra. It was tragic.

    And why, you ask? Because many students showed up to class with no more than a Mexican fifth-grade education. Because every year for the past three years the high school had burned through yet another non-math-degreed bilingual teacher (the guy before me had been dismissed for stealing money from the soccer team). And because, generally speaking, kids in bilingual ed got promoted no matter what their grades or abilities were.

    I had kids in pre-algebra who didn't have the basics of multiplication or division down pat, and kids in algebra 2 who absolutely could not maneuver the very simplest of algebraic equations. It didn't help that they were stuck with the odd, hard-core teacher who insisted on teaching mostly in English – the language of the work-force they'd be entering in a few months.

    Still, I was a true-believer and felt that as long as I brushed up on all my lessons the day before – and took full advantage of tutoring from the real math teachers who were blown away by my dedication to uphold the department's math standards and get my crews up to snuff like the white kids – everything would be alright.

    It was and it wasn't. There were times I fumbled a lesson and confused the kids more than I taught them, but mostly I worked my ass off and learned – then learned how to teach – complex lessons that boggled even the "regular ed" kids. Not that they are immune.

    The Education Trust points out that "while out-of-field teaching is particularly acute in mathematics and in high-poverty and high-minority schools, the problem is pervasive. Nationwide, more than 17 percent of all core academic courses (English, math, social studies, and science) in grades 7-12 are taught by an out-of-field teacher. In the middle grades alone, the rate jumps to 40 percent."

    How can this happen even in Illinois, which has some of the most stringent teaching requirements in the nation?

    Seven years ago, Congress required all core academic classes be taught by "highly qualified" teachers and asked districts and states to assure that poor and minority children weren't taught disproportionately by inexperienced, unqualified, or out-of-field teachers.

    But, the federal law gave states wide latitude to define "highly qualified," and most states used that discretion to deem nearly every teacher as "highly qualified." The U.S. Department of Education essentially looked the other way, refusing to use its authority to press states either to set high standards for teachers or to solve the equity problems.

    Apparently, secondary teachers certified in one subject continue to be assigned frequently to teach classes in additional subjects for which they're often unqualified and unprepared. States may be sweeping this problem under the rug – but out of necessity, not malevolence. Frankly, there are probably one or two bilingually fluent "real" math teachers in Illinois and they are probably working for somewhere close to a zillion bucks at a "good" school. So, my students were stuck with me.

    As it turns out, they started cracking down at the end of the school year – 2006 – and despite my master's degree in education, I was terminated from my math teaching gig and offered a job back in the primary grades where my undergraduate degree supposedly would have no bearing on my ability to teach well.

    So when the last bell of the school year rang, the rapport and trust I'd built with the lowest achievers in my school went out the window. The phenomenal gains in math ability that almost every single one of my students made throughout the year came to a screeching halt – as did the incredible gains in English-language acquisition most of them made. There was no candidate in sight who could do the job better than me but it didn't matter: after summer break my students would be welcomed back to class by yet another new person who probably would not last.

    "Conversations about the achievement gap often turn too easily to what’s not happening in students’ homes. These data make clear that we need to put much more emphasis on what’s not happening in classrooms," said Ross Wiener, vice president of The Education Trust said in the press release they sent me. "Unless we boost the overall strength of our teaching force and ensure that all young people have equal access to well-prepared teachers, other strategies to improve student achievement are unlikely to succeed." 

    Hear, hear! And unless school systems across the country start making it easier for teachers who really care to teach the most underprivileged students in the toughest schools – but can't afford yet another four or five years of pricey post-secondary classes to bone up on those core classes – there will never be enough highly-qualified teachers to go around.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    November 11, 2008

    More diversity in workplace? Black man in White House no silver bullet, but a start

    "600 Words by Esther J. Cepeda"

    Scores and scores of newspapers, magazines and TV clips are featuring interviews of minority families beaming that Barack Obama’s history-changing race to the White House will change their children’s lives and careers.

    Yes! And, sadly, no.

    There is absolutely no question about it. In the days since the elections I’ve had messages pouring in from literally all over the world, as well as from right here in Chicago, with the same message, like this one from Valarie King-Bailey a successful Chicago entrepreneur who’s made history in her own right:

    "I am receiving emails from all over the world breathing a sigh of relief.  What this says to me is that ‘we have overcome’ as a nation.  This does not solve all of our problems but I do think we need to all pause and reflect."

    Obama’s election to the highest office in the land is remarkable, and joyous but there is no shortage of really smart people reminding us we need to get our heads out of the clouds and see what kinds of lessons we can take from the history books to the board room.

    Gloriacastillo In an email last week, Gloria Castillo, president of Chicago United – an organization that advocates for diversity in business – expressed to me her jubilation with Obama’s win before lamenting, "his victory didn’t suddenly erase the fact that high school graduation rates are frighteningly low in too many American communities. It didn’t reverse the under representation of minorities at the highest levels of corporate leadership…and it didn’t solve the disparity that has minority-owned businesses receiving less than 3 percent of all sales and receipts even though they own about 20 percent of all firms."

    True enough. Although it did seem like it, the world didn’t change completely overnight, but as Gloria waxed on about the state of diversity in Chicago business, she drew out some changes any corporation, small business, or non-profit can embrace.

    "The Obama lesson for corporate directors and CEOs is that they must accept accountability for proactively seeking out executives of difference to unleash even greater innovation in their enterprises," Castillo said. "Once they institute true diversity and inclusion in their businesses, other leaders throughout the organizations must follow that lead and actively create an environment that fully engages the best qualified stakeholders—employees and suppliers included—regardless of ethnicity."

    For me, that’s the key: regardless of ethnicity. There are a whole lot of people out there that have already overlooked that Barack Obama specifically avoided running as "the first black president," he was all about being the best person for the job.

    Castillo hit on this: "Obama himself regularly spoke of personal accountability.  Translating that message in the corporate workplace, it means that executives of color can and should take control of their own advancement. For instance, those who aspire to greater leadership roles can chart their own paths by taking on stretch and rotational assignments, by understanding and maneuvering within their corporate culture."

    Easier said than done, but – I hope – easier today than it was on November 3. What should be easy for the suits currently in executive roles – the sorts of roles that have the ability to shape their workplace’s culture and business strategy – to learn is that the people of the United States have power. Regardless of demographics.

    "[Obama’s] appeal to voters from different ethnicities, generations and geographies was enriched by the diverse campaign team he assembled for their mix of experience and viewpoints," Castillo said. "His victory demonstrates that when we bring diverse thinking to the table, we all gain tremendous benefits and a competitive advantage.  That’s a striking reminder for corporate America."


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    November 07, 2008

    Berlusconi “slur” against Obama? Give me a break!

    "600 Words by Esther J. Cepeda"

    All right, the first post-election bobbles have occurred, let’s recap.

    Friday, during his first press conference as the President-elect, Barack Obama made an off-hand remark about Nancy Reagan’s séances. His comment, "I didn't want to get into a Nancy Reagan thing about doing any seances," was only a misstep in that no human really ever expects his fellow man to be so utterly joyless as to suggest the quip is a knock on a presidential widow. Obama’s people immediately released a statement assuring everyone he was "sorry for the careless, off-handed remark."

    Silvioberlusconi The best one, though, came a day before – on Thursday – when Prime Minister Silvio Berlusconi of Italy, while meeting with President Dmitri Medvedev of Russia dropped this one-liner; "[Obama] has all the qualities to get along well with you: he’s young, handsome and suntanned…"

    And with that the world roared! According to Associated Press and New York Times reports, the Italian press made as much of a deal about Berulsconi’s comment as they did of the news that the first Black President had been elected in the United States.

    One Italian journalist remarked that Berlusconi made: "a miserable, vulgar and racist remark, for which he didn’t even have the courage to take responsibility or the dignity to apologize."

    Dude, get over it. Since when is it vulgar to imply a guy is hot? Or, for that matter, why would anyone jump to the conclusion that being referred to as suntanned is racist? News flash: dark-skinned people tan, too. It’s November, I’m looking café-au-lait right now, check back with me in August and I’ll be more mocha latte. What’s the big deal?

    Honestly, there are enough people out there trash-talking anyone who isn’t white to throw well-meaning defenders of brown-skinned dignity into the mix of slur spotters.

    Berlusconi said it best, so I’ll give him the last word: [The Italian left is wrong about everything] "including their lack of a sense of humor. Too bad for them. God save us from imbeciles."

    Amen! And now that we’ve gotten the ultra-sensitive silliness out of the way, on to more pressing matters.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    November 05, 2008

    Obama at Election night rally: "out of many, one"

    "600 Words by Esther J. Cepeda"

    I guess I hadn’t dared to truly hope – even just as the polls were closing on Election night I wasn’t a true believer.

    Not the kind of hope that I saw at Tuesday night’s Hutchinson Field rally where President-elect Barack Obama held court for only about 200,000 of his loyal admirers.

    Yes_we_did The kind of hope that weeks ago spurred young and old, black and white, men and women, to place massive orders for T-shirts of various sizes, colors, and designs then haul those shirts – and baseball caps and buttons – in large heavy boxes to the corners lining Grant Park to cash in on a piece of history at what was arguably the center of the universe last night. They were the true believers.

    Along with them were the true believers who made up the crowd that President Obama called out to in his acceptance speech: "rich and poor, Democrat and Republican, black, white, Latino, Asian, Native American, gay, straight, disabled and not disabled – Americans who sent a message to the world that we have never been a collection of Red States and Blue States: we are, and always will be, the United States of America."

    The people streaming down the sidewalks on that gorgeous summer-like night like it was the Taste of Chicago, the World Cup, and a victorious Bears game all mixed together believed – they’d practically declared victory at 7:15pm and were just waiting for the big hoot-n-holler.

    RallyshotThe reporters and photographers packed in the press pool – from all over the world, speaking languages I could neither understand nor identify – some literally sitting on the grassy ground with their laptops and smart phones revved up to chronicle every (by 9pm-ish) anti-climactic moment leading up to the big speech…they believed.

    But I was incredulous. Me – the Queen of the Colorblind. I drank it all in, cracking wise about the "inevitability narrative" I’d been witnessing on the jumbo TV for several hours; I understood, but I didn’t really believe.

    Then, after the prayers, and the pledge, and the singing of our national anthem (a bit wobbly, I thought), when the announcer said, "Ladies and gentlemen please welcome the next first family of the United States," and the first Black President of the United States strode out onto the stage in front of a hushed press and an alternately roaring and quietly awe-struck crowd to say "Hello Chicago!" it hit me that it was for real – all the believers actually succeeded in believing this Presidency into being.

    He started talking and we were all listening, processing, taking notes…there was so much to scribble down and drink in:

    ·

    "Above all, I will never forget who this victory truly belongs to – it belongs to you."

    ·

    "I will always be honest with you about the challenges we face.  I will listen to you, especially when we disagree.  And above all, I will ask you join in the work of remaking this nation the only way it’s been done in America for two-hundred and twenty-one years – block by block, brick by brick, calloused hand by calloused hand." 

    ·

    "We are and always will be the United States of America"

    ·

    "If there is anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of our democracy, tonight is your answer.

    That was inspiring and all but then it happened: Obama said:

    "America, we have come so far.  We have seen so much.  But there is so much more to do.  So tonight, let us ask ourselves – if our children should live to see the next century…what change will they see?  What progress will we have made? 

    This is our chance to answer that call.  This is our moment.  This is our time – to put our people back to work and open doors of opportunity for our kids; to restore prosperity and promote the cause of peace; to reclaim the American Dream and reaffirm that fundamental truth – that out of many, we are one; that while we breathe, we hope, and where we are met with cynicism, and doubt, and those who tell us that we can’t, we will respond with that timeless creed that sums up the spirit of a people:

    Yes We Can."

    And with that, there, at the center of the universe, bearing witness to the most important historical event of my lifetime – I believed, too.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    October 15, 2008

    Obama presidential verdict reaction: Bulls win melee or Rodney King riot?

    "600 Words by Esther J. Cepeda"

    Rodneykingriots Don't worry, Chicago – our city's finest will not be armed, decked out in riot gear, and glowering at you as you attempt to exercise your right to vote in the upcoming historic election.

    That's the visual image I got when I read the following bulletin in Wednesday's Chicago Sun-Times. I quote:

    "ELECTION NIGHT - POLICE WILL BE WATCHING. Police say they are preparing for the unlikely possibility of having to control unruly crowds on Election Day. The historic Nov. 4 election – Barack Obama is the first presidential candidate from Chicago and the first black candidate – required the department to plan for celebratory crowds if he wins or rioting if he loses. Gang and tactical teams, the Targeted Response Unit and the new Mobile Strike Force would be called to quell any disturbances. The closed circuit camera network also will monitor the city."

    Because black folks can't be trusted to vote without making a fuss? Because some shady Republican conspiracy maneuvered a way to use scare tactics to keep minorities from voting? Because someone thought that there's an outside possibility that, if Obama won, Lincoln Park residents would have a massive brie and champagne toast that might get ugly?

    None of the above.

    Alarmed by the news, I blew in a call to Chicago Police Department spokeswoman Monique Bond who promptly told me, "I don't know where that information came from, but I thought the same thing!"

    After laughing nervously over our shock to read a bulletin that implied voters would have to cross police barricades to vote, we cleared this all up: "I don't know where that came from but it's a little aggressive. The plan we have in place is a fluid, preliminary framework that would depend on intelligence reported on the day of the elections," Bond said. "This is the same level of planning we'd have for a rally or a march."

    It's not a completely crazy thought, after all. I took the same flight of fancy just last week, predicting that if Barack Obama loses the U.S. presidential race to John McCain by a hair's breadth due to something like a hanging chad, or other voting snafu, the streets will be flooded with angry people enraged, a la Rodney King circa 1992, at a second Republican regime squeaking in on a technicality.

    And if Obama won? Would our streets flood with overjoyed citizens who, in their zeal, pulled the sort of scene that saw taxi cabs overturned, and looting and rioting in our neighborhoods after the Chicago Bulls won the 1992 Championship? That strikes me as doubtful. Either way, the CPD's got our backs, after the polls close.

    "We won't know until the day of the election but either way, our targeted response units, the tactical teams, those are the same units we would deploy for any other event, again, based on need," Bond reiterated.

    She was not able to verify what, if any, special plans CPD made for the 2004 Presidential election but allowed that the circumstances are different this time around, "I guess it's because this candidate is from Illinois, but we're treating this as a normal election night."

    Calls to Detroit, MI and Atlanta, GA Police Departments – two of the top U.S. African-American populated cities – to see if those police departments were planning ahead too were not returned.

    Aside from a New York mayor who in 1854 gave the entire police force the day off on Election day (he won by the way), my Lexis clip search pointed me to no other presidential contests during which police presence was pre-planned for Election day.

    We're living in interesting times – though, apparently, not as interesting as the Big Apple at the turn of the century. Tensions are rising in advance of the big day. Maybe early voting isn't such a bad idea after all. Not that there's anything to worry about.

    "It's all fluid," Bond reassured me, "that notice made it seem like we've already made some sort of decision, but it's not so. We have no celebratory information."


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    October 14, 2008

    Minority kids being "left behind" from college, too

    "600 Words by Esther J. Cepeda"

    Diplomainhand Is there any doubt whatsoever that the key to the United States’ prosperity is intimately tied to an innovative, highly-educated population?

    Those hopes for a prosperous future are headed straight into the toilet as this country – which will become minority white and majority black and Hispanic by 2042 – lets its young people sit on the sidelines while only the affluent get a shot at a college degree.

    Here’s a sobering quote from last week’s American Council on Education report Minorities in Higher Education 2008: "The tradition of young adults in the United States attaining higher levels of education than previous generations appears to have stalled, and for far too many people of color, the percentage of young adults with some type of postsecondary degree compared with older adults has actually fallen."

    Using data from the U.S. Department of Education’s National Center for Education Statistics and the U.S. Census Bureau, the report found several disturbing trends:

    ·

    The percentage of young adults aged 25 to 29 and older adults aged 30 and above with at least an associate degree in 2006 was about the same, approximately 35 percent but Hispanic and American Indian young adults have even less education than previous generations

    ·

    The postsecondary educational attainment rates of African Americans remained relatively the same for both age groups, at approximately 24 percent.

    ·

    Asian Americans and whites were the only two groups where young adults were more educated than prior generations. Sixty-six percent of young Asian Americans had at least an associate degree compared with 54 percent of older Asian Americans. The percentages for whites were 41 percent for young adults and 37 percent for older adults. 

    There are many many core problems at play here, not the least of which is that minorities often have a lower quality of K-12 education, are less able to pay skyrocketing tuition and are often financially or culturally averse to taking out huge loans to pay for the kind of education no one in their immediate families has ever enjoyed.

    But the root of the problem is that minority children and their parents do not believe they can actually get accepted to and pay to go to college. What this report tells us is that their hope is dying and we need to get it on our national radar before it’s way too late.

    "It appears we are at a tipping point in our nation’s history," ACE President Molly Corbett Broad said in a written statement. "One of the core tenets of the American dream is the hope that younger generations, who’ve had greater opportunities for educational advancement than their parents and grandparents, will be better off than the generations before them, yet this report shows that aspiration is at serious risk."

    It’s a tricky issue to understand because the numbers are only now shifting. Sure, according to ACE’s numbers, total minority enrollment at the nation’s colleges and universities rose by 50 percent from 3.4 million students to 5 million students between 1995 and 2005 compared to white enrollment, which increased only 8 percent from 9.9 million to 10.7 million.

    Though students of color made up 29 percent of the nearly 17.5 million students on America’s campuses, and significant gains occurred in college enrollment rates for young people from all races, progress was uneven and gaps widened.

    In 2006, 61 percent of Asian Americans aged 18 to 24 were enrolled in college compared with 44 percent of whites, 32 percent of African Americans, and 25 percent of Hispanics and American Indians respectively.

    More sobering stats:

    ·

    The gender gap has swung in the opposite direction and now among students aged 18 to 24, and in 2006 only thirty-six percent of young men were enrolled in college compared with 44 percent of young women.

    ·

    Despite improving their rate of high school completion from 59 percent to 68 percent, Hispanics still had the lowest rate among all racial/ethnic groups.

    ·

    The high school completion rate for African Americans aged 18 to 24 remained relatively flat over the past two decades at about 76 percent.

    Keep in mind those are just numbers for attendance, when you look at degree completion the picture darkens further: college persistence rates declined slightly, and these declines were more pronounced for students who began at two-year institutions, especially for Hispanics. 

    But wait! There are rays of hope:

    ·

    African Americans more than doubled the number of master’s degrees earned from nearly 25,000 in 1995 to nearly 53,000 in 2005. During the same period, the number of doctoral degrees earned by African Americans increased 84 percent from nearly 1,600 to nearly 2,900.

    ·

    Hispanics nearly doubled the number of bachelor’s degrees received over the last decade to more than 105,000. Hispanics also made dramatic gains in doctoral degrees earned, rising from 950 in 1995 to more than 1,700 in 2005, an increase of 83 percent. 

    ·

    The number of minorities earning associate degrees between 1995 and 2005 grew 84 percent to just over 201,000. The number of minorities earning bachelor’s degrees over the same period grew 65 percent to 355,000.

    ·

    Minorities outpaced whites in the percentage change in total degrees awarded at all levels over the past decade and minority women showed stronger gains than minority men at all degree levels. 

    The moral of the story: minority kids can get in and complete college successfully, but we need to give them every possible bit of encouragement we can scrounge up. Anything from plain old role-modeling, to moral support and encouragement starting at age 12 to when they’re in that first big job, to throwing a kid a few bucks to pay for one of their books.

    You don’t have to look too far to find a minority student who could use any of the above and it won’t cost you to tell them: "You’re going to make it," even if you’re not a hundred percent sure.

    When the economy is bad, when jobs are scarce, when the belt gets tightened all we have to hold onto is hope. We can't afford to let that hope die for the millions of black, Latino and Native American kids who are struggling to believe that they, too, can go to college.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    September 29, 2008

    Chicago companies must embrace diversity to succeed in global economy

    "600 Words by Esther J. Cepeda"

    Tell me if this shocks you: According to the Bureau of Labor Statistics, minorities comprise 17% of the United States workforce, and it’ll be 20% by 2016. But 95 percent of all executive-level positions in the United States are still held by white males, according to David A. Thomas and John J. Gabarro in Breaking Through: The Making of Minority Executives in Corporate America.

    That tidbit came from the 2008 Chicago United Corporate Diversity Profile which, among other dizzying and depressing diversity statistics, estimates that if the growth rate in minority representation in Chicago’s executive/managerial ranks were to remain similar to that of 2000-2004 period – when it increased by 1.1 percent annually – it’ll take 89 years for minorities to achieve equal representation in corporate America. Ouch.

    The report, to be released October 8, may seem like bad news for minority professionals, but it’s not.

    Nope. Talented minority workers will continue to find – or make – their own fortunes, it’s the businesses who refuse to look past the images they see in their own mirrors to the growing talent pool of women, African-Americans, Latinos and Asian-Americans with which to stock their C-level suites and boardrooms who’ll suffer.

    "Corporations have a responsibility to be successful and sustainable. They have to develop and retain critical talent – including women and people of color – to succeed," Gloria Castillo, the President of Chicago United, a diversity in business advocacy organization, told me Monday afternoon as the report was being printed for distribution.

    "We are in a global war for talent – corporations all over the world have more interest in talent rather than in race or gender," Castillo said. "How long will it take us to realize the treasures here at home?"

    I asked Valarie King-Bailey, founder and CEO of OnShore Technology Group, Inc, a Chicago-based technology, marketing and engineering firm she started in 2004 with the goal of helping to keep technology jobs in the U.S., about that global war.

    Valarie Valarie, who will soon be honored at her alma mater – the University of Wisconsin – for having been the first African-American to graduate in civil and environmental engineering in the school’s 103-year history, spent 24 years hitting the glass ceiling at the director level before becoming an executive – for an Irish company!

    "I’d gotten every excuse in the book from several different U.S. companies about why I wasn’t being promoted past the director level, then I got a call from Ireland," Valarie told me. "It was funny, I couldn’t get a U.S. company to promote me but the Irish hired a black woman to promote their products around the world! With QUMAS, Ltd, a software company, I took the company from 1.8 million to 10.5 million in revenues in three and a half years."

    "It was wonderful, I was treated like a queen," Valarie gushed, "the Irish had no problem with me – nobody blinked when I walked into a room."

    When Valarie’s job was outsourced offshore in 2004, she decided to her make her own fate rather than try to crack corporate America’s Caucasian culture. It led her to become a 2006 "Make Mine a Million" award winner – and she’s not alone.

    "There are millions of women who become entrepreneurs because they get tired of waiting or playing the game of trying to make a place for themselves [in the traditional corporate system]," said Nell Merlino, founder of Count Me In for Women’s Independence, a New York-based not-for-profit women’s economic independence organization that runs the "Make Mine a Million Dollar Business" program. They’re dedicated to helping post-start-up, women-owned businesses reach $1 million in revenues.

    I asked Nell what corporate America loses by ignoring diversity. "They’re missing out on an enormous amount of talent, creativity, and innovation," she said, "Women [and minorities] are finding alternatives to trying to crash through those ceilings and instead say ‘let’s try to do this on our own.’"

    Don’t get me wrong, it’s not all doom and gloom in the boardroom – the Chicago United report does say there are positive diversity increases in representation at the senior manager, director and vice president level. While no city has reached parity in the top executive ranks, Chicago – the number three minority population city in the U.S. and number four U.S. city in the number of Fortune 500 headquarters – fares equal to or better than its peers.

    Chicago United’s data analysis suggests that, strangely, Chicago’s corporate community doesn’t boast its diversity accomplishments enough. They say Chicago must heighten its profile as a strong competitor for corporate headquarters and diverse senior leaders.

    Still, at only 5% minority representation in U.S. executive level positions, there’s clearly a ceiling to be broken, but the bright side is that there’s plenty of opportunity for growth.

    "Where is the ceiling? That’s not a simple answer and there’s no magic bullet for cracking it," Gloria Castillo said, "we have to keep putting ourselves in stretch positions, volunteer for high visibility profit and loss projects, and ask for assignments that clearly show a commitment to the strategic goals of the organization."

    Or, like Valarie, you can forget the ceiling, declare that the sky’s the limit, and let the corporations fend for themselves.

    "At the time I lost my job, 3 million jobs were outsourced offshore and I was very squeamish about going back into corporate America and any layoffs that might have come with that. If figured if I was as good as I thought, I’d succeed. After my first two months I landed a $250,000 contract and I haven’t looked back." Valarie said.

    This leads me back to who the real winners and losers are in the race for rainbow-ing up the ranks of elite business people in Chicago and beyond.

    "The corporations who don’t embrace cultural diversity are missing out on a whole lot of creativity but the bottom line is sales," Valarie said. "Ignoring a big part of the market causes missed sales, it hurts the company’s bottom line but they don’t know it."

    Not yet, anyway. But they will – and soon – Valarie, believe me they will.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    September 17, 2008

    Ethnocentric Etiquette 101 with Anna Post

    "600 Words by Esther J. Cepeda"

    Look around the office – the work landscape has changed dramatically in the last ten years.

    You’ve got Mary yakking with Laqueesha about what was on Oprah yesterday and Mario discussing Sunday’s Bears game with John, while Maalik, Esperanza and Bob plan next week’s "fall celebration." It’s like a Benetton ad, but with less spectacular clothes.

    Annapostfeatured With that in mind, I sat down for a chat with Anna Post, great-great- granddaughter of Emily Post, who was in town last week talking up her new partnership with Hyatt Place to launch www.theetiquetteeffect.com an advice website that bills itself as "the online resource for contemporary etiquette insights."

    On it Post answers questions ranging from to how to say "no" more gracefully, to how to act when travelling with your boss, to how to give criticism graciously.

    I took Anna’s expertise for a spin on topics most people wouldn’t usually dare bring up.

    Q. Anna, the office isn’t what it used to be – ethnic minorities now make up more than half the population in 302 of the U.S.’ 3,141 counties. The most recent Census figures say Cook County had the biggest population shift, losing 215,535 whites between 2000 and 2007. How can employees and managers of diverse backgrounds better understand and interact with each other?

    A. I teach a personal philosophy of etiquette that goes beyond country of origin and age, and are just good skills to take between your job and your personal life. It’s based on the principles of consideration, respect and honesty. Those go beyond manners and customs; they’re timeless and cross borders.

    Q. OK, that sounds good but, for instance, we’re living and working during a time when history is being made by a black Presidential candidate whose being portrayed as a Muslim, an elderly Presidential candidate, and a female Vice-Presidential candidate. So the formerly taboo workplace subjects of race, religion, gender and age are water-cooler fodder du jour. How to deal?

    A. Do your homework. For instance, if you know your boss is into politics it and will ask you what you think, be prepared with facts.

    But the biggest thing I tell people is don’t make assumptions! Don’t presume everyone in the room agrees with your basic assumptions on race or gender, etc., or agrees with what you might consider generally understood stereotypes.

    Q. What if you’re Hispanic and one of your white employees drops little Spanish phrases when he/she speaks to you and a) it drives you crazy and b) you think it’s some sort of sucking-up and c) you just want it to stop but don’t want to hurt the person’s feelings?

    A. Wow. I think that requires a conversation! If it was a peer you could have their manager talk to him/her but as the boss you have to have that talk directly.

    There are some things we all have to swallow but always keep in mind your respect for yourself. Always be true to yourself.

    That said, some soft language like, "I want to talk to you about a communication issue" – it’s always about the issue, not the person – "I need to bring this up because it’s distracting me from our work…" Also remember to say something like, "You need to fully believe I know you’re not trying to intentionally make me uncomfortable…"

    Q. Ok, how about this one: let’s say I’m the only Hispanic at a company and it’s "Holiday Party" time and I’m asked to bring the guacamole. Again. I love guacamole and all, it’s cool…but enough with the guacamole, already! I know how to roll sushi and layer Baklava, ya know.

    A. Just remember that it’s coming from a good place and in that situation try something like, "I’m going to give so and so my recipe for the guacamole this time, I’m going to bring the vanilla pudding this year."

    Q. A lot more people in our offices are observing Ramadan. How does a high-powered executive who is fasting maneuver the omni-present lunch and dinner meetings? Or, alternately for instance, what if you’re vegetarian or have severe food allergies?

    A. First, don’t think you have to apologize for being true to yourself – always be true to yourself and never go against your beliefs. Don’t ever try to hide your differences. That said, there are a couple of things you can do depending on your comfort level:

    1) Call the person scheduling the meeting in advance and just let them know what’s going on. Don’t insist the meeting be relocated and don’t be difficult if they offer to relocate, just be open to what’s going to make everyone comfortable.

    2) You might get the restaurant information to make sure they have food you can eat, or to ask them not to lay out a table setting, or to make sure your food is prepared away from allergy triggers.

    3) Make sure you remind wait staff when you arrive. Again, don’t apologize, just be direct, "Thank you, I’m not eating today…"

    And be careful with how much information you give to others, it’s always up to you how much you want to reveal but it may be asking a lot for others to handle your food allergy stories. You always want to show consideration for others in any situation.

    Q. Final thoughts on "making it" as a minority in a mostly white executive work world?

    A. Always be true to yourself. Respect yourself and others. And always show confidence – people want to be around people with confidence.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    September 08, 2008

    Two white guys “At the Movies”

    "600 Words by Esther J. Cepeda"

    First off, let me put this out there… I love white people. Half my family (the half that isn’t, by the numbers, even more Filipino than it is Hispanic) is white.

    I’m also not the type to go around being all bitter that "da man" is trying to keep me down. But sometimes it sorta, kinda feels like maybe…

    Here’s what gets me: Roger Ebert and Rich Roeper walked away from At the Movies and were replaced by...drumroll please… two pasty white guys.

    Bens Fine, upstanding, imminently qualified guys, perhaps funny and – to some tastes – attractive guys. But… well… white guys!

    It’s 2008 and some black dude is running for president, but the movie review show based in Chicago – which has one of the largest black and Latino populations in America – couldn’t find one single movie writer, reviewer, or blogger "of color" as the kids like to say, to fill one of the seats? Give me a break!

    Back when the world was young and movies were no longer the sort of place you got dressed up to go to, Roger Ebert invented the newspaper beat of "Movie critic." And God bless him for doing so, he took what could have been a meritless, fluffy opinion column and created serious scholarly discourse on an important American art form.

    In 1982, Rog, along with Gene Siskel of the Chicago Tribune brought movie criticism into the mainstream with their inimitable TV show Sneak Previews which went onto become At the Movies. About a year after Gene died in 1999, Roger’s fellow Sun-Times columnist became his new balcony-mate. I was thrilled!

    Never mind that Rich was totally cool, an awesome writer on many things including –

    but not limited to – movies, he had great chemistry. But not only that, Roeper was the final pick after a long slew of many male, female, and diverse "guest hosts" auditioned for over a year. He was the best, no problem – merit-based success is really the only kind that should exist.

    I’ll take a side-note here to say I’m sure the show’s producers had a really hard time finding such a diverse array of talent to fill that guest slot. There are very, very few popular minority media people, much less those with cushy entertainment beats…editors generally send black reporters to the South Side and the Latino ones to the local factories to investigate immigration raids. (Yes, that is a true statement.) Let’s face it, people who aren’t white have had a tough time cracking into such elite white-collar positions as "movie critic."

    Don’t get me wrong, I’m not just crushing sour grapes here, it’s not like I sent an audition tape, but last week when I read about Ben Mankiewicz and Ben Lyons’ new gigs in Sun-Times columnist Robert Feder’s piece ABC 7 ready to raise curtain on new 'At the Movies' , what could I do but just shake my weary head?

    I’ve got nothing against Ben and Ben. Feder called them "both scions of famed show-biz families; Mankiewicz was a host for Turner Classic Movies and Sirius Satellite Radio, and Lyons reported for E! Entertainment," so clearly they’re qualified. But c’mon, only white people get to give their take on talkies?

    What about George Singleton? What about some talented blogger? Hey, how’s this: how about a woman – any color’s fine.

    Yep, it’s 2008 and women and blacks are not only allowed to vote but they get to do so for someone who looks like them. Good times, in perspective.

    But though I don’t think there’s some anti-minority media bias, sadly, there seems to be a terrible confluence of managerial blind spots and lack of imagination and – even worse – a lack of opportunity for writers who aren’t white.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    September 03, 2008

    Field trip over: Meeks' boycott kids finally out of media glare

    this column originally appeared on Huffington Post/Chicago

    Meeksboycott Anyone who cares about kids in this town getting a shot at a decent education surely looked at the Chicago Public School children who marched into Winnetka and felt the rumbling pride of civil rights crusades past.

    The images were enough to make even the most cynical opponent of Meeks' guerilla techniques to get proper school funding for the poorest of Chicago's communities feel like maybe his stunt wasn't such a bad idea.

    But if you happened to see the kiddies, neatly dressed in oversized orange t-shirts and splayed cross-legged across the floors of several Loop businesses Wednesday morning, you couldn't help but squirm and wonder whether the ends truly justifed the means.

    Perhaps the sight turned enough people off that Meeks was pressured to stop, though his remarks at a Wednesday night press conference indicate he's calling the whole thing off to call Gov. Rod Blagojevich's bluff. He'd said he wouldn't open a school-funding dialogue until he got the kids back in school.

    The children who Tuesday so cheerfully endured the heat, humidity and long bus ride to Winnetka to try to register in the New Trier school district spent their Wednesday making do on the floors of air conditioned office buildings.

    I stopped by City Hall early Wednesday where a cluster of kids and chaperones hung out in front of Mayor Daley's office, then later strolled over to the James R. Thompson Building where, in advance of the Reverend and State Senator James Meeks' noon press conference, a gaggle of kids were half-heartedly taken through some language arts lessons by retired school teachers while a crowd gawked, photographers snapped pictures and reporters asked the standard "How do you feel" questions of younguns unaccustomed to being displayed like the gazelles at Lincoln Park Zoo.

    After the cameras were clicked off, the children were taken away for a snack out of public view and one organizer talked to me about the day's work.

    "The kids have been great," the Reverend Dearal Jordan, a full-time pastor at Meeks' Salem Baptist Church, told me as school buses were being pulled around to take some kids over to AT&T headquarters where they'd been invited for a late lunch. "They're happy, they're still energetic…they've been working on a special curriculum of reading and math so they can keep up with their classmates."

    I can't speak for the students at any of the other sixteen corporate locations, but the kiddies at the Thompson center looked like their energy was flagging.

    Any school teacher, as I was for a few years, can tell you that those first days of school are a tremendous struggle even under the best of circumstances. Young bodies show up to class tired from getting up early, hungry from having their meal schedule drastically changed from one day to another, and antsy about making the adjustment to their new home away from home.

    The children scattered across the lobbies of the corporate power centers of this state were no different, except they didn't have the luxury of getting used to the rhythms of a new school year. Their first days were alternately a fun field trip and a boring doctors' office-type wait while people in power played a form of high-stakes chicken with each other.

    Granted, the classrooms they'll finally walk into Thursday will be hot, sticky, cramped, overcrowded, and lacking in adequate materials but there will be regularity, familiar surroundings, and an adult who is single-mindedly devoted to ensuring their academic success under even the worst of circumstances. It may not be much, but even that bit of regimented continuity is essential to their health and well-being.

    Wednesday night Meeks did a subdued sort of endzone dance – thankfully, with no quasi-Greek chorus of half-asleep grade-schoolers by his side – as he announced the end of his particularly powerful stunt.

    Meeks told the night's media throng he and his coalition were calling on all students to get to school the next morning in hopes of sitting down with Gov. Blagojevich Thursday. "Our children have had an opportunity to see what a well-funded school looks like…this effort has been a success." CPS estimated that the boycott cost them $100,000 in state reimbursement – which would be a drop in the $120 million dollar bucket Meeks is seeking.

    Only time will tell whether this living, breathing display of the intersection between childhood potential and the broken promise of equal and unseparate education for all will succeed in bringing about meaningful and appropriately-funded reform to Chicago Public Schools but, at last, Thursday morning while Illinois' power-brokers get to work on figuring the money out, the children Meeks used to prove his point will finally get the opportunity to crack open their new boxes of crayons and learn their teachers' name.

    For better or worse, they're already behind their peers whose parents opted to send them to school. The question is: how far will their efforts go or how far behind will this two-day field trip have left them?


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    August 28, 2008

    It's Father's Day: A Million Fathers to March on first day of school

    "600 words by Esther J. Cepeda"


    BlackstarWhen you stop to look at the array of organizations trying to address the crushing problem of poor children being left behind in U.S. schools there are the wonk strategizers, the conscientious objectors, and then there are those out there with kids and parents, just getting stuff done – like Chicago's Black Star Project.


    Sure in their hometown they've never grabbed splashy headlines like the Rev. and State Senator James Meeks who has proposed boycotting the first day of school, busing kids to Winnetka for a symbolic registration attempt, then planting kids in lobbies of Loop businesses to bring attention to the dire inequities in how kids get schooled in this state.


    They've never gotten the sort of "play" that Cheryle R. Jackson and the Chicago Urban League got last week when they announced a lawsuit against the State of Illinois and Illinois State Board of Education calling for the state's current school funding design be declared unconstitutional and in violation of the Illinois Civil Rights Act of 2003. But it doesn't matter to the Black Star Project staff, under the direction of its fearless leader Phillip Jackson, they don’t think about headlines they're just out there doing.


    "We went to Cook Country jail today, marched around the jail chanting 'Educate or Die!' and spoke to 1,000 men in division four, asking them to write letters to their family to have them take their children to school next Tuesday," Phillip told me late Wednesday night. "Last week we took a letter to Tom Dart and asked him to provide paper, envelopes, and stamps and he did saying 'Yes! That's exactly what we're looking for!'" I told those men that the one thing that should never be taken away from a man is the right to be a good father."


    That was just one of about a million things BSP has been doing leading up to Tuesday's first day of school, and only a few of them have happened here in Chicago. You see the MFM has been around awhile. “The media here pretty much ignored the Million Father March for 5 years,” Phillip said. “The MFM is all over the country in New York is huge. We're in 475 cities; including Chicago we're expecting 600,000 fathers across the country to take their kids to school – and those are just the cities who are registered with us.”


    Phillip says he can’t really estimate how many will be living the spirit of the March and showing their kids that their education takes precedence over everything else by escorting them to school on the first day but he says, “Every day I hear about cities we have no connection to doing Million Father March and that's what we want, we don't control the MFM anymore, its something that every community controls.”


    And when he says every community, he means EVERY community, even in towns where Da Mayor and the Guv haven’t declared September 2 Million Father March Day.


    “We’re not leaving anybody behind, I had a white man from Traverse City, MI call me and ask ‘Can white people participate in the Million Father March?’ I said yes …if you have children.’ He went out and recruited 25 other small cities in central Michigan where the total minority population is less than 2 percent to participate.”


    And Phillip’s hoping for a bump here as well. Despite being overlooked for years because parent mentoring, student tutoring and good old-fashioned hard work in getting kids through school isn’t sexy, his phones have been ringing these days as a result of pleasant unintended consequences.


    “The Rev. Meeks brought up this boycott and now people are giving me the opportunity to talk about MFM and things I think we need to do to educate poor black, poor Latino, poor rural white children,” he said. “But we are going to depart with him on the first day. In fact we're going to door to door in low attendance communities to make sure the kids come to school – we even have teachers out doing it!”


    “See we’re doing it all; we we're going to keep working for the money to equalize educational opportunities and we’re going to keep talking about fathers and mothers becoming involved in children’s educations, how that leads to a better education, higher test scores, higher graduation rates, less drop outs, less drugs, less school suspensions and less pregnancies. That's what we should be doing,” Phillip said. “This is not ‘Wellll…it’s Sept 2nd, the kids are back. No, we’ll keep working.”

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    August 11, 2008

    No adjective zone: forget the Hispanic part, I’m just me

    “600 Words by Esther J. Cepeda”


    Doing what I do, I get a lot of love mail and a lot of hate mail. Much of it revolves around my ethnicity, and usually falls into one of two categories:


    The love mail needs no description. The hate mail, however, frequently takes me to task for (take your pick) not being “Hispanic enough,” or alternately, “against our people.” There are also charges of (the black folks in the audience will love this one) “acting white.” My color-blindness turns some people off.


    As I told a crowd of multi-ethnic journalists last month during a panel discussion on why bloggers “of color” are few and far between, I’ve been electronically served with the “Wet Burrito Award,” called a “coconut” – brown on the outside, white on the inside – and called a “Taco Tia” which I assume is the Mexi-version of the “Uncle Tom” insult. I explained that my writing and reporting doesn’t serve my ethnicity but, rather, informs it. I’ve become accustomed to the usual perplexed looks; not trading on one’s ethnicity seems wasteful to some.


    Which brings me to Matt Bai’s deeply inspiring New York Times Magazine cover story Sunday: “Is Obama the end of Black Politics?” which stopped me dead in my tracks. Matt basically talked to both young and old African American politicians to gauge their sense of what an Obama presidency would do to the civil-rights-focused Black political machine and found that – president Obama or not – things have changed.


    This passage which quotes Cory Booker, the 39-year-old mayor of Newark, NJ, jumped out and grabbed me by the throat because after years of trying to explain myself, this is the first time I’ve ever seen such an eloquent Cepedian declaration:


    “When I asked Booker if he considered himself a leader of the black community, he seemed to freeze for a moment. ‘I’m Popeye,’ he replied finally. ‘I am what I am.’ He paused again, then tried to explain.


    ‘I don’t want to be pigeonholed,’ he said. ‘I don’t want people to expect me to speak about those issues.’ By this, presumably, he meant issues that revolve around race: profiling by police, incarceration rates, flagging urban economies. ‘I want people to ask me about nonproliferation. I want them to run to me to speak about the situation in the Middle East.’ Since the mayor of Newark is rarely called upon to discuss such topics, I got the feeling that Booker does not see himself staying in his current job for anything close to 20 years. ‘I don’t want to be the person that’s turned to when CNN talks about black leaders,’ he said.”


    Thank you.


    See here’s the deal…I pretty much devote myself to helping others to the exclusion of no one, as I’m sure is the case with Cory Booker, so when others put you in a category defined by exclusion, it hurts.


    For instance, several years ago I was mentioned in the “neighborhoods” column of my local weekly newspaper as a “Hispanic leader.” I was very disappointed; the fact that I busted my hump as a publicly elected library trustee – the only Latino/a in board history – somehow made me less a regular community leader than the other members of the board, and more a champion of some “Latino agenda.”


    As a point of fact, I squirm nearly every time I’m described as a Latino or Hispanic anything. Not because I’m not proud of my immigrant parents (Mexican and Ecuadorian, I’ll have you know), our culture or language. No, I can identify with C-level executives who happen to be Hispanic and with the illegal South American workers toiling quietly in restaurant kitchens and factories across the country. The real issue is the luxury – the right – to have others see you for who you are, not what the color of your skin is or what your country of origin implies. 


    Over the years, I’ve befuddled people by explaining: “I’m not a ‘Hispanic columnist,’ I’m a columnist who just happens to be Hispanic.” But I like Cory’s tagline better because I’m Popeye, too: I am what I am.




    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    August 02, 2008

    The "R-" word: are you racist, or just skeptical?

    "600 Words by Esther J. Cepeda"

    According to the press, because Barack Obama mentioned the looks of our favorite dead presidents, the race genie is supposedly now out of the proverbial bottle – as if it hadn't actually been filling the air for what seems like forever.

    Everywhere you turn, the talking heads are flapping about the Obama statement which the McCain campaign insists "played the race card."

    Obama was making the case that McCain is trying to point out how black he is to turn off fence-sitters by saying that Obama "doesn't look like all those other presidents on the dollar bill."

    Well, duh! What other American president has ears like Mickey Mouse? OK, maybe the other guy from Illinois, but still.

    The Obama camp denied having played said card but the implication is clear, and the junk coming out of the McCain camp (did McCain even know who Paris Hilton was before his Karl Roveian ad ran?) comes pretty close to just flat-out saying "beware the young black man."

    But…would it be so wrong to be wary of someone who didn't look like Washington, Lincoln, Hamilton, Jackson, Grant and Franklin to take the helm of our listing American ship? Isn't it human nature to be suspicious of the newbie? Or the odd bird?

    Not right, mind you, but human?

    What I'm getting at is that we can't allow ourselves to become a nation afraid to dissect, criticize, or even dislike any African American – even our most famous and first presidential one – without being labeled a racist?

    Of course, I can say that sitting from the lofty protected perch of non-whiteness. In fact, the good folks at the Pew Hispanic Center just cleared me of racism charges, as well – they just reported that Hispanics are favoring Obama over McCain by nearly three to one so I'm assuming now all Latinos no longer have to be tarnished with the "Won't vote Obama because they hate blacks" label, though the fat lady ain't sung yet.

    Still, just for a moment, step away from the context of the historic presidential race (and if you're anything like me you wish it were history already). Maybe Smokey Robinson's "Tears of a Clown" always grated on your nerves. Maybe George Washington Carver popularized dishes featuring what you consider to be the most evil legume. Maybe Condoleezza Rice's politics or her rendition of Schumann's Piano Quintet in E flat drive you insane. That doesn't mean you're a racist.

    It could be that you're too uptight, spent too many days next to a heart monitor after an allergic run-in with a PBJ, or are simply tone deaf. None of those should imply you think less of anyone who isn't white.

    Don't buy into the hype. An uproar over race is exactly the type of thing the traditional media outlets like to whip up in the hopes it will sell more newspapers or make a bigger splash during the ten o'clock news, but it doesn't need to translate into real life.

    None of us can afford to vote – or not vote – for anyone based on the silliness you hear on the TV or the radio. Analyze, dissect, argue, and decide but leave the white, brown, black or green guilt out of it.

    There will always be racists and just plain old jerks – that's life. An old white guy or a young black guy president might be just another part of life, too. Whichever way it goes, feel free to love him or hate him on merit and without fear of being called the "R" word (and I don't mean "Republican").

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact:eejaycee@600words.com

    July 30, 2008

    Cut-off nose spites face: never keep kids out of school

    "600 Words by Esther J. Cepeda"

    There is such a thing as going too far to prove a point.

    Take, for instance, the Reverend – and Illinois State Senator – James Meeks’ misguided idea to protest school funding disparity by pledging to keep "several thousand" Chicago Public School students from the first day of school September 2 – also known as the most important attendance day for calculating federal funding – to travel all the way north to tiny Winnetka and enroll the kids at Sunset Ridge Elementary.

    It’s merely symbolic, of course. In the suburbs of Chicago, kids living outside district boundary lines aren’t allowed to register for classes – even families who live next door to houses sitting within boundary lines get no slack. But symbols have power and the ones I see have more potential to harm the students involved than to help.

    It’s an understandably pained response to yet another community disappointment: Chicago public school officials postponed the opening of a new elementary school on the city's Southwest Side because there were 40 fewer students enrolled than the 100 kids they needed.

    But let’s just say the good folks at Sunset Ridge welcomed the crowd with open arms. How would those kids feel spending hours every day getting bused 20-30 miles one-way clear across the city just to get to school?

    And once there, is it possible that the superior instruction that comes with small class sizes and about twice the CPS resources will translate into higher achievement for the kids even though many of them carry the sort of social and familial baggage completely foreign to families who live in Winnetka?

    Because don’t misunderstand: there are some people who would freak out, but they’re probably outnumbered by a load of well-heeled young North Shore parents with a do-gooder attitude who are wringing their hands because their children don’t have diversity in their classrooms. I know plenty of them and they probably wouldn’t mind this cultural exchange.

    But let’s be real. It is never, never, never a good idea to use children as political pawns in that amounts to a publicity war which stands to have many casualties, not the least of whom are the kids themselves.

    Unless this is a pure political publicity stunt – in which case I’d say he’s sick – Meeks’ heart is in the right place. He should absolutely be infuriated that his community’s kids are being left behind. And, sure, school funding in the state of Illinois – as in many other states – creates big-time haves and have-nots but no one has ever found a better alternative. Notably, Hawaii – one of the only school districts in the U.S. that does not use property tax funds – also happens to sport one of the worst report cards in the nation.

    Yes, Meeks should be mad as hell and not take it anymore. Something dramatic needs to change; we need to start valuing the next generation and proving it by providing a baseline decent education. But his crusade should seek to do no more harm than what has already been done.

    Meeks: do what you gotta do, but leave the kiddies out of it.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    July 28, 2008

    Affirmative Overreaction: Obama, McCain spar on quotas

    "600 Words by Esther J. Cepeda"

    You know that hugely famous book "Stuff White People Like"? Here’s a little play on that:

    Stuff Most People Like:

    Diversity. America is a melting pot, we’re all mutts and most of us believe there should be all breeds in all corners of the dog pound.

    Equality. Most of us agree equal opportunity should be just that; equal access to education, work opportunities, health care and legal protections regardless of gender, religious affiliation, race/ethnicity, age, etc.

    Stuff Most People Hate:

    Affirmative Action.

    The American Association for Affirmative Action defines it thusly: "an effort to develop a systematic approach to open the doors of education, employment, and business development opportunities to qualified individuals who happen to be members of groups that have experienced long-standing and persistent discrimination [the purpose of which] is to give our nation a way to finally address the systemic exclusion of individuals of talent on the basis of their gender, or race from opportunities to develop, perform, achieve and contribute."

    Though most people would agree that it’s in the nation’s best interest "to create a more inclusive society that provides genuine equality of opportunity," as AAAA’s site quotes, I bet you’d find most people believe Affirmative Action does just the opposite.

    On the occasion of Barack Obama having to answer to what – sickeningly – was described by most mainstream media outlets as "a gathering of minority journalists," at Sunday’s UNITY conference, criticizing McCain’s supposed flip-flop on the subject, the dreaded double-A term reared its ugly head.

    Never mind the actual well-intentioned definition; for hordes of people – notably anyone who ever thought they missed out on any opportunity because they weren’t brown enough – Affirmative Action has come to symbolize the very antithesis of equality.

    Among the disgruntled: college kids with average grades who believe they were passed over for aid or admission because they weren’t "needy" enough. Professionals who didn’t get the job promotion they’d been busting their tails for because the HR department decided management needed more "color." Anyone who just followed the rules their whole life then found themselves on an unlevel playing field because it had been leveled for someone else.

    Sure Affirmative Action was absolutely necessary to open doors that otherwise would have stayed shut for any number of multi-hued people. And I won’t bore you with the extensive proof there are a whole lotta doors still dead-bolted shut just crying out for a battering ram.

    I can absolutely empathize with any of the aforementioned who may have gotten screwed at some point because they weren’t "diverse" enough, but I can tell you about some people who hate Affirmative Action, too: those who stand to benefit from it the most.

    It’s 2008 and a goofy-looking Illinoisan has American, French and German people swooning at the prospect of a young black man getting elected the next U.S. president.

    That’s great! So why is a group of well-educated, well-heeled professionals that accurately reflect U.S. demographics still referred to as "a gathering of minority journalists?"

    Even worse, why does any "minority" who worked just as hard – and in many cases even harder than – the next guy have to feel badly about being successful?

    Because nine times out of ten people look at a black VP, Hispanic manager, or female CEO and say, "Oh, well, they’re only there because they needed a token." And believe me, there’s no solidarity, I’ve heard those sorts of comments – both directed at me or others – from every gender, race and ethnicity. Sour grapes are human nature.

    I don’t like it that Obama goaded McCain for the easy headline; we could go back and forth about the benefits and detriments of Affirmative Action all day to no avail.

    What I do like is that both McCain and Obama say equal opportunity shouldn’t be based on quotas. Now they need to cough up ideas for actually reaching equality without them.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact

    eejaycee@600words.com

    July 23, 2008

    Let buyer beware: post calorie counts on Chicago menus

    "600 Words by Esther J. Cepeda"

    We don’t always have to be the Second City, but I’ll settle for it in this case.

    In December 2006 Chicago could have been the one making international headlines about being the first city in the U.S. requiring restaurants to prominently post calorie content information, but New York beat us to it.

    In May, after a two-year court battle (and an industry lawsuit is still pending), New York’s large fast food restaurant chains were required to post the calorie counts for their food and full enforcement began last Saturday. If the information – which can usually be found somewhere in the store and many times on corporate web sites – is not displayed prominently i.e., by the price, the chain faces penalties of up to $2,000 per store.

    Of course, much like with the Foie Gras ban fracas, da Mayor was having no morsel of the Chicago City Council’s December 2006 proposal to bring the bright idea to a town. Mayor Daley is a, ahem, big believer in letting people make their own lifestyle choices. Though judging from various "Fat City" listings in which Chicago usually makes a top-5 showing, that’s not working out so well for us.

    An April 2008 Health report published by Chicago’s Sinai Urban Health Institute did a small survey of face-to-face interviews with a representative group of people living in six racially and ethnically diverse Chicago communities during 2002 and 2003.

    Based on the heights and weights reported by the primary caregivers of 501 randomly selected kids 2–12 years old, they found that compared with 16.8% for the U.S., the prevalence of obesity was 11.8% in a non-Hispanic white community on Chicago’s north side, 34.0% in a Mexican American community on the west side, and 56.4% in a non-Hispanic black community on the south side.

    If you’re not alarmed by that you don’t need nutrition information: because your arteries are too clogged to have a pulse.

    Our mayor, in 2006, was quoted by local reporters as saying "When we come to kids, every medical expert would agree that something needs to be done. Parents need to be more aware of what the calories are." He said that the same day that news outlets across the country reported that bad eating habits are so ingrained in our culture that kids—especially Hispanic ones—are being diagnosed with obesity as early as 18 months.

    So maybe now that NY is on the bus, can we get on, too?

    Yes, if Chicago started this requirement some restaurateurs would ignore posting rules and some customers would never actually read them. This is, after all Chicago, a place that has a pizza and a hot dog styled in its name, and a beef sandwich no one in Sicily could have possibly dreamed up.

    And yes, it would cost time, effort and money for restaurant owners who would have to have their food tested and/or change their menus and signage reprinted.

    I still want it. And I’m not the only one.

    Do you think there are several major websites (many that are cell phone-enabled) that give common calorie counts for no reason? Do you think free text-messaging services so people can make healthier choices at the counter by getting counts zapped to them, are around just for kicks? Is it any coincidence that one tried and true way to maintain a healthy body weight is to keep written track of calories consumed every day? Of course not.

    The bottom line is that an informed consumer is a healthier consumer. If I want a big fat 650-calorie cinnamon bun with my coffee in the morning, I’m probably going to push aside my high risk of Type-2 diabetes (I’m Hispanic and it runs in my family) and get it. The difference is that armed with the information, I can choose to eat half and share or save the rest. Or I can splurge but watch what I eat for the rest of the day.

    Uproar over calorie counts in restaurants is just like upset over smoking bans: sure there are lots of people enduring the heat or cold to puff away, upset and possibly boycotting their once-favorite hangouts, but there are also crowds of people streaming into new spots where they never before ventured because they didn’t want to put up with the smoke. And we’re all getting used to that reality. We could get used to calorie counts in restaurants, too. Just like we got used to every single packaged food item sold in the U.S. sporting a nutrition label starting in 2003.

    Rarely is it one big thing that makes a difference in our habits, it’s little things like being knowledgeable about what you eat that have the biggest impact. The health gains Chicagoans could make from simply knowing what they are putting in their – and their kids’ mouths – could be monumental over the course of a few generations.

    Chicago, our time has come.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    July 22, 2008

    The next extinct species: the Latino journalist

    "600 Words by Esther J. Cepeda"

    UNITY 08, the quadrennial gathering of the National Associations of Asian American, Black, Native American and Hispanic journalists, hits Chicago this week surrounded by wall-to-wall bad news about minorities and the media.

    Never mind that the headline duo of McCain-Obama let the UNITY planners down by flaking out of the main-draw debate because of international travel schedules – Obama eventually decided to make nice by dropping by Sunday morning – it’s a shock there are enough employed journalists of color left to even have a convention!

    Hardly a day passes when you don’t hear about some major newsroom losing hundreds of journalists due to a newspaper industry collapse resulting from advertisers spending what little money they have on the internet and not on the dead trees that consumers under 35 shun like the plague.

    What you don’t hear about is that the hard-fought gains in newsroom diversity that were made throughout the last three decades are being flushed down the toilet by the common "last-in, first-out" practices. "Seniority policies" are shutting what few journalists of color there are out of major American newsrooms, I was one of them.

    In January of this year when the Chicago Sun-Times let go dozens of journalists, I made headlines (visit my Press Room and read from the bottom up) by being let go even though I was Chicago’s only Hispanic metro columnist and the newsroom’s only Latino reporter. With no seniority on a roster that included people who had been there for over twenty years, I was out on my can despite the fact there are 1.7 million Latinos in the six-county Chicago metro region and the number grows every day.

    You’d think the same editors and station managers who complain they can’t get new audiences would add Hispanic journalists to their line-ups. But no, they’re usually the first to go. Just in the last six months Chicago’s CBS affiliate WBBM-Channel 2 lost Antonio Mora – its’ first Latino anchor – and let go Rafael Romo, a Latino TV reporter. The Chicago Sun-Times waved bye-bye to me and Guillermo Munroe, a gifted artist who was the staff illustrator. Chicago Tribune Managing Editor George DeLama just stepped down after having ushered in an era of rich diversity in the paper’s pages that took it from being a singularly white paper to offering in-depth coverage of all of Chicago’s multi-colored communities. The Trib is back to having no Hispanic leadership.

    Even two years ago things weren’t looking so great, a report from the American Society of Newspaper Editors (ASNE) found the percentage of Hispanic journalists employed in the nation’s English-language newsrooms declined slightly in 2006 from the year before for the first time in 29 years that ASNE had been keeping track. Way back then – when things were much rosier – the expected date for American newsrooms to reflect the U.S population was 2025. I’m guessing today it’s looking like 2080, not that any major media outlets are taking notice.

    Brandon A. Benavides, Region 6 Director of the National Association of Hispanic Journalists and News Producer for KSTP-TV/5 Eyewitness News in Minneapolis/St. Paul, MN has been keeping NAHJ members informed of the carnage with seemingly daily emails detailing the fallen.

    "Nearly a dozen NAHJ members were laid off this year," Benavides told me in an email last week. "The layoffs affected print and broadcast journalists just entering the field and veterans. This is devastating news as a journalist of color."

    Gary Pina, a 52-year-old page designer with the Fort Worth Star-Telegram with 23 years in the biz had his position eliminated last month. He told me, "I was shocked when I was told I was being laid off. I didn't think it would happen to me. On our design desk, there's four or five of us over 50, and I'm the youngest. I was also the only Hispanic on the design desk. ... I was expecting to receive an envelope with the buyout option like everybody else, but instead, I got a bigger envelope telling me my position was eliminated. I couldn't believe it. I've seen two young Hispanics, both in their early 20s, lose their jobs because of the last in-first out concept."

    He’s not mad or bitter. But like me – and like all people of color who are concerned that negative or limited portrayal of minorities in the media feed racial stereotypes such as reported in a recent University of Illinois study – he worries about what this means for America’s view of the society we live in.

    "At the moment, I think diversity has been thrown out the window in newsrooms across the country. This is now a business, and the company has to make money. I've been told that the Star-Telegram makes money, and is one of the top producers in the McClatchy chain, but apparently we aren't making enough.  I only hope that they consider keeping as diverse staff as possible when they are making their cuts."

    "News is news," Gary continued, "our stories will be told if it's newsworthy, and if there's space to do it. The stories will likely be shorter, and probably won't appear as often as they should. And they may not be told by Hispanic reporters."

    I’m not as optimistic as Gary. Those are too many "ifs" for the fastest growing segment of the population – and the rest of the people who live alongside them.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact

    eejaycee@600words.com

    July 17, 2008

    Health insurance coverage: key to unlocking Autism’s prison cell

    "600 Words by Esther J. Cepeda"

    Quick quiz: what do the following all have in common?

    Kids so sensitive to lights that Christmas trees are out of the question, toddlers who never learned to turn and look when spoken to, early childhood vaccines (maybe), mystery genes that keep a young brain from creating enough connections to relate to any part of our hectic world (maybe), health insurance companies, and the state of Illinois.

    The answer is autism.

    That’s autism with a capital "A" for the parents of the 26,000 autistic kids in Illinois who hope state lawmakers will give them a shot at "normalcy" by requiring insurance companies to pay up to $36,000 a year for occupational, physical, speech and behavioral therapies, and psychiatric and psychological services.

    We would be joining Louisiana Gov. Bobby Jindal, who signed on the dotted line Wednesday, and seven other states that have passed laws ending insurance discrimination against autistic children by making crucial, life changing early-childhood interventions a covered benefit.

    Aside from Dustin Hoffman’s character Raymond in the flick "Rain Man," or the pain it is to be around most autistic kids, people don’t know much about autism.

    That they are "a pain" is not a criticism; it’s a tremendous understatement and a tragic reality.

    In my few years of being a special ed. teacher I had my share of trying to connect a wide range of autistic kids – from the lively, hair-yanking, high-pitched-screaming ones to the highly-functioning who nevertheless couldn’t bear to wear collared shirts or drink anything warmer or cooler than room temperature – to ABC’s and colors. When it wasn’t physically jarring (I probably fall into the mild Asperger’s spectrum myself) it was completely emotionally draining.

    Never mind the kids – the ones with the constantly vacant expressionless gazes who in some cases were mostly "gone" forever – even worse were their parents: an endless parade of lonely souls carrying living the daily grief of an entire life lost to autism. The most broken of them blame themselves for not knowing – or having – enough to get help early.

    "With autism, early intervention is the key," said Nicholas Zacny, the 31-year-old parent of five-year-old Fiona Zacny who – thankfully – was diagnosed by her doctor at 18 months and was fortunate enough to have been living in Indiana where, since July 2001, insurance companies have been on the hook to pay for expensive therapies.

    "She was diagnosed and got into a program where a behavioral therapist and occupational therapist came into our home once a week. In Illinois they don’t have that sort of thing and insurance tends to be very limited," Nick said.

    High controversy swirls around whether autism is caused by early-childhood vaccinations, or can be cured through special diets or by removing heavy metals from kids’ bodies. But there’s no question that providing kids with trained therapists who can teach them how to cope with the too-loud sounds, too-bright lights, and too-scratchy clothes in our endlessly stimulating world works miracles, as was the case for Fiona.

    "I would take her to my grandparents’ house and she’d scream and cry was terrified, now when she sees her grandparents she’s like a normal child," Nick told me, adding that if the law passes in Illinois the opportunity to bring Fiona, who currently lives with her mom in Indiana, to live here with him would become a reality, "should the need arise."

    Nick constantly promotes two autism advocacy organizations – Autism Speaks and Talk About Curing Autism – who have supported him, Fiona, and the rest of their family throughout her young life. He says you can hit either website to write to your legislators for changes in existing laws or participate by donating time or money.

    I say you can make a big difference by just learning a few things. Then, give an understanding smile to the tired-looking family with the wild kid next time one ventures out to your favorite restaurant or store.

    - one in every 150 children born in the US (approximately 1 million) have autism

    - it receives less than 5% of the research funding of many less prevalent childhood diseases

    - "prevalence of autism among Hispanics is lower than non-Hispanic ethnic groups (1 in 300) but is most likely due to under-diagnosis and not that fewer Hispanics have autism," according to Easter Seals

    - the length of time from concerns to early intervention for autistic African American children is 20 months – much longer than the 5.2 month national average, according to the National Early Intervention Longitudinal Study.

    "If this legislation passes it will take a huge burden off the backs of families," Nick said. "All families need this, it’ll go a long way and people just signing a ballot to support and encourage the legislature to do the right thing will help."

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact

    eejaycee@600words.com

    July 11, 2008

    Awwww, geez, dad!!!!!

    "600 Words by Esther J. Cepeda"

    I coined the term "The Break" to refer to the emotional, symbolic – and many times physical –cutting off of one’s self from their culture, family, or group of friends necessary to fulfill one’s purpose in life. This election season has brought several puzzling and tragic examples.

    Take Barack Obama: from the start he has been operating in his own spirit, completely focused on his goal of becoming the U.S.’ first president of color. Aside from his guiding vision of himself and the consciousness he wants to bring about with such a historic achievement, people don’t know quite what to make of him. He’s simultaneously too black, too white, too affluent to be in touch with the plight of low-income folks of all colors, and too young and too good at basketball to be taken seriously by parts of the established Caucasian ruling class across the country.

    He’s heralded by white America’s favorite Black woman and has been consistently panned by black America’s most visible black leader. If you hadn’t heard, earlier this week the Reverend Jessie Jackson was caught on a live mike making disparaging remarks about Obama because Jackson feels he "talks down" to black people.

    Obama successfully avoided making The Break with black people, but paid the price of having to make The Break from his polarizing pastor Jeremiah Wright. There are more Breaks ahead – he’s leaving some in his wake.

    Jackson issued his apology and Obama accepted, but there was another voice as well, "Reverend Jackson is my dad, and I’ll always love him," his son, U.S. Rep. Jesse Jackson Jr. rushed to announce. "I thoroughly reject and repudiate his ugly rhetoric. He should keep hope alive and any personal attacks to and insults to himself."

    This is certainly not the first time Jackson Jr. has come out against his dad, a smaller, more diplomatic Break was made in an op-ed piece "You’re wrong on Obama, dad" Jackson Jr. published in the Chicago Sun-Times last December. Watch for a bigger one if the Rev. can’t keep in line with the purported party line, or down the road when Jackson Jr. feels it’s time to run for his own higher office.

    Here’s another one for you: Chicago Alderman Ricardo Munoz is making a silent Break right now. His father, Elias Munoz, pleaded guilty to taking pictures to manufacture fraudulent IDs in the Little Village Discount mall location which, as a result of a sting, was raided by ICE agents and made headlines across the country.

    Alderman Munoz, understandably, declined to comment when I called him Thursday afternoon but according to Wednesday’s Chicago Sun-Times story where Munoz Jr. is quoted from last year, "Adults need to be held accountable for what they do." He was on his way to a Break even then.

    Thanks goodness my parents aren’t the lightning-rod type, but what do you do when your job is based on your personal integrity and your loved ones screws up?

    "I think most people can identify with having someone in the family who is crazy or a drunk, or someone who you have to look the other way and tolerate them because we love them and that’s what matters," said Chicago-based Public Relations Consultant Chris Martin. "My first reaction is ‘blood is thicker than water’ or anything else and a lot of Americans – aside from politicians – we all know we’ve been in that spot and can have some sympathy."

    I asked Chris, who has handled a client’s media crisis or two in his day, how to manage a Break in the media. "At that point, the person would have to trade on their own reputation – having people come to his support and say ‘we’re closing ranks’ most people would understand that on a visceral level," Chris said.

    "With the Jacksons my first reaction was surprise that he came out so strongly, so quickly I would think he could have waited a do or two for the emotion to subside – maybe the thinking was ‘if I come out now I could kill this – that’s being stuck between a rock and a hard place."

    Breaking out of that hard place is what The Break is all about, and it’s almost always grueling and painful. Jesse Jackson Jr. must be used to his dad’s outrageous foot-in-mouth disease but I’ll be keeping tabs on Ric Munoz who last year – before U.S. Rep. Luis Gutierrez decided to stay in the game after announcing his retirement – had been planning on running for Congress. He’ll have to face his father’s music at some point.

    Chris perfectly speculated about Alderman Ric Munoz’ parental/political pickle: "We all have a dad… hopefully everyone can give him a break."

    Read an excerpt from the introduction to my book "The Break" here.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    July 08, 2008

    Barbie forgiven: Alpha Kappa Alpha doll bridges gap

    600 Words by Esther J. Cepeda"

    My hate-affair with Barbie is over.

    Ever since my black-sheep Uncle Juan left for the dusty small-town of Harvard, Illinois and came back with a tall, blond, small-town cowgirl who thought a tall, blond Barbie would be an appropriate Christmas gift for her short Ecuadorian boyfriend’s tomboy niece, Barbie and I have had…issues.

    Thank goodness my parents never had me thrown into extensive psychotherapy for having ripped her shimmery, tasseled white cowgirl outfit off, chopped her hair, dismembered and tossed her in the garbage. Not only was I insulted that my favorite uncle had left for some far away land, but to return with a Barbie – a Barbie! – impressed on my 8-year-old self that he’d forgotten what his family was.

    Adding insult to injury, the towering, anorexic, bright-white-skinned monument to everything I wasn’t seemed a mockery to this short, chubby, dark-skinned girl. Most people don’t get this…"it’s just a doll," they say. Well, dolls are powerful reflections of a society’s values.

    The impact of research about "just a doll" in the Brown v. Board of Education court case was cited during its’ litigation. The Troubled Legacy of Brown vs. Board, by James T. Patterson has a whole analysis but here’s just a tidbit: "During the litigation, Kenneth Clark testified about the Clarks’ findings that black school children in segregated schools, asked to choose between white and black dolls, liked the white dolls better and chose them rather than the black dolls. (Brown v. Board of Education, 347 U.S. 483 (1954), at 494-495)."

    That is the impact of "just dolls."

    It took decades for the plastic Persephone to finally give up her grip on my self-esteem. After countless multi-ethnic friends, it seemed Mattel was at least trying. But when the urban-glam, multi-ethnic Bratz came on the scene with their hip clothes and baby bling –

    finally cementing that a doll didn’t have to be vanilla-colored or toothpick-esque to over-sexualize girls’ self-images – becoming a runaway multi-million dollar success, I knew Barbie’s day in the sun was over.

    In her 49 years, Barbie has come a long way, baby. Since 1959, not only did the "Colored Francie" – sometimes described as the first African American Barbie doll – make her debut in 1967, but she was even replaced by "Christie" in 1968, who actually looked remotely like a black person. "Black Barbie" and "Hispanic Barbie" were launched in 1980, according to Wikipedia.

    Akabarbie Her latest incarnation, the Alpha Kappa Alpha Centennial Barbie is a tribute to the pink and green loveliness of the ladies of the nation’s first-ever Black sorority, which was started in 1908 and is presently headquartered in Chicago. That was it.

    I’d never heard of Alpha Kappa Alpha until I roomed with a sister my freshman year of college. I’d also never been surrounded by so many sequins and so much face powder and hairspray until then, either – talk about your glamour girls! Now Barbie has embraced this symbol of elite, educated, beautiful, African-American womanhood. Wow.

    So now, twenty-five years after cowgirl Barbie and her white-tasseled horse rode into my life, I think it’s time for me to back off of Barbie. After all, Mattel Inc. has been making Barbies longer than I’ve been alive, and in stark contrast to when I was little, you can go into any store and see nearly every type of person – dark, light, wheel-chair bound – reflected as a Barbie.

    I’m sorry I pitched you and kept your horse, Barbie. Let’s ride off into the sunset together from today on.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact

    eejaycee@600words.com

    July 07, 2008

    Teach low-income students they can make college work

    "600 words by Esther J. Cepeda" reprinted from January 21, 2006

    Glenn Poshard, on becoming the new president of Southern Illinois University, which boasts an annual operating budget of $665 million, said, "We can't just keep raising tuition." This in reference to the issue of keeping college education affordable, even as the chancellor of the university hopes to institute a 9 percent tuition increase for the coming school year.

    Juxtapose this with the Department of Justice's pending lawsuit against SIU for allegedly engaging "in a pattern or practice of intentional discrimination against whites, non-preferred minorities, and males."

    Long held as a bastion of higher thinking and learning, the university experience has, for children of the middle and upper classes, quickly degraded into a requisite party destination whose main appeals are easy access to alcohol, social companionship and a commodified undergraduate degree. For the struggling lower class, a college education is still an elusive door that promises to open opportunity to better jobs and standards of living for themselves and their families. This door is closing more and more each day.

    Congress is readying itself to make the largest cut in student college loan programs in the 30-year history of the Higher Education Act, which was established to ensure that economic status would not be a barrier to a college education.

    With college tuition spiraling out of control, minority college admission incentives being attacked by the very government that put them into place over the last two decades, and graduates who are expected to leave school with an estimated 85 percent higher debt load than 10 years ago, where can the City That Works expect to find the next wave of highly educated professionals ready to diversify the administration of the city's resources and lead Chicago through the challenges of filling jobs in an increasingly technology-driven employment sector?

    Nationwide, good students from high-income families are three times likelier to earn a bachelor's degree than equally qualified students from poor families. According to the Advisory Committee on Student Financial Aid Assistance, last year more than 400,000 college-qualified high school graduates from low-income families (incomes below $50,000) did not enroll in a four-year college, and 168,000 didn't enroll in any college at all because of unmet financial need.

    With the nature of federal educational aid shifting fundamentally from providing Pell Grants, which never have to be repaid, to offering student loans with climbing interest rates, low-income students and their families, who are especially leery of loans, are staying away in droves. Many believe that a post-graduate debt load will cripple their ability to buy a house, get married or have children.

    The short-sighted solution is to throw money at the problem -- offer scholarships and tuition discounts, create special certification programs and aggressively recruit high school students. The smart money, however, is on early-age recruitment and parent education -- to take the initiative, as a city, to go into every neighborhood elementary school and talk to students and their parents about the very concrete benefits of a college education.

    Getting low-income students into college is difficult because of financial obstacles but the greatest barrier is the ingrained belief that an undergraduate degree is out of reach. Parents of bright low-income kids brace themselves and give vague encouragement when their students come home and say they want to be a doctor or an engineer. The first thing that races into a parent's mind is, "There's no way I can pay for that." Sadly, many times that's the first thing that flies out of their mouths, too.

    The vast majority of parents need guidance to enlighten them with solutions to financial barriers before they say to their child, "Sorry, honey, we can't afford that." We need a "Yes You Can" campaign for all the schoolchildren of Illinois that is backed up with real facts and figures about how to plan for a college education, how to maneuver the application system, and how to analyze the real costs vs. benefits of an undergraduate degree and student loans.

    Believing that you can achieve a goal is the first step in making a dream come true.


    note: This column originally appeared in all editions of the Chicago Sun-Times on January 21, 2006, pg. 19 (Copyright 2006 Chicago Sun-Times, Inc. All Rights Reserved) with the following signature: "Esther J. Cepeda is a suburban schoolteacher and free-lance writer."

    "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact

    eejaycee@600words.com

    June 19, 2008

    Black Star Project: shining a light on the darkness

    "600 Words" by Esther J. Cepeda

    It’s June 19th – not even officially summer yet – and the wave of violence in Chicago has already kicked into high gear.

    Just in the last two days more shootings, more death. This morning the Chicago Tribune reports two teens, 19 and 15, are dead and one 14-year-old is struggling to live through a gunshot wound to the head.

    Faced with this community-wide epidemic of violence, some look away or gnash their teeth and weep. Some have made a fuss about forming commissions to figure out what to do about murder in their streets. The folks over at The Black Star Project are just out there solving the problem themselves – one kid at a time.

    Blackstar "People say the way to end violence is policemen or with helicopters or automatic weapons. That’s not going to stop violence! If you can teach these young people to read, if we can give them some hope, some vision, and some skills…that’s the only way," Phillip Jackson, BSP’s Executive Director, told me Tuesday afternoon as the media whipped itself into a frenzy over 19-year-old Jose Rivera’s bloody end on a south side playground. "It’s not very popular, it gets almost no funding and people say to me ‘It’s too hard.’ I don’t care how hard it is, it’s the only way."

    The "way" to stop the street killings Phil’s referring to is best described by the 165,000 black, Hispanic, and other-wise underserved young students BSP has tutored, mentored, and inspired at public and private schools all over Chicago and its suburbs during a 12-year quest to use education to lift kids above the clamor of their neighborhood’s dangers.

    Not to mention the 4,000 parents at BSP’s Parent University program, who get classes and support, in both English and Spanish, on how to guide their kids toward becoming life-long learners.

    Oh, and let’s not forget the hundreds of thousands fathers who have come out en masse across 238 American cities on the first day of school to pledge their commitment to their kids' education during BSP’s wildly successful, four-year-old Million Father March.

    The Black Star Project is, as I've come to think of them, the most effective, nationally-recognized anti-violence program you've never heard of.

    "I try not to do things that are sensational, we do work of substance with all children, even if they're gangbangers," said Phillip, a retiree of Chicago Public Schools' system, "but the newspapers [and television] want more pizzazz – it's only front page news whenever we have a weekend when people are shot and there's a child or woman killed. We're working on solutions not gimmicks so there's almost no interest."

    Barriers like media interest matter little to Phil and his team of 5 full-time employees; there's work to be done BSP has put the power of the internet to it. Lucky you if you're one of the 16,000 readers who get their bright, yellow-topped, e-blasted newsletters exclaiming "He who controls the education of the children control the future of that race."

    Movement_of_men_2Though that might sound politically incorrect, in reality, the color-blind organization services children of all races and ethnicities but their niche is African-American. "Our board members, mentors and volunteers are diverse – we don't discriminate, we make no apologies," Phil said, "But when you make a concerted effort to reach black boys– the Consortium on School Reform found that of black boys in kindergarden only 3 out of 100 will graduate college by age 25 – then you curtail the pipeline to jails and prisons."

    But there is a price to pay for being bold, and nationally lauded but locally ignored. Not being the most quoted, or "go-to" social service organization makes it difficult to get people with money excited about the work that gets done each and everyday out of the glare of camera flashes and TV lights. Though BSP does make up part of their meager budget with earned income from CPS payment for mentorship programs, and enjoy generous donations from The Chicago Community Trust, ComEd, and Toyota Motor sales, the needs are many.

    "We need funding stability, I spend 50-60 percent of my time making sure the lights stay on and people are going to get paid rather than spending time with the children but it doesn't matter. I'm going to be leaving this planet soon but what does matter is that the children we leave behind are going to be able to live together, work together, and learn together. That's what really matters."

    You want an antidote to the daily "violence in our neighborhoods!!" news drama? Sign up for the Black Star Project's e-blast and get ready to receive a dose of real solutions.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact

    eejaycee@600words.com

    June 16, 2008

    Doctors, please: “habla culture,” not language

    "600 Words" by Esther J. Cepeda

    If the English language unites us as a country, and other languages are what supposedly divide us, then cultural understanding is the bridge – and the best hope – for fixing health care inequities for U.S. minorities.

    The Robert Wood Johnson Foundation recently announced it was going to devote $300 million to setting national standards to fix the problem, noting – just to take diabetes as an example – that African Americans lose legs to amputations at a rate nearly five times that of whites.

    While the Johnson Foundation grant is designed to "reduce racial and ethnic disparities," none of their information even mentioned Hispanic/Latino patients, but I can tell you we aren’t far behind. The National Diabetes Education Program of the National Institutes of Health says that on average, about 2.5 million, or 9.5 percent of Hispanic and Latino Americans aged 20 years or older have been diagnosed with diabetes. Mexican Americans and residents of Puerto Rico are almost twice as likely to have diabetes as non-Hispanic whites of similar age, and are two to four times more likely to have their legs amputated due to the disease.

    As with diabetes, obesity, breast cancer, Alzheimer’s, and so many other diseases, the impact on minorities is far greater than on white populations. And though the most-prescribed salvo is eliminating medical professionals’ language barriers, it’s obviously not just about linguistics.

    Constantina Mizis, a nationally-recognized expert in the field of cross-cultural healthcare and the Multicultural Outreach Manager for the Greater Illinois chapter of the American Alzheimer’s Association, says, "You can’t think about speaking a language, you have to speak culture. I tell doctors and nurses that culture – the collections of how different groups of people see and feel life, death, joy and even their health – paints everything."

    With such a wide assortment of cultures – not just in the population of sick people, but in the corps of doctors and nurses practicing medicine today – the most important cultural/linguistic tools for healthcare providers are open ears and eyes.

    Understanding that, according to a June 2007 study titled Cultural Characteristics of African Americans: Implications for the Design of Trials that Target Behavior and Health Promotion Programs, African Americans’ driving cultural forces are religion, family structure, general mistrust of Caucasians, a feeling of being undervalued and not respected as a people, a feeling of limited resources and limited opportunities to make lifestyle changes and a deep desire to preservation their ethnic identity, is crucial.

    Knowing that level eye contact, warm greetings that include hugs and hand-holding, chit-chat before and after asking for a count of ailments, and showing reverence are key to winning over Latino patients is also very important.

    And yes, the highly educated doctors and nurses caring for us should know that certain cultures aren’t going to respond to "prescriptions" such as cutting down on rice – a staple in Latino and Asian households – or to going out for long walks which are, sadly, a danger in many minority communities.

    But most important are the skills of trained observers, which might really go a long way to bettering healthcare for patients of all colors and ethnicities.

    "It’s not just what [health care practitioners] say or in what language," Mizis says, "it’s how they say it. Notice if the patient is intimidated, look at the body language, talk in simple language and be friendly. It’s all about gaining patients’ confidence."

    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 29, 2008

    Dangerous optimism: JAMA study not as happy for Hispanics

    “600 Words” by Esther J. Cepeda


    Let’s just face it: we’re fat. Ok, maybe not you, specifically, dear reader, but we Americans are tipping the scales.


    The latest world ranking put our affluent girths at numbers five for men and eight for women, not surprising for the home of the super-size value meal. The statistics are astounding: the Endocrine Society of America and the Centers for Disease Control estimated from 2004 Census numbers that obesity currently results in an estimated 400,000 deaths annually and costs the U.S. nearly $122.9 billion bucks. And, just one mortality statistic for you just to put it in context: the number one killer of women? Heart disease – obesity’s good pal.


    But there is, seemingly, a light at the end of the tunnel. The Journal of the American Medical Association just published a report called High Body Mass Index for Age Among US Children and Adolescents, 2003-2006 which posits that maybe the incidence of childhood obesity in kids ages 2-19 has leveled off. Possibly.


    In terms of longitudinal studies, data collected from the 1960’s to 2006 is a small data set, and the authors didn’t make any firm proclamations. But after accounting for ambiguities such as the difference in what was considered obese then and today, researchers found that obesity rates in kids have held steady at 32 percent since 1999.


    This is progress, this is good news! This proves that with education and advocacy lives can be changed…for some. For others the numbers are not as celebratory. Let us be happy that Hispanic and African American children are experiencing the possible plateau at the same rates as the rest of the population but in truth, compared to white kids, they’re still not doing very well.


    The most recent data show that 14.5 percent of white girls ages 12 to 19 are obese compared to 20 percent of Mexican American girls and 28 percent of African American girls. Mexican American boys are also heavier than Caucasian boys. Any school teacher in America could accurately recite those statistics without reading the study but just by looking at their classrooms: Hispanic kids are fatter than other kids.


    My colorblind side, of course, believes that no child should suffer from the kind of over-malnutrition that leads to Type-2 diabetes, increased risk of heart-attacks and general ill-health regardless of race or ethnicity. But my brown eyes see dark-skinned ticking time bombs and I wonder what the shape of our young Latino adults will be in 2050 when we make up 29 percent of the population.


    And why should it matter to anyone who’s not Hispanic?


    “Because the Latino is the backbone of the American economy,” Dr. Elena Rios, President and CEO of the National Hispanic Medical Health Association told me yesterday. “We are fast becoming the biggest group [of employees] and the youngest. [The concern] is not just about helping ‘our community’ understand, it’s important that everybody understand that if we don’t control this we’re going to see more diabetics, more amputations, more blindness and lower employee productivity.”


    “If we ignore this, it’s going to have a direct impact on the general economic health of America,” Elena said, “it’s going to be worse for Hispanics and for all the small business, hotels, factories, and every industry that relies on productive and healthy Hispanics.”


    This is not an “immigration issue” so don’t bother emailing me to question the legality of these workers. The facts are that by 2050 most of the Latinos you know will be U.S.-born and as American as mami and apple flan. So let’s turn our attention to both.


    “Food is an important part of the Latino culture,” Dr. Elena said sort of rolling her eyes, “we do believe in celebration and we have strong family values so our celebrations end up being every Sunday at dinner, but that’s why we need to communicate about how to eat right and eat better.”


    “We can’t stop the good efforts to target the Hispanic population, and we have to do better at helping the non-Hispanic health providers share this knowledge with the communities they serve,” Elena said, “there is no magic bullet. It’s a social change, a transformation in society. It’s just like what happened with smoking it took us thirty years for knowledge and research studies to trickle down to everyday life.”


    So bottom line: less obese kids is great all around but even less Hispanic and African American kids obese will be that much better. JAMA’s statistics aren’t cause for a sigh of relief and a turn to other matters. As Karen Carpenter and Dr. Rios said: “We’ve only just begun.” But we’re on our way, and already seeing the positive progress.


    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 22, 2008

    Still separate, still unequal but still hopeful

    "600 Words" by Esther J. Cepeda

    In overturning of Brown vs. Board of Education – the 1954 Supreme Court ruling that guaranteed children would not be forced to attend schools based solely on race – Chief Justice John Roberts said Louisville and Seattle school districts’ voluntary public school integration plans failed to justify their desire to integrate schools by assigning certain students to schools based on race.

    Last June 28, 2007, the country groaned at this so-called "huge step backwards," the assumption being that race discrimination was the numero uno culprit in the staggering failure and drop-out rates among minority students.

    At the time I argued that the flip meant nothing in a society where scores of kids were failing miserably because of the color-blind blight of poverty.

    It’s almost a year later and not only are kids still being left behind, we’ve recently learned the numbers are surely worse than we’d imagined. U.S. Education Secretary Margaret Spellings is floating a plan to make the formula for calculating the number of drop-outs uniform across states so districts can no longer cheat down their annual reporting.

    And the left-behinds? Big surprise – none of them are Carnegies. According to Census data analyzed by the University of Wisconsin-Madison’s Institute for Research on Poverty, back in 2006 – before the economic downturn – 17.4 percent of kids under 18 lived in poverty. That’s thirteen million kiddies living in real, actual poverty in the United States, and yes, over half of them were black or Hispanic – but why discriminate? A poor kid with a lop-sided shot at a decent life is just that, regardless of race.

    But discrimination comes in many forms and to change how we educate tomorrow’s multi-hued leaders we must start with how every one of us sees them today.

    "The challenges of race are not behind us and, in fact, are compounding with poverty," Matthew L. Kramer, self-professed affluent white kid and President of the hugely successful Teach for America – a national corps of new-to-education brainiac teachers dedicated to eliminating educational inequity – told me this week.

    Matthew says the success his 17,000 teachers have experienced in reaching nearly 3 million low-income children since 1990 comes from being focused on solving the problems kids come to school with each day, "but because 90% are either African American or Latino, their particular challenges of poverty and race are fundamentally intertwined – both are factors in their lives."

    The difference between the educational philosophy of his corps and the teachers getting pumped out of traditional education programs? It’s all in how they look at their charges.

    "Our experience is that even though the majority come to school with these challenges, our teachers have the ability to motivate kids to work harder than they’ve ever been expected to work – and the kids perform! The evidence is overwhelmingly clear, we may not be post-race but it’s not credible to say these kids can’t learn, whether the issue is race or poverty."

    Matthew rhapsodized about tangible successes like a phenomenal youth symphony orchestra comprised of low-income charter school students – "It’s hard to see the KIPP orchestra and not start crying" – and evangelized his belief that it is possible to keep poor or minority children from being left behind. And that opportunity is not solely in teachers’ hands.

    "It is not legitimate to say is this unfixable and people don’t want to maintain that view. There are many successes out there but I think we’re stuck until many, many more people have seen them with their own eyes," Matthew said. "It’s hard to change our minds but it is only a matter of time at this point before [people] come into more examples of successes."

    Until that happens, as you drive past, ask yourself if you can believe the gaggle of kids clustered on the street corner can achieve despite the odds stacked against them. Then tell yourself "yes."

    If as a society we start to believe in the promise of today’s left-behinds, they’ll start to believe in themselves. And if we demand that everyone who has a stake in their education – you and me included – expect nothing less than success, we will get it.

    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 15, 2008

    No vote, no voice if you're poor, scatterbrained

    "600 Words" by Esther J. Cepeda

    If you’re happy to break one law, then you’ll surely break another, right? You’ve jaywalked so you’re a good candidate for committing an armed robbery.

    That’s the exact logic being used to defend the ridiculous scheme to limit voters in Missouri and approximately 20 other states across the country by requiring proof of citizenship for voter registration.

    That state’s proposed constitutional amendment, which if passed could go into effect as early as August, could keep approximately 240,000 unregistered Missouri-dwelling U.S. citizens from voting in the most interesting Presidential election of the last several decades.

    Why? Fear the estimated "12 million" illegal immigrants residing in the U.S. who were bold enough to break federal immigration laws but are too terrified of getting deported to seek medical care or report crime might get it in their minds to commit voter fraud by giving a municipal system all their contact information for a shot at electing a president from a pool of candidates too terrified to broach the subject of immigration.

    Already the elderly, the disabled, those who can’t afford – or choose to not to – drive and haven’t gotten around to sitting at their secretary of state facility for most of a day to get an official photo identification card, have been denied their right to vote in seven states. By decree of the U.S. Supreme Court, no less, who upheld Indiana’s photo-ID requirement law on April 28th.

    The argument: according to the Justice Department, of forty voters indicted for registration fraud or illegal voting between 2002 and 2005, twenty-one were non-citizens. Also, anyone could easily forge an electric or phone utility bill or paychecks, which are just some of the many forms of ID currently used to register voters.

    If you buy into that, then why not note the reported tens of thousands of native-born Missourians who were kicked off Medicaid in 2006 because they couldn’t find their birth certificates to argue that more U.S.-born people will be screwed out of their voting rights than impostors? It’s better to deny suffrage to people who live on the margins of society – or are simply prone to misplacing things – than take a chance on "illegal Irma" blackening the ovals?

    On the other side of the conspiracy theory coin are rumors that the Republicans are masterminding a scheme to keep the ethnic minorities – assumed to lean Democratic – from voting them out of office in droves as they vote the country’s first African American into the "White" House.

    How about the theory that photo ID voting restrictions are designed to counteract the backlog of 930,000 citizenship applications that U.S. Citizenship and Immigration Services recently promised to process by September 30th because about nine thousand almost-new Americans sued USCIS in order to get them to do things "the right way." The letter of the law demands the decision to grant citizenship be made within 120 days of interviewing the applicant, after all.

    I’ll give the benefit of the doubt. Let’s assume the people who make these laws up aren’t malevolent but instead simply ignorant.

    Is it too much of a stretch to imagine that the well-to-do bureaucrats who propose laws simply can’t imagine a world in which you don’t have mommy or daddy drive you to the DMV on your sixteenth birthday for a driver’s license? Is it really too hard to imagine people of certain means not having a clue how hard it is to navigate replacing a lost birth certificate when you don’t read well or have a disability?

    No harder, I guess, than imagining legislators so stupid they actually believe droves of illegal aliens are going to throw the next election.

    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 13, 2008

    Prostitution's Hidden victims: boys

    "600 Words" by Esther J. Cepeda

    That "dirty old man" who pays cash to use women as disposable sex toys may have started out as a bewildered, ten-year-old boy.

    Of the many shocking revelations meticulously documented in the Chicago Alliance Against Sexual Exploitation’s report "Deconstructing the Demand for Prostitution" released late last week, the most heartbreaking and disturbing was that among men who frequently pay prostitutes for sex, many had their first sexual experience paid for by a close relative – at as tender an age as ten.

    In 2006 and 2007, a team of twelve male and female project interviewers from CAASE and a group called Prostitution Research Education set out to look into the minds of Chicago men who pay for sex from the estimated 16,000 to 25,000 women in the city who sell their services. They advertised their study on Craigslist, Chicago After Dark, and the Chicago Reader, and eventually spoke for two hours each with 113 men ages 20-71.

    Their "average" john was 39 years old, only slightly more likely African American than Caucasian, overwhelmingly college-educated and making over $40,000 a year, with a girlfriend or wife at home. A little over half of them bought sex from once a month to several times in one week, soliciting women on the internet, in person, and through escort services alike.

    The average age of their first purchase was 21 with the jaw-dropping age of ten pulling down the average. These stark numbers – 29% of these guys’ first time ever was paid and 17% had that first experience on a dad’s dime – round out the tragedy.

    "We have to do a lot better job of talking about exploitation and violence toward women just to counteract the overwhelming glamorization of prostitution in this country," study author Rachel Durchslag told me last week. "One thing we need to do is talk to young men about this issue. Moms and dads don’t want to talk to their sons about this but with one quarter of our participants reporting they had their first paid experience before the age of seventeen, it tells me we have to talk to dads about how to bond with their sons with some healthy masculinity instead of based on exploitation and domination."

    Up until now, the conversation about the fallout of pay-to-play has been focused on the female part of the prostitution equation. The facts in this report, found on http://www.caase.org, point to the serious need to intervene in the lives of very young men today in order to make a difference in the lives of women and men – both those involved in prostitution transactions and those hurt by after-effects like sexually transmitted diseases, the pain of betrayal, and the inability to have healthy relationships – for generations to come.

    That’s a tall order in a society where young boys and girls are constantly bombarded by images of ultra-sexual women, and pimp culture has become so mainstream you can buy pre-packaged costumes at your local Halloween supply store. The same society where parents scoff at the idea of their 8th-graders learning about condoms in health ed. classes.

    "Absolutely young women are growing up with unbelievable amounts of pressure to be sexual but that’s only half of the equation. Prostitution not only harms women in communities but harms men as well," Rachel said, citing the guilt, shame, and real remorse the men in the study expressed to their interviewers after having the opportunity – in many cases for the first time in their lives – to talk openly about their behavior and feelings out.

    Calling all moms and dads: get over your embarrassment about the "sex talk." Your sons and daughters need you to have frank and open heart-to-heart conversations about sexual health and responsibility, today. Sexual victimization for either gender can happen early but it’s never too late to do everything possible to avoid it.

    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 12, 2008

    We do all get along, mostly

    by Esther J. Cepeda

    "Pregunta del Dia" translates to Question of the Day and today’s comes from R.M., a Chicago reader who emailed to "ha-ha."

    Q. Did you hear about the brawl between the blacks and the Hispanics in L.A.? Aren’t you the one always talking about how there’s no problems between the two?

    A. Yes. R.M. was referring to the Associated Press story from last Friday – at around noon 600 students at a high school in Los Angeles got into a huge fight, leaving several injured and three arrested. The fight had been planned between members of rival Hispanic and Black graffiti gangs.

    The media loves to report on these things. I’m sure there is some poor Californian soul whose entire reporting job is to find blacks and Hispanics who hate each other. Why not keep a person in Boston to report on the tensions between the Irish and everyone else who lives there? Because it’s not really a story, that’s why.

    First off, rival gangs hate each other regardless of skin color – that’s why they come up with convoluted dress and communication codes to transcend race and gender. Second, give it a rest – no monolithic group of any persuasion gets along in complete harmony with any other, that’s just human nature.

    If the energy put into pointing out tensions between ethnic groups – a dialogue on Japanese-Chinese relations, anyone? – went into observing the millions of ways in which all of us get along and work together everyday, the world would be a better place.

    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 08, 2008

    Cynic’s guide to pink ribbons

    Littlesweeper_3 "600 Words" by Esther J. Cepeda


    I like breasts as much as the next guy – even more, maybe – they feed babies, provide shock absorption, and are pleasing to look at. No downside, right? Well, not unless they get cancer. Many have.


    The race to their cure has become a global, multi-billion dollar philanthropic and cultural phenomenon – and that’s how I came to be annoyed by pink ribbons.


    Don’t worry, I didn’t stay annoyed, but who could have blamed me when last week on one day alone I ran across “breast cancer awareness” batteries at the 7-Eleven, a “Think Pink” accessory pack for a kids’ portable video game at Circuit City, and a pink ribbon Chicago Department of Streets and Sanitation street-sweeper!


    “Come ON!” I thought, “How many ways can marketers make money off women’s breasts?!” That was followed immediately by my standard, “It’s not even the number one killer of women in the U.S.!” That would be heart disease, followed by cancers (lung!), strokes, lung disease in general, and Alzheimer’s disease, just FYI.


    And it’s not even October yet, but aahhh, close to Mother’s Day.


    But rather than remain peeved at the preponderance of pink in my life, I instead bowed to the temple of what will go down as one of the strongest consumer brands in history –one that actually saves real women’s lives – the Susan G. Komen For the Cure breast cancer awareness foundation, and its pink ribbons.


    Google ‘em if you want, you know the story: 25 years, a promise between two sisters, the Y-Me Race for the cure, etc. I blew in a call to ask them if they felt their message was becoming diluted because of the marketing blitz, if people are getting tired of it all.


    “We have tested, informally, in various ways and found that both men and women are still very open to the messages,” Caroline Wall, Manager for Cause Marketing Operations told me yesterday. “We’re trying to engage all different types of niches and consumer groups…whether it be Kitchen Aid mixers, or Major League Baseball, or Garth Brooks.”


    I became interested in the success of the brand not realizing the power of the pink to pervade different cultures and languages. And not realizing how desperately that’s needed.


    I was thinking along the lines of targets to sell products to, after all, the pink ribbon peddled 58 million green dollars – 20% of Komen’s revenue – in 2006, according to one Los Angeles Times article. And yes, there have been some unscrupulous logo users, which Komen actively roots out, and certainly no shortage of critics of the success of the campaign. But back to those “targets.”


    “We don’t want to pigeon-hole anyone but there are opportunities to have an ‘in’ with a particular population, for instance, the African American and Latino communities through product placement,” she said, noting that black and Hispanic women get diagnosed way later than Caucasians.


    The numbers: breast is the most common cancer in African American women and the second leading cause of cancer death among African American women. It’s the most commonly diagnosed and the leading cause of cancer death among Hispanic/Latina women.


    Consider my cynical mouth shut.


    Mother’s day breast-health support buyer beware, yes you can look on their web site to make sure the pink products you want to purchase will fulfill Komen’s mission of funding research for a cure. Shop smart and find a balance but don’t automatically buy into the backlash.


    “There are still over 200,000 women diagnosed with breast cancer every day in this country,” Caroline said, “and they would say they’re not tired of hearing about it."


    Esther J. Cepeda writes the “600 Words” & “Pregunta del Dia” columns, and is also a Director at the Chicago-based United Neighborhood Organization. Her reporting and opinions do not necessarily reflect those of UNO. “600 words” is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

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