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    June 24, 2009

    Ten who are making a big difference for us all – Chicago Latino List 2009

    “Way more than 600 Words by Esther J. Cepeda”

     

    Long story short: nearly every time there’s any sort of Who’s Who/Mover-Shaker/One-to-Watch list in “mainstream” publications there are few, if any, Hispanics on it despite there being a ton of awesome Latinos doing truly amazing things here in Chicago.

     

    So, in order to help blunt this perceived shortage of Latino superstars I decided to start one.

     

    I asked for nominations, got about 120, threw out the “usual suspects” – like elected officials and already well-publicized business and community leaders – narrowed the field to get a diverse group of immigrants, U.S.-born, younger, older, community, and business types, then did one-on-one interviews.

     

    At the conclusion, I found five men and five women all dedicating their personal and professional excellence to making Chicago, Illinois, the U.S. – and sometimes the world – a better place.

     

    Let me say it again: these people are not merely engaged in the noble task of empowering the Hispanic community, they have their sights set on making life better for blacks, whites, multi-ethnics, rurals, suburbans, urbans, immigrants, U.S.-born, and everyone in between.

     

    And, yeah, these rock stars just happen to be Hispanic.

     

    Please join me in getting your inspiration on as you read the stories of the ten incredible people who comprise the first annual “Chicago Latino List.”

     

    Click on the title to read the full profile:

     

    Concepcion Rodriguez, 45 – Scare-you-straight Caretaker of the Dead

    Concharodriguez A bilingual Funeral Director and embalmer, reformed gang member and volunteer gang intervention specialist, Rodriguez shows children and teens the grisly ravages of drugs, alcohol and the gang culture. She also talks to communities, affluent and needy alike, about how to reach out to kids they might not even think are at risk. Through her work, she has single-handedly saved the lives of hundreds of Chicago children.

     

     

    Cynthia La Boy, 37 – Conqueror of All Obstacles

    Cynthialaboy A single mother and professional living with a traumatic brain injury after a brutally violent crime, La Boy was told by her doctors she’d never be able to care for herself – much less go to college or have a career. Today she works at the Lake County Housing Authority as a bilingual assistant property manager connecting families to clean, safe living conditions and teaching them how to be responsible homeowners. A living miracle, she’s an award winning advocate and authentic voice for people living with disabilities.

     

     

    Antonio Martinez Jr., 36 – Charmer of Benefactors

    Antoniomartinez Martinez walked away from a successful dream career in sports marketing to become one of a very few Latinos in the field of professional fundraising. As Assistant Director of Development with the Chicago Community Trust, Martinez raises money to serve the basic human needs of the entire Chicago metropolitan region by supporting vitally-necessary community-based non-profit organizations.

     

     

    John Viramontes, 57 – Voice to the Voiceless

    J._Viramontes_Chicago_Latino_List_2009_photo_by_Daisy_Urbieta An accountant by trade and lifelong community activist by heart, Viramontes dedicates his time to major issues including predatory lending, housing parity, rights for visual artists, and immigration. On an eternal quest for social justice, he’s devoted to improving the quality of life in Chicago neighborhoods and empowering struggling artists nationally by being a community presence and passionate spokesperson.

     

     

    Dr. Ana Gil-Garcia, 54 – Leveler of Educational Inequalities

    Anagilgarcia A tenured University Professor at Northeastern Illinois University, author, esteemed community leader, and forerunning advocate for Latino educational leaders, Gil-Garcia is a three time Fulbright scholar and an internationally acclaimed professional.  Gil-Garcia, a published author, works tirelessly for a variety of community organizations and devotes most of her passion to ensuring the Chicago Public School system is a nationally-recognized leader in employing school administration leaders who accurately represent the diversity of their student communities.

     

     

    Jose Oliva, 36 – Restaurant Worker Sentinel

    JoseOliva A Policy Coordinator with Restaurant Opportunities Centers United, Oliva is a driving force behind the legislative push to earn restaurant workers such common benefits as paid time off and job opportunity training. As the voice of both affluent teens working summer food service jobs and adults who support families with their back-of-house restaurant jobs, Oliva labors to fight poverty, racism and sexism while mobilizing local worker organizations. He not only teaches these groups how to become active and engaged in the federal political process, but he represents them in Washington, DC, as well.

     

     

    Veronica Arreola, 34 – Professional Feminist

    VeronicaArreola2 As Assistant Director for the UIC Center for Research on Women and Gender and the Director of Women in Science and Engineering Program, Arreola is a dedicated advocate for women’s rights, helping them maneuver professions that even today are still dominated by men. As a mother, accomplished blogger, and activist for women’s reproductive rights, she has won numerous awards for her work and is dedicated to helping women and girls advocate for themselves in Chicago and around the country.

     

     

    Roberto Cornelio, 51 – Large Business Incubator

    Robertocornelio The Chief Operating Officer of the Illinois Hispanic Chamber of Commerce, Cornelio – a former top executive at Fortune 500 companies – works to raise the funds, nurture the relationships and promote the programs that drive Hispanic business growth and foster the next generation of Hispanic business and business leaders. His work makes it possible for the Latino community’s instinct for entrepreneurship to thrive and, in turn, deliver jobs and opportunities to contribute to the overall economic development and job creation in Chicago and across Illinois communities.

     

     

    Nelly Aguilar, 33 – Esquire to the Special

    NellyAguilar1 Attorney and dedicated special education advocate, Aguilar – mother to a son with Autism – works to protect the educational rights of children with disabilities. One of only approximately 15 lawyers specializing in the rights of students with special education needs, she campaigns for State and Federal law reform to help families’ secure medical, educational and recreational opportunities for their special needs children. Better still, she trains the next generation of attorneys who will serve the hundreds of thousands of Illinois children with disabilities.

     

     

    Matthew Montez, 22 – De-myth-ifier of the Path to College

    MatthewMontez A former Pilsen/Little Village caseworker, recent college graduate and eternal optimist, Montez has just committed the next two years of his life to the Illinois Student Assistance Corps. After a seven-week training camp, he’s moving to Rockford to teach high school students how to prepare for, apply to and pay for college. Inspired most by those who avoid controversy and succeed despite adversity, his mission is to connect with high school students who will be the first in their family to go beyond a HS diploma, and teach them how to build enough social capital to get themselves into and through the rigors of college.

     

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    Chicago Latino List 2009 – Concepcion Rodriguez, Scare You Straight Caretaker of the Dead

    “600 Words by Esther J. Cepeda”

     

    Concharodriguez She’s big, she’s loud, and she scares children to death.

     

    Well, almost…better said is that 45-year-old Concepcion

     

    “Concha” Rodriguez scares kids who don’t really understand the dangers of gang culture with real-life stories about real dead gangbangers.

     

    “I talk to kids and tell them about the reality of the gang life, about families seeing their children cold, wrapped in plastic, cut up from an autopsy, and about their screams which will haunt me ‘til the day I die,” Rodriguez told me.

     

    A bilingual funeral director and embalmer, the third-generation Mexican-American Rodriguez has worked for Zefran Funeral Home on the South side of Chicago since August 1995. Born in Texas but raised in the inner city of Chicago, by age 16, she was a member of the Lady Aces gang in Pilsen.

     

    “I got out of the gang when my 15 year-old girlfriend was shot and killed as she walked with her boyfriend,” Rodriguez recalls. “They buried her in her quinceanera dress.”

     

    “I made the choice to leave that lifestyle and become somebody, rather than a statistic.”

     

    These days when the 5’10” self-described loudmouth walks into a room of unruly kids who firmly believe they will live forever no matter what, she makes an indelible impression.

     

    “Usually the casket I bring gets their attention,” she told me. She takes that casket to schools and community organizations for her presentation “Don’t be Grounded by Age 18 (Tough talk straight from the Funeral Home),” and has a mirror in it, giving one pause when opened.

     

    If that doesn’t get them she tells her own story. And if that isn’t enough she’ll get into the gross anatomy aspect. “I show the “Y” incision starting in the clavicle and how you cut from neck to navel, then from ear to ear to open your scalp and saw your skull to pull out your brain,” Rodriguez said.

     

    And if that doesn’t get them (she talks to some seriously tough crowds!) she aims for the heart.

     

    “Then I go into description when a mother and father has to go identify their loved one at the morgue – with your face cut up, THAT’s how your mother and father are going to see you,” Rodriguez warns. “If that’s ok for you, fine, but I tell them that when you’re in a gang so is your whole family. What if it’s your mother, little sister, or little brother who dies because of your gangbanging? Then their whole demeanor changes.”

     

    But she doesn’t always stop there – she can’t. Rodriguez gets a shot at the worst kids: the ones who are on the precipice of real harm, real crime, the ones who could still be saved.

     

    “I tell ‘em, ‘you WILL get violated, you WILL get beaten, girls DO get raped. I talk to them about maybe it’s too late for you but keep this away from your brother or sister,”

     

    Her message isn’t just for those who live on the rough streets of the inner-city, though, she travels to some verrrrry nice middle-class and affluent communities, brought in by community organizations who know that today’s gangsta, thug culture holds allure for kids who have it all, too.

     

    “Some bad seeds will be transplanted to the suburbs, or some bad kid’s going to corrupt your kids who’ve got everything and are bored,” she warns parents and grandparents. “I tell parents how they can get involved make a difference these people who live comfortably, ‘go give one hour of your time at the library,’ don’t just call them ‘bad kids’ lets all get together to make a difference. Besides, showing love and giving respect doesn’t cost money.”

     

    But Rodriguez is tame with the adults in the suburban libraries. The really tough kids get an unwelcome trip to her funeral home where the lesson is a little more tangible.

     

    “I tell them that if the walls of my funeral home could talk they’d hear the cries of parents, brothers, sisters,” Rodriguez said. “But when they walk out the door they have the chance to get out.”

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    Chicago Latino List 2009 – John Viramontes, Voice to the Voiceless

    “600 Words by Esther J. Cepeda”

     

    J._Viramontes_Chicago_Latino_List_2009_photo_by_Daisy_Urbieta

    John Viramontes would make Benjamin Franklin proud. Like our founding father, Viramontes has found the pen to be mightier than the sword.

     

    A microscopic sampling of his Letters to the Editor to several major newspapers:

    ·   

               7/11/05 - "Let Promotion Bloom" in Chicago Tribune, Voice of the People he defends artists’ rights

     

        ·    1/4/06 "Honor a Living Legend" in the Chicago Sun Times, Letters to the editor he writes about activist Florence Scala

     

        ·    8/21/06 "Government needs a better way" in  Chicago Sun Times, Letters to the editor he takes on immigration

     

    And this is just the tiniest, tiniest sample – Viramontes, 57, has been sourced, photographed, and published as an authentic local voice all over Chicago and the Midwest in all sorts of publications in multiple languages.

     

    Why? Because the man is there. On the ground, in the neighborhoods, listening to people talk about losing their homes, or getting their green card, or being bilked out of their rent money, or any number of things.

     

    “When I started helping out at the Northwest Neighborhood Federation in the late nineties, I was working on the injustices of neighborhood – housing availability, predatory lending, blight – I wasn’t looking at ethnicities, I was just trying to help people,” Viramontes told me recently. “In that work I learned I have a tremendous capacity to put myself in other people’s shoes, the ability to listen to others’ stories.”

     

    “These are the stories of injustice, unfairness, callousness, bureaucracy,” Viramontes said, “and I’m living proof that getting justice for people doesn’t limit itself to any particular ethnicity, neighborhood or state.”

     

    But the cool part about John? He actually gets stuff done.

     

    In 1998 the Chicago Police Department’s 25th District issued a Certificate of Appreciation for Outstanding Community Service and Initiative for contributing to solving an armed robbery where a large sum of money was taken from a North Ave. near Harlem Ave. currency exchange.

     

    In 2002 Viramontes was instrumental in getting the Ecuadorian consulate to establish the first ever office in Minnesota, organized by the non-profit National Peoples Action.

     

    He has (and continues to) engage the American Association of Museums (AAM) through its president, to consider Heather Hope Stephens’ challenging Master’s thesis “Visualizing The Path Forward: The Visual Artists Rights Act of 1990 and Recommendations For a Response by American Museums.”


    According to multiple people who plied me with testimonies to Viramontes’ work, he has shouldered the responsibility of allowing both the public and arts profession to know the significance of the historic case of Kelley vs. Chicago Park District which was filed using the Visual Artists Rights Act of 1990 statute and currently on appeal in a Chicago federal court.

     

    The Chicago 2016 Olympic Bid? Don’t. Even. Get. Him. Started – that’s a whole ‘nother 600 words.

     

    The bottom line here is that Viramontes – a Chicago-born, second generation Mexican-American accountant by trade, trained community organizer, and lifelong activist by heart – cares. And he translates that caring into action and results for people who are too deep in their problems to see the promise beyond them. Everyday.

     

    “Perhaps the Irish progressive George Bernard Shaw put it best when he said: ‘I am of the opinion that my life belongs to the whole community, and as long as I live it is my privilege to do for it whatever I can. I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake.

     

    Life is not a brief candle to me; it is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on to future generations.’”

     

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    Chicago Latino List 2009 - Antonio Martinez Jr., Charmer of Benefactors

    “600 Words by Esther J. Cepeda”

     

    Antoniomartinez Consider this life: there you are; a young guy, working a dream job in sports marketing, making tons of money, hanging out with cool people and one day you say to yourself “yeah this is cool but, I think I’m going to quit and find a way to feed the poor instead.”

     

    Yeah, that’s pretty much what Tony Martinez, a 36-year-old fourth generation Mexican-American did about six months ago after having worked a decade in the pretty-darned-fun specialty of Marketing for such internationally-recognized brands as the Chicago Cubs, the Museum of Science and Industry, and the American Bar Association.

     

    Oh he’s still getting people to part with their hard-earned money, but these days it’s as the Assistant Director of Development with the Chicago Community Trust. There, Martinez raises money to serve the basic human needs of the entire Chicago metropolitan region by providing financial support to community-based non-profit organizations who, very often, fill needs no other state or city agencies can fill.

     

    “As a fundraiser my job is to motivate individuals or corporations to allocate dollars to the Trust. I inspire and connect philanthropists at all levels with non-profit organizations that serve the needs of our community.” Martinez told me, “It involves relationship building, cultivating donors, matching their interests to the community needs, and then stewardship of their gift.”

     

    Just to give you a flavor of the scale of Martinez’ task, for the fiscal year ending September 2007, the Chicago Community Trust and their donors awarded $115 million to the region's not-for-profit arts/culture, basic human needs, community development, education, and health organizations.

     

    Wonderful stuff, of course, but what kind of person gives up the glamorous Sports Marketing life to give succor to the sick and clothe children?

     

    “OK, it’s true – and the most exciting was working with the Cubs – but even then, I needed to do something more. I needed to give back somehow,” Tony said, a brilliant halo forming over his well-coiffeured head. “Growing up my family didn’t have much to give, but whenever someone came to them for assistance whether it was financial or just someone to listen to, they always found a way to give. That giving was always engrained in me.”

     

    “I was raising money for sponsorships for some great events, but I felt like there wasn’t a higher purpose so I decided to raise money for those who need it most.” An exotic breed, Martinez verified that professional fundraisers are very rarely Latino. I’d never actually met or spoken with one before.

     

    I asked him what sort of community organizations were in his portfolio, and he got where I was going with it – “I’m not a Hispanic person working for Hispanic money for the Hispanic community,” Martinez said. “The sad reality is that the needs are there for all Chicago residents – I tell people in the most polite way possible that we all need to wake up to meet this drastic need. If we don’t take care of our own, if we don’t invest in our region – in the basic human needs in our region – its going to go down and go down quick.

     

    And where are those people going to end up? These needs make the whole region more vulnerable,” Martinez said. “Connect all the dots.”

     

    Well sure, connecting dots – that sounds easy enough. But how do you, in the most catastrophic economic downturn since the Great Depression, ask for money?

     

     “We have to persevere in telling the stories of the people who are in need,” Martinez said. “It is hard to ask people for money but I think of it this way: if I’m not going to do it who else will?”

     

     

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    Chicago Latino List 2009 - Dr. Ana Gil Garcia, Leveler of Educational Inequalities

    “600 Words by Esther J. Cepeda”

    Anagilgarcia It would take well over six hundred words just to list the many, many accomplishments of Dr. Ana Gil-Garcia.

     

    She’s a

    tenured University Professor at Northeastern Illinois University, a published author, a three time Fulbright scholar, and an internationally acclaimed professional.

    When she’s not hosting professional visitors from Belarus, Italy, Armenia, Russia, Georgia, and Ecuador as a member of the International Visitor Center of Chicago, or advocating for Latinos in the academic field of science, she’s a member of the Advisory Council on Latino Affairs of the City of Chicago and a director of the Rotary One Club of Chicago for 2009-2010.

     

    But what realllllly drives this woman is her quest to ensure the Chicago Public School system is a nationally-recognized leader in employing school administration leaders who accurately represent the diversity of their student communities.

     

    “Latino school leaders are the minority. There are 70,000 Hispanic students in CPS but only 13.6% of school administrators are Latino, in Chicago! How can that be in such a multi-cultural city?” Gil-Garcia told me “There are 114 languages spoken in Chicago!”

     

    The Venezuela-born, 54-year-old Gil-Garcia has a bit of a different view – a more global one – when it comes to why it’s important for there to be an equally representative cadre of Latino teachers in CPS.

     

    “Chicago is not only for one racial or ethnic group. We have, in every school in Chicago, Hispanics mixing with the other groups,” she said, in response to my questioning how her crusade affects non-Latinos. “By having someone who is coming from a different background than the mainstream, that person will be more sensitive not only to Latinos but to anyone who is coming from a different cultural background, or who speaks a different language.”

     

    I’ve not been on the bandwagon, instead advocating for high qualifications as the most important aspect of any school administrator, but Gil-Garcia makes a compelling case.

    “Being a Latino or Hispanic doesn’t mean the administrator will be only serving one portion of the population, but that person would be serving a very large population of the entirety of CPS,” Gil-Garcia pressed.  

     

    “Last September Latinos used to be the second-largest population as it had been for 7 years, since this past year we are now number one – the largest population – followed by African-American students, then Caucasian kids, then Asian and Pacific Islander,” Gil-Garcia said. “When you take a look at the demographics of the teachers, white teachers are the majority, then second African-American then third are Latinos. It’s so much more dramatic in the numbers of school administrators and the number has been like that for 11 years – we haven’t grown.”

     

    I, of course, immediately went to bat for the many, many kids who speak languages other than Spanish – like Polish – and are far from well-represented in CPS or in any other districts across Illinois, and Gil-Garcia retorted:

     

    “When we get qualified Latino school administrators, the schools benefit not because she or he is Hispanic or Latino – it’s that the person, being from a different language and culture, has a deeper understanding of what the student and his or her family might be going through to get the learning to occur.”

     

    Certainly I couldn’t argue that point, and more importantly, the work that she’s doing at Northeastern Illinois University – teaching graduate courses in the field of educational leadership to teach teachers who are in the process of becoming school leaders for K-12 schools – will absolutely ensure that there are highly-qualified administrators of all races and ethnicities to lead our diverse school populations. 

     

    It’s no easy task, but Gil-Garcia is inspired. “My inspiration is my mother, she taught me not to give up, not to despair,” Gil-Garcia said. “We talk every Sunday for at least two hours and she always asks me the same question: what have you done this week to help others?….I must always have a response.”

     

    And the other thing Gil-Garcia’s mom always taught her?

     

    “‘Haz bien y no mires a quien,’ which means ‘do good – for everybody.”  

    “Chicago Latino List 2009” was generously sponsored by the Chicago Sinfonietta, the Chicago White Sox, and Lettuce Entertain You Enterprises Restaurants. All nominees were independently nominated for this recognition; their rejection and/or selection to “Chicago Latino List 2009” was not, in any way, influenced by any disclosed or undisclosed personal or professional proximity to Esther J. Cepeda or to any sponsor of “Chicago Latino List 2009”.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    June 17, 2009

    “Hoop Dreams” filmmaker makes “The Journey from Zanskar” via Chicago

    "600 Words by Esther J. Cepeda"

    After walking 17 four-to-twelve-year-old kids over a 17,500 foot pass from one of the most remote places on earth to a Buddhist monastery, Frederick Marx is coming home to Chicago to lead us on a journey toward the place in our hearts that’ll help these children finish their education.

    Marx – now fifteen years removed from his star turn as the writer/producer who brought us the story of two black Chicago high school students who thought they had a shot at being pro basketball players in the critically acclaimed documentary Hoop Dreams – is again giving us the opportunity to study how people sacrifice in order to gain.

    In The Journey from Zanskar, Marx chronicles the passage of a small band of children who were delivered by two Dalai Lama-dispatched monks from their remote village to a monastery where they’ll get the opportunity to learn their own language, culture, history, and religion.

    Journeyzanskar The kids’ voyage away from family and to a life of study is critical because a new road will soon bring the outside world to Zanskar – the last remaining original Tibetan Buddhist society with a continuous untainted lineage dating back thousands of years – endangering its traditions and religious practices. It’s the sort of decimation that has already happened to many other Tibetan towns experiencing this version of gentrification.

    Marx was drawn in by this slow, quiet drama.

    "What really interests me as a filmmaker is the landscape of the human heart," Marx told me from his San Francisco home last week as he prepared the "preview cut" he’ll be screening at PRIMITIVE Gallery on June 26 and 27. "I’m so interested in heartbreak, in what people do, how they feel, what they think, and why they do what they do. Then when you throw all the layers of cultural differences and socio-economic realities, there’re just such amazing stories."

    Marx started out on his own journey toward emotional and financial investment in these 17 kids when an old friend from Chicago called him up and asked if he’d be interested in a gig to go to Zanskar and film the monks for a group of people putting together a non-profit to support their work.

    After Marx’ incredible expedition – "when, after climbing 14,000 to 17,000 feet to get over the pass, none of the animals could carry us I just thought ‘I’m going to die today,’" he chuckled – the non-profit failed to take off but Marx took the project upon himself.

    "I said, ‘this is crazy, we have to do what we can to help these monks, these kids, and this school.’ So I took it over and it’s been my company’s project ever since," Marx said. His company, Los Angeles, CA-based Warrior Productions, is a non-profit, and his commitment to the 17 children whose story he tells in The Journey from Zanskar is 100% of the revenues – above the cost of production – the films garners.

    Those pesky "cost of production" dollars are what brings him back home to the welcoming embrace of Chicago’s PRIMITIVE Gallery for an exclusive set of intimate screenings of this unfinished film in one of the holiest spaces I’ve ever visited.

    "In terms of cash dollars, we only need about two hundred grand to get through the post production and then it’s all gravy," Marx said. "Then all the profits from the film will be funneled back to Zanskar for the monks and the kids."

    Marx will be at the Friday screening at PRIMITIVE, 130 N. Jefferson, but if you can make it to the Saturday screening, Michael Fitzpatrick, the film’s composer, and Chicago’s own Harold Ramis (on a break from promoting the new Ghostbusters game) will gather with Marx in the breathtaking "Buddha Room" to watch the film.

    "What you’ll see is this amazing example of service, of these monks doing what they can for these children, for these families and for the culture of this place they call home," Marx said. "To me there is no grater modeling of leadership than how they sacrifice and risk their own lives to help these families get a leg up."

    "These monks demonstrate that the greatest joy in life just might come in doing what you can for others, and that’s the key message I hope people will respond to."

    Watch YouTube clips of The Journey from Zanskar here or call PRIMITIVE at 312/575-9600 for more information on attending either the June 26 or 27 screening.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    June 14, 2009

    Comparing the jilted hearts of Iranian, Mexican, and U.S. voters

    "600 Words by Esther J. Cepeda"

    How must it feel in the streets of Tehran today?

    How must it feel to walk around, stunned, at the fresh bout of violence gripping this country that only days before was looking, to the rest of the world at least, like it was going to pull a u-turn under the leadership of a new president who might have been expected to not spew hatred toward the United States at every turn.

    Don’t misunderstand – not everyone in Iran is upset today, President Mahmoud Ahmadinejad had many supporters, not the least of which were the poorer, working class, and many rural residents of the Middle Eastern country which lies snuggled between the Caspian and Arabian Seas.

     Burningtehran Still, the images are indelible: yound green-clad students, fans of the losing candidate Mir Hussein Moussavi, setting fires to cars and throwing stones, older, black-draped women literally weeping and gnashing their teeth in what the New York Times, and many other news outlets, have called the worst street protests in a decade.

    There’s anger, disappointment, and I imagine, a little something like what Charlie Brown felt every single time Lucy bamboozled him into thinking she wasn’t going to yank that football away from him at the last moment; loss. Loss of the hope that had seemingly blanketed Iran in the last weeks, the loss that comes with the feeling that an important election has been stolen from voters.

    It reminded me of July 2006, when Mexican President Felipe Calderon and his opponent Andres Manuel Lopez Obrador (AMLO) wrestled with the razor-thin margins for months to see who won the Mexican presidency. After several nail-biting months of re-counts, allegations of corruption and general uproar, Calderon was declared the winner on September 5, 2006, winning by a mere 243,934 votes (0.58%).

    That July election set off nightmarish, sometimes violent protests that literally shut the city down for months and months as AMLO set up a shadow presidency and his supporters occupied the streets of Mexico vowing not to leave until justice was carried out.

    I mentioned this parallel as a Tweet yesterday morning: "Crap! In Iran, Ahmadinejad claim's victory, as does his opponent. Hope it’s not another months-long drama like Calderon/AMLO in MX" to which one interested observer said, "right... or Florida in 2000!"

    That gave me pause...No, I don’t think so.

    Oh, I recall being as disheartened and angry as the next (non-Republican) guy that Al Gore lost to George W. Bush, and that the victory appeared to have been either the result of some horrible mechanical mishap or that – gasp – the people had gotten what they’d asked for and were about to get it good and hard.

    But I don’t remember anyone getting into the streets for a good old-fashioned riot. Endless late-night talk show skits about "hanging chads" and "butterfly ballots" yes; fires and overturned cars like what happened in Chicago when the Bulls won the 1992 basketball championship – no.

    I’m not saying we should have, I’m not saying violence is a good answer to any disappointment – no matter how devastating to a people or a country – but we are a long, long way from the Sam Adams tactics of our Founding Fathers.

    There had been those who were very concerned that if President Barack Obama lost the 2008 election that all hell would break loose (read my column on Chicago election night plans here), but we can’t know what would have happened because our home-town boy won. In any case, I can’t imagine the sort of passion being aroused like what we’re seeing in Iran today.

    God bless America, that security is our American privilege. Our thoughts should be with the people of Iran tonight.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    June 08, 2009

    Where in Chicago is Ecuador?

    "600 Words by Esther J. Cepeda"

    I’m taking a look at the presence of Ecuador in Chicago because in less than one month, Ecuador will find a piece of Chicago in it.

    That’s right, I’m going to miss out on the barbecue and the fireworks (my first 4th of July outside the U.S.) because I’ll be travelling to the "Center of the World" with no itinerary and no reservations, just a rumpled piece of paper my aunt gave me last week at a family picnic with some long-lost uncle’s email and phone number. And I haven’t been there since I was four.

    Ecuadorflag The plan is to land at Mariscal Sucre International Airport and let my stomach and eyes lead the way to the peaks of the Andes mountains, the monument to the Center of the World – where one can straddle the southern and northern hemispheres at once – and the Galapagos Islands – celebrating the 200th anniversary of Charles Darwin’s "Origin of Species" – in no particular order. In a two-week time period, not including en-route stops to Miami and Panama.

    So my first natural instinct (once I realized I’m less than 30 days from this trip I’ll literally pack for in twenty minutes time) was to look at my own birth place for insight.

    According to the Chicago Community Trust’s Latino Landscape 2008, Chicago is home to 18,796 Ecuadorians who make up 1.09% of Chicago’s Hispanic community (these numbers are from 2006). We are the fifth largest national-origin group in Chicago behind Mexico, Puerto Rico, Guatemala, and Cuba.

    My dad was part of the first wave in 1965–1976 (though he came from Quito via Mexico City where he’d lived for several years) who came and worked mainly in factories, retail and service industries and a second wave arrived in the 1990’s, frequently to join family, and to work in the restaurant, hotel, and garment industries.

    Like the majority of Ecuadorians in Chicago, my half-Ecuadorian-half-Mexican family lived on the Northwest side – in Logan Square, Albany Park, Uptown, Lakeview, Irving Park, Belmont Cragin, Edgewater, and West Ridge – which, not surprisingly, is where all of the Ecuadorian restaurants in Chicago can be found.

    One thing no one will tell you about Ecuadorians is that though they are intelligent, generous, and kind, they are also incredibly flighty! They are internationally-known for their tardiness, and in fact, Ecuador tried a campaign to eradicate "unpunctuality" but it flopped. And their government, well, let’s just say their new, University of Illinois-educated president Rafael Correa has now been around longer than many other presidents past.

    Just as a quick example, I tried to call the office of the Ecuadorian Consul General in Chicago to verify the stats I cite here and none of the four phone numbers listed on various search engines and Ecuador-centric web pages actually worked. Tsk-tsk.

    But we’re here, by golly, and in a few weeks I’ll be there.

    I’ve already researched the fine points of the bull-penis soup and roasted guinea pig dishes I’ll surely confront in the local restaurants (though I’ll stop in a McDonald’s to see if everyone there eats Big Macs like my cousins do when they visit here: in layers starting from the top down!).

    And I logged onto Tu Babel, the on-line regional Spanish dictionary to refresh myself on all the Ecuadorian-specific slang I grew up with in my grandmother’s house that I’ve since forgotten (I still get to hear "achachai!" every once in a while from my dad when he gets cold, but other words – like "canguil" for popcorn and "guagua" for child – will jar me into nostalgia).

    Mitad_del_mundo2_tSo, I’m pretty much all set; now all I need is for any of the 18,796 Chicago-dorians to tell me where to go (or where to stay away from) while I find the other half of myself at the center of the world.


     


    UPDATE: This came to me at 7:30am 6/11/09 from the White House Office of the Press Secretary:

    FOR IMMEDIATE RELEASE

    June 11, 2009

     

    Statement by the Press Secretary on the President’s call with President Rafael Correa of Ecuador

     

    The President spoke with President Correa yesterday to congratulate him on his recent reelection and to commend the people of Ecuador for their commitment to democracy.  The President stated his desire to deepen our bilateral relationship and to maintain an ongoing dialogue that can ensure a productive relationship based on mutual respect.  President Obama expressed his support for a vibrant democracy in Ecuador that includes a free and independent press as the means of promoting human prosperity, security and dignity, which are important goals for both of our countries and for the people of the Americas.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    June 03, 2009

    Sotomayor’s treatment in the media; on being talked about but not being allowed to talk

    "600 Words by Esther J. Cepeda"

    Tom Rosenstiel, the Director at the Project for Excellence in Journalism, puts out a report every week about what was covered in the news the preceding week. Yesterday when I cracked it opened, it came as no surprise that for May 25-31, 2009, "Sotomayor Spin Wars Dominate[d] the Narrative."

    His opening statement stood in awe of how big a story this was, "based on [the] velocity and ferocity of the new media ecosystem in 2009, one forged by the election, by the rise of social media and cable, and even more than ever defined by speed, political surrogates, diversity and argument."

    The report said Sotomayor’s nomination filled 24% of the newshole the week of May 25-31 and ethnicity played a central role in that coverage. "Fully 40% of stories about the nominee referenced her cultural background, meaning her Latina heritage accounted for at least 25% of those stories."

    And what was bugging me all week about that coverage? This was very much missing in Rosensteil’s analysis: most of the media ecosystem talking heads helping to fill that news hole were not as diverse as, perhaps, the people they’re covering.

    They were pro – like Neil Steinberg in the Chicago Sun-Times who agreed with me that the media should have focused on her qualifications more than with her backstory. And they were con, like the Chicago Tribune’s John Kass who followed the "reverse racist" storyline. And they were even black, like Clarence Thomas who gawked at the drama, and also female, like Kathleen Star Parker who said we should wait to see what the woman has to say for herself before declaring her guilty of a leftist Latino agenda.

    Hmmmm…let’s see who are we missing here?…I’ll give you a hint. Here’s what media columnist Richard "Journal-isms" Prince pointed out in his piece "Latino Commentators Scarce on Sotomayor" when referring to the number of Hispanic journalists who spoke about Sotomayor’s nomination on the Sunday morning political talk-shows:

    "There are no Latino journalists on that list.

    It's not just this Sunday. In an analysis of the four Sunday broadcast shows this year through April 12, Media Matters for America found that black Americans had been on the Sunday shows 40 times.

    "Media Matters also measured the number of Latino guests or panelists on 'Meet the Press,' 'This Week,' 'Face the Nation' and 'Fox News Sunday' this year for the same period," wrote David Bauder of the Associated Press, which commissioned the study.

    "The count?

    "Zero."

    Playing Devil’s advocate as I so often like doing, I contacted Kevin Olivas, the National Association of Hispanic Journalists’ Parity Project Director, and asked whether this even mattered, since a good reporter can report on anything.

    He responded in an email:

    "It is true that there are good journalists out there who do not happen to be Hispanic who have done a good job in covering the Latino community," Olivas said, "This may mirror Judge Sotomayor’s now infamous quote, but it is very difficult to relate the experiences of Latinos when you have not lived that experience yourself.

    If we were back in time and there was an opportunity to have a panel on the civil rights struggle for African Americans and the Rev. Martin Luther King, Jr. or Ralph Abernathy or Rosa Parks were available, but someone said, ‘Nah, let’s just go with a panel of people who are not African American to discuss this issue,’ how representative would that be?"

    Kevin makes an excellent point. I explained it this way to someone else who was having a hard time understanding where Latino journalists – rare as we are – are coming from regarding this slight.

    Look at it this way: You know how English-only speakers dislike it when Spanish-speakers chatter away within earshot? The natural human instinct is to imagine that the chatterers are talking about them but they can’t understand so therefore it makes them uncomfortable.

    Now imagine how Hispanics feel in a similar situation: here’s a national story about the first Latina Supreme Court Justice nominee and there are plenty of us who can objectively articulate the pros and cons of her merits – with the bonus of a culturally diverse viewpoint – but we’re not allowed to speak. We have to let non-Hispanic news and opinion journalists speak for us, even though we’re very much within ear shot and capable of answering for ourselves.

    "How is it possible that Latinos can be left out of the discussion among journalists regarding such a historic event as the nomination of the first Hispanic to the U.S. Supreme Court," Olivas said. "Are there no qualified Latino journalists who could take part in this discussion?"

    Of course, I’d have been more than happy to help Meet the Press’ David Gregory pronounce Sonia’s last name – it’s "Soto-‘my’-or" – but I guess I’ll just have to wait until next time.

    "Latinos are part of the American experience," Olivas commiserated, "Leaving out our voices means telling an incomplete story."



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 31, 2009

    Living in Label Land: Are you Hispanic or Latino?

    "600 Words by Esther J. Cepeda"

    Among the many issues that President Barack Obama dredged up in nominating the United States’ first Hispanic U.S. Supreme Court Judge was the dreaded "Hispanic" vs. "Latino" label debate.

    Sigh.

    The minute Sonia Sotomayor was announced as the nominee there was a mad scramble by some to label her an immigrant (she isn’t, her parents came to the U.S. from Puerto Rico which – surprise! – is part of the U.S.) and a mad scramble by others to debate whether, in fact, she would be the first given that the ancestors of Justice Benjamin Cardozo, who served on the U.S. Supreme Court from 1932-1938, may or may not have come from Portugal.

    And that alone was enough to inspire the Pew Hispanic Center to dissect the issue in a report they released late last week titled "Who’s Hispanic?"

    The answer:

    1) any member of an ethnic group that traces its roots to 20 Spanish-speaking nations from Latin America and Spain itself (but not Portugal or Portuguese-speaking Brazil)

    2) no one who says they aren’t

    3) anyone who says they are. Like me.


    I had no less than three emails by Wednesday morning asking me what I call myself. I’ve made many people grit their teeth by responding, "I’m an American, honey." Rarely does that go over well – curious how people tend to not accept that as an appropriate answer – so I stick to "Hispanic."

    "Latina" makes me grind my teeth – it sounds so militant to me. "What – my dry cleaning isn’t ready? It’s because I’m a Lat-ee-na, isn’t it?!" Eeewww.

    "Chicana" elicits revulsion – I can’t stand it (again, waaaay too militant) and it doesn’t apply to me, anyway – not only am I not from the Southwest, I’m only half-Mexican. (But maybe I can popularize "Ecuamexian?" Maybe "Mexuadorian?")

    Despite the fact that the Spanish language is gender-based – spoons are female, "cuchara" and plates are male, "plato" – I of the man-brain prefer to stick to the gender-neutral descriptor "Hispanic."

    Hooray! I’m not in the, ahem, minority on this one…according to the Pew report:

    "The labels are not universally embraced by the community that has been labeled. A 2006 survey by the Pew Hispanic Center found that 48% of Latino adults generally describe themselves by their country of origin first; 26% generally use the terms Latino or Hispanic first; and 24% generally call themselves American on first reference.

    As for a preference between ‘Hispanic’ and ‘Latino’, a 2008 Center survey found that 36% of respondents prefer the term ‘Hispanic,’ 21% prefer the term ‘Latino’ and the rest have no preference."

    An unpublished Notre Dame Institute for Latino Studies study that was referenced in the Chicago Community Trust’s Latino Landscape 2008 (see my column "A statistical portrait of Chi-Town Hispanics") says that in Chicago in 2003:

    "those who preferred the term ‘Hispanic’ were more likely to be college-educated, somewhat older (36-60 years old), very interested in politics, and members of nontraditional religions. Those who prefer ‘Latino’ are generally younger."

    You may roll one way, or the other – it’s all good. I know it’s not a very ethnic thing to say but call me whatever you want, just don’t call me late for supper.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 12, 2009

    Why “English-only” laws look so good

    "600 Words by Esther J. Cepeda"

    People, bear with me here, I’m only a few days removed from having completed a frustrating and maddening master’s level class in effective teaching strategies to help English language learners pick up our baffling but beloved language, and a report that was just released has me climbing the walls.

    But more about that in a moment, let me vent some more:

    It was the kind of class where the teacher framed everything in terms of "cultural respect" and where all the students felt it was imperative to teach kids in their native language and that to insist otherwise was to buy into the evil construct of the "white man" trying to keep poor Latinos "down."

    Much like my experience being an actual teacher in a classroom of non-native English-language speakers, where I was castigated as the lone weirdo who insisted on talking to and teaching her students in English, I was the freakish anomaly in this class.

    I was the nutcase in the back of the room advocating for the hundreds of thousands of non-Spanish speaking students in school districts across the country, insisting that segregating students into Spanish-speaking sheltered classes was a recipe for a permanent underclass.

    Every week we discussed interesting language acquisition stories in the media and I almost wish I could have one more Saturday to beg the others to understand the perils of "bilingual classes" taught exclusively in Spanish and how damaging it can be to those who need to learn flawless English in order to thrive in this country (this was my idea of "fun" if you can conceive it!).

    My pleas surely would have fallen on deaf ears – after all, who is more committed to the status quo than "bilingual teachers" whose main claim to fame and employment is the ability to teach solely in Spanish? – but check this out: a report from the National Center for Education Statistics on Basic Reading Skills and the Literacy of America’s Least Literate Adults.

    You can go directly to the PDF here, but let me just give you a taste of the horrifying statistics, gleaned from the 2003 National Adult Literacy Survey which was designed to measure functional literacy and administered to more than 19,000 adults (ages 16 and older) in households and prisons:

    · Basic reading scores were highest for White adults and lowest for Hispanic adults

    · Among adults with Below Basic prose literacy scores, 39 percent of those who spoke only English before starting school read fewer than 60 words correctly per minute (i.e., at the lowest Basic Reading Score level), compared with 72 percent of adults with a Spanish language background

    · 30 million adults have Below Basic prose literacy; of those, 7 million are Hispanic

    · Among adults who spoke a language other than English before starting school, BRS scores were lowest for adults who learned English at a later age. The average score was lowest for adults who learned to speak English after they turned 21 and highest for adults who learned English at age 10 or younger

    · The BRS score of adults who learned to speak English after age 20 was 35 points lower than the BRS score of adults who learned to speak English at age 10 or younger.

    I’ll cut the numbers off right there, though you should plow into this report if you’re interested in knowing at just how much of a disadvantage some people in this country are.

    But the point I’m trying to make is illustrated by those last two bulleted items – and you didn’t need a fancy report to tell you this – it is absolutely crystal clear beyond any doubt that the key to Hispanic and Latino success in the United States is fluency in the English language.

    It doesn’t require giving up culture, giving up a native language, or giving up speaking a native language in the home – it very simply requires a country single-mindedly dedicated to making learning English the number one objective for public school students. By hook or by crook.

    Some people reflexively rail at the very thought of "English-only" legislation; there is currently a bill called the "English Language Empowerment Act" being bandied about in New York state. Pro-Spanish-language education advocates are already complaining that such a move would make it mandatory to teach children in – gasp!!!! – English.

    But the unacceptable alternative is hoards of students who get dumped into public school "bilingual ed" classes and, after years of sheltered Spanish immersion classes, walk out of high school still not fluent in English (read more about my experiences as a bilingual ed teacher here).

    And that alternative is a denial of the American Dream. It is, in fact, an American tragedy – and not just for them, but for us all.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    May 05, 2009

    To boldy go where few Hispanics have gone before – to watch a Star Trek movie!

    "600 Words by Esther J. Cepeda"

    There I was, sitting inside my favorite Mexifood joint, Tacos El Norte, last Saturday enjoying my steak torta, watching the Phillies/Mets game on Fox en Espanol when I heard the play-by-play guy say something surprising, in Spanish:

    "Don’t forget, opening this Friday – Star Trek like you’ve never seen it before!" My immediate reaction was: but I’ve never seen it before – at all.

    Startrekposter Thinking it was some freakish anomaly, I went back to my torta when I heard it again – this time with a logo, indicating to me that it was a planned thing. The announcer said, in Spanish, "This isn’t your father’s Star Trek!" Uh, yeah, I know, because my dad never watched it!

    My lunch companion, a gentleman as pasty-white and as "Trekkie" as a man who could actually score lunch with a woman could be was perplexed by my reaction. "Why’s that so weird?" he asked innocently.

    "Latinos don’t watch Star Trek!" I gasped. Then I did two things:

    1) I ranted, for a full three minutes (he timed me – this happens quite often and he’s keeping track as a sort of science experiment) about marketers who decide to spend money on advertising to Spanish-speaking audiences but don’t bother to create culturally-relevant messages to maximize their ad buy.

    Sure, Star Trek went viral before "going viral" meant "global internet sensation" but the vast majority of Latin American immigrants to this country are from Mexico and, based on my own life experiences, Mexicans weren’t exactly saying "lo estoy dando todo lo que tengo capitan" – "I’m givin’ ‘er all she’s got captain" – in times of duress.

    And here in the U.S., well, let’s just say William Shatner is no Don Francisco!

    Star Trek was never on in my house and when it was I never got interested. I’ve written before about how in my honors science class our final project was based on the "prime directive" and I was clueless, and ultimately got a bad grade. (Read more on William Shatner as Jesus here)

    2) I sent out a Tweet calling for Latino Star Trek Fans and I got a few interesting remarks:

    Luis said: "Beam me up - esse!" Alexander said: "Esther Live long and prosper. There is no bigger fan than me. " Gerardo chimed in with: ""To boldly go where no man has gone before. That was my motto in high school too. HA!" And Gabriel added: "I'm a Mexican Star Trek fan!"

    I did speak to two people, though who had something more to add. Victor Soto, a 29-year-old freelance TV producer whose parents emigrated here from Mexico before he was born told me, "Yeah, I obviously didn’t watch it with my dad – he probably didn’t even really know it existed so he’s definitely not a fan."

    Victor, however, is a different story, "I’m a guy, y’know, I think it’s a cool show, I like the gadgets. I grew up watching ‘Next Generation’ with Patrick Stewart and all them. I’m definitely going to go see the new one."

    I also had an interesting back-and-forth with labor-rights activist Jorge Mujica, the mastermind of the March 15 Movement and immigration reform rallies in Chicago. He said he’s definitely going if he can score some tickets and shared this about his deep love for Star Trek:

    "Lemme put it this way: they had a black woman, an Asian, a Russian and an [assload] of "aliens" – now, that's diversity! The miniskirts played a role, also," Mujica said. He then brought up a great question: "Let's see if they have Latinos now."

    ZoesST You’re in luck Jorge! The miniskirted hottie this time around is indeed a Latina – Zoe Saldana, a Jersey girl from the Dominican Republic. The stars aligned!

    Then Jorge said one more thing that made me really re-think the impact Star Trek has had on past and will on future generations:

    "No, I don’t think my dad saw "Viaje a las Estrelas" ever in his life. I watched it at my cousin's because we didn’t have a TV and I always loved it," Mujica said.

    "After being Tarzan and Robin Hood, I became Spock, I guess it always helped me imagine there had to be a better future than our present."



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    April 23, 2009

    R.I.P “Digital divide” – Latinos are all over Internet

    “600 Words by Esther J. Cepeda”

    Laptop This rant is dedicated to all the people out there who are innocently laboring under the misperception that the vast majority of Hispanics in the United States are living in such crushing poverty that they are not able to access information on the Internet. 

    These people – distinguished academics, misguided do-gooders, and everyday Joes alike– go around with a picture in their mind of what a Hispanic person is and it involves challenges in language, lack of education, and low access to resources. Sadly, this is true in many cases. However, it is not when it comes to access to the internet.

    And to the concerned parties, Nice Esther says: stop fretting about our electronic habits, we’re OK. To others who aren’t as benevolent toward the U.S.’s exploding Latino community and prefer to think of us all as illiterate immigrants, Mean Esther says: Take your “digital divide” and shove it up your assumptions.

    Let me ply you with statistics:

    • In a recent report called The Power of the Hispanic Consumer On-line, Scarborough Research says that the majority (54%) of Hispanics are now online.

    • In fact, Internet access among Hispanics has been increasing at a faster rate than it has among total adults in the U.S - growing 13% (on a relative basis) since 2004 - from 48% in 2004 to its current penetration of 54%.  By contrast, Internet access by all consumers nationally grew 8% during the same time period. (In 2004, 64% of all consumers accessed the Internet, and this increased to 69% in 2008.)

    Of course, it’s not abuelita - 18-34 year-old Hispanics are more likely to access the Internet than Hispanics overall, and their rate of Internet access is growing at a faster pace than that of the total Hispanic population. Scarborough says:

    “Younger consumers are more likely to download content online. Forty-nine percent of 18-34 year-old adult Internet Users downloaded digital content in the past month, compared to 35% of the total online population. Similarly, it is no surprise that when you examine this younger demographic of Hispanics, the percentage is even higher. 51% of 18-34 year-old Hispanics downloaded digital content during the past 30 days.”

    And no, it’s not some tired dial-up connection made from a pre-historic machine in someone’s basement. This same report says, “Hispanics have been taking advantage of the expansion of broadband, and their rate of adoption has mirrored that of the total U.S. population. Currently, 68% of Hispanic Internet Users have a broadband connection in their household. This grew from 13% in 2002 – an increase of more than fivefold.”

    In late March, Chicago-based research firm Mintel released results from a survey showing :

    • Hispanics are more likely to have profiles on social networking sites than non-Hispanics: 48% of them have one versus 43% of black Americans and 31% of whites.

    • Web-surfing Hispanics ages 18-34 visit social networking sites 3.6 times a week on average, versus just 1.3 times per week for over-35s.

    • More than a third of all Internet-using Hispanics were age 24 or younger in 2006.

    • Other findings from the survey suggest that Hispanics adopt new media technology more quickly than non-Hispanics, spend more time listening to Internet radio and downloading music than non-Hispanics and devote more time weekly to Internet browsing than non-Hispanics.

    • The firm says Hispanics spend more time using electronic readers like Amazon's Kindle; playing multiplayer games online (although not single-player); and blogging or commenting online than other groups.

    Then just last week, comScore, Inc., a leading Internet-usage research firm released numbers showing that:

    • During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, an increase of 6 percent from the previous year.

    Alright, say it all together with me now: “There is no ‘Digital Divide’ when it comes to Hispanics.” We know how to boot up, log on, and surf the web – in two languages!

    And never mind the computer part of it, Hispanics – much like people who live in poverty and affluence all over the world – access their internet information via that little marvel we call the cellular phone.

    Here’s what the Scarborough paper had to say on that topic: “Hispanics are avid cellular phone users. They are more likely than the typical adult to have a cell phone, and they are in the top spending brackets for cellular usage. Hispanics have been at the forefront of using the expanded functionality and technology in cellular devices, such as picture taking, text messaging and downloading ring tones or games. They are also more likely to use cell phones for tasks such as email or utilizing other Internet features.”

    "As technology prices drop and the number of bilingual Hispanics in the U.S. grows, we see more Hispanic adults relying on the Internet for day-to-day communication and learning," comments Leylha Ahuile, multicultural expert at Mintel. "U.S. Hispanics who get online via their cell phones provide a great opportunity for marketers who want to reach them in a personal, direct way."

    But I’m not here to tell you everything is perfect and, no need to look after the members of Latino communities who don’t yet have access to decent internet or even a computer, thank-you-very-much. Far from it!

    There are still many, many great challenges for Latinos of varied socio-economic backgrounds and educational levels who, in all honestly, wouldn’t know a Mac from a PC if the Mac grew teeth and bit them. But that’s where I circle back to the greatest opportunity for growth in communicating with Latinos of all stripes and types: the cell phone.

     What you’ll see, though, is that the cell phone will revolutionize Hispanics’ access to information on the web, making for infinite more connections to vital information that will bring access to social services, higher education, and political empowerment. Sort of like what Novelas Educativas, a Burbank, California-based digital entertainment company has done on YouTube, and in cell-friendly social platforms for the National Council on La Raza and for “Amigos de Obama” during last year’s elections.

    "Today kids are all about cell phones just like we were about Air Jordans back in the day – popular and everywhere,” Miguel Orozco, Co-Founder, Novelas Educativas told me when we met a few weeks back. “And now that the digital gap is closing, the real issue we should be concerned about is the information gap.  We should all be asking, 'How do we leverage access into knowledge.'"

    Ahhh, yes, how DO we leverage access into knowledge? Well, I don’t have any easy answer for that one, but whatever the answer turns out to be, that lever will probably be translated to at-risk families via a broadband or cellular connection – and most likely into the palms of their hands.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    April 21, 2009

    Tempest in a taco shell – the Mexi-centric fast food blues

    "600 Words by Esther J. Cepeda"

    If you know me at all, you know I like to eat. A lot. My runs to the Taco Bell border are legendary – don’t get me started on the cinnamon twists, we’ll be here all night.

    And so in that vein, I bring you some fast foodie news, one involving a pathetic and cowardly caving to political correctness and another violating the sanctity of two all-beef patties!

    Exhibit A:

    Burger King’s pathetic caving to lunatic political correctness.

    Texicanwhopper Here’s the recap; so, according to The Nation’s Restaurant News, a restaurant industry trade paper, Burger King sells a thing called "the Texican Whopper" in Europe. It’s a flame-grilled patty topped with chile-con-carne, spicy jalapenos, onion, crispy lettuce and Cajun mayonnaise on a sesame seed bun, but that wasn’t the controversial part.

    BK created an ad campaign featuring – gasp!!! – a tall "American cowboy" next to a midget (oops, I meant to say "little person") lucha libre wrestler with a Mexican flag cape.

    Long-story-short (if you’ll pardon the pun – I just couldn’t resist!) Mexican ambassador to Spain Jorge Zermeno – who clearly hasn’t been to ANY lucha libre matches because he’d see all manner of tall and tiny luchadores wearing Mexican flag underwear, capes, masks, etc. – complained about the ads denigrating Mexico’s national image and improperly using Mexico’s national flag.

    O.K., so I guess no more girlies wearing Mexican flag thong bikinis at Cinco De Mayo celebrations, huh? Darn.

    But, I’m not going to complain about Jorge "I’ve got a stick up my butt" Zermeno, it’s his job to defend his mother country’s honor, ahem, abroad.

    Nope, I reserve my disgust for Burger King – they’re cowards to bow to the pressure of a humorless bureaucrat. Their PR flacks released a statement Tuesday that said the commercials "were not intended to offend anyone." Duh.

    It further stated: "Burger King Corp. values and respects all of its guests as well as the countries and communities we serve…With regard to the Texican Whopper advertisement shown in Spain and the United Kingdom, it was our intention to promote a product whose culinary origin lies in both the American and Mexican cultures, and was meant to appeal to those who enjoy the flavors and ingredients that each country offers."

    Apparently Burger King will, from now on, appeal only to those who cannot bear to laugh at Mexican midgets who dress up in their country’s flags to make money off people who come out to laugh at them.

    What’s this world coming to?

     Exhibit B: Darn that Jim Skinner, what the heck is he doing to my Big Mac’s honor? Doesn’t he know wrapping it in a flour tortilla is going to make the racists hate Mexicans even more?!?!?!

    BigmacsnackwrapO.K., so it’s not quite that serious. But, if you hadn’t heard, according to Advertising Age magazine, our pals at Oakbrook-based McDonald’s are testing the "Snack Wrap Mac," a half –beef-patty, with lettuce, cheese, pickles, onions that’s smothered in "special sauce" and wrapped in a flour tortilla. For a buck-forty-nine.

    Huh?

    Why would they do this? And, more importantly, why can’t I get one?

    Of the 400 of the chain's 14,000 locations who get to take the new snack for a spin, our neighbors in Wisconsin, and those crazy Texas Hustonians get to feast their tastebuds on the Big tortilla-clad Mac but Chicago doesn’t get to take a taste test – that’s just plain loco.

    Note to Jim Skinner: like the geniuses who combined peanut butter and chocolate, you might just have created my newest taste treat sensation by mixing my Taco Bell needs with my Mac daddy love…so let me at it, already.

    Perhaps a trip to the Oak Brook McLaboratory for a quickie taste?

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    April 19, 2009

    Behind the scenes of Obama’s April 17 2009 trip to Latin America

    “600 Words by Esther J. Cepeda”

    Don’t get me wrong, I didn’t go with his Obamaness to Trinidad and Tobago but I am privileged enough to get readouts of press briefings and press releases delivered straight from the White House to my inbox, so I’ve had the opportunity to experience this trip to Latin America from a different perspective than most.

    It’s been a whirlwind important trip and, as some media outlets have opined, probably the only time Latin America will get this much attention for some time, since there are so many pressing domestic issue for Obama to contend with.

    I published the full transcript of the Joint Press Conference: President Obama and Mexican President Felipe Calderon on April 16 2009 because I knew it wouldn’t get covered extensively in Chicago even though there are a breath-taking 1,357,353 Mexican – or Mexican-descended people, like me – in the Chicago metro area (and those were just 2006 numbers!).

    But there are tons of Cubans here too – 18,875, to be specific (the fourth largest Latin American group in Chicago) – not to mention another 346,615 people from all the countries that gathered at Port of Spain in Trinidad and Tobago this weekend to be awed by the newest President of the United States.

    Of course, all of the usual suspects came out including Evo Morales of Bolivia, Lula or Brazil, Hugo Chavez of Venezuela, the University of Illinois at Urbana-Champaign-educated prez of Ecuador (my father’s mother country) Rafael Correa, and Daniel Ortega of Nicaragua.

    But some of the juiciest bits that happened this weekend were comments made by White House representatives – and Obama himself – during pressers in response to questions from pool reporters. Here are a few:

    Friday April 17 Obama said this during the opening ceremony of the Summit of the Americas:

    "To move forward, we cannot let ourselves be prisoners of past disagreements.  I am very grateful that President Ortega -- (applause) -- I'm grateful that President Ortega did not blame me for things that happened when I was three months old.  (Laughter.)  Too often, an opportunity to build a fresh partnership of the Americas has been undermined by stale debates.  And we've heard all these arguments before, these debates that would have us make a false choice between rigid, state-run economies or unbridled and unregulated capitalism; between blame for right-wing paramilitaries or left-wing insurgents; between sticking to inflexible policies with regard to Cuba or denying the full human rights that are owed to the Cuban people."

    Later Friday night, an unnamed Senior Administration official relayed this:

    "And during that time, the President -- as I say, President Obama, walked across the room and introduced himself to President Chavez, and President Chavez said a couple of things. Consistent with the policy I took some heat from Scott for yesterday, I will not read out what President Chavez had to say. But it was very, very short. The President shook his hand, smiled, and then went back to his position in the line.

    While in his position in the line he also had an opportunity to greet President Bachelet of Chile. The President has developed a very good relationship with her over the course of the last several months, and the President was eager to meet her and was glad he had the opportunity to do so. He had a long conversation with President Lula, who, as you all know, he's also developed a very good working relationship with. And while they were all chatting, President Ortega of Nicaragua came in and introduced himself to the President. And I think President Obama said in Spanish, it was his "gusto" to meet him, as well.

    Q Said what?

    SENIOR ADMINISTRATION OFFICIAL: It was his "gusto."

    Q His pleasure.

    Q Ortega walked over to him?

    SENIOR ADMINISTRATION OFFICIAL: Ortega walked into the room, in the back of the room, and since the President was at the end -- back of the line, he basically had to walk past President Obama, and stopped and introduced himself.

    Q They shook hands?

    SENIOR ADMINISTRATION OFFICIAL: They did.

    From the Saturday April 18 background briefing before the UNASUR countries meeting:

    ON CHAVEZ:

    Q    A follow-up on that-  Can you say what message you took from Chavez giving a book about the exploitation of South America to President Obama?

    SENIOR ADMINISTRATION OFFICIAL:  My personal view is, you know, it's a way for Chavez to get press questions and his picture taken again. I don't think, you know, I can really comment on what other individual leaders are trying to do. I think all of the leaders here from South America think that they are leaders of South America.


    Q    No, I understand that, but the platform -- he appears to be getting a -- doing everything he can to insert himself.

     SENIOR ADMINISTRATION OFFICIAL:  Well, this is the nature of the person and anybody who's been at international conferences with Chavez knows that if there's a camera around, he's going to find a way to get in it.

     Q  Yes, just a follow-up.  In Mr. Chavez's brief comments, were they anti-U.S. in nature?  And do you have any sense of whether his warmness, I guess you could say, over the last couple days is an indication of a new attitude from him towards the U.S.?

     SENIOR ADMINISTRATION OFFICIAL:  Look, I wouldn't want to characterize Chavez's emotions.  He was critical of past U.S. policy.  He was -- his comments about President Obama were -- expressed the hope that things have changed.  He was civil in his remarks; he was critical of the past, however.

     Q    Follow-up on the question that she just asked, do you foresee in the near future or there has been any substance to this closeness between -- or new approach, let's put it that way, between Hugo Chavez and President Obama about exchanging again ambassadors?  As you know, Chavez kicked out the U.S. ambassador last year, and the U.S. did the same.  Do you think that, since there's a new chapter here, that the relationship between Venezuela and the United States could normalize with ambassadors?

    SENIOR ADMINISTRATION OFFICIAL:  That question did not -- that issue of exchanging ambassadors did not come up.  I think in a more general sense, given what the President is saying about dialogue with these countries, dialogue has obviously helped when ambassadors are in place.  And that might -- that is something that's pretty obvious, it seems to me.  But the kicking out of ambassadors is something that the Venezuelans did in solidarity with the Bolivians, actually.  And it seems to me that it's -- the ball is in their court to try to fix that issue if we're going to have real dialogue.

    SENIOR ADMINISTRATION OFFICIAL:  I'm sorry, what?

    Q    Is it the President's intention to actually read the book that was offered by Mr. Chavez?  And I have another one on Cuba.

    SENIOR ADMINISTRATION OFFICIAL:  The President is a very well-read man; I don’t know what his reading list is, though.

    ON CUBA:

    Q    When you say -- when you say the President wants dialogue, do you think the President might go to Cuba soon to speak with the Cubans?

    SENIOR ADMINISTRATION OFFICIAL:  No.  There was absolutely no discussion of that.

    Q    Did the discussion get past kind of microphone rhetoric -- did anybody bring an actual message from Cuba?

    SENIOR ADMINISTRATION OFFICIAL:  No.

    Q    And on Cuba, the President has said for some time that Cuba has to take concrete steps for the U.S. to engage more with Cuba.  Does that position still stand, that Cuba has to take those additional steps or concrete steps?

    SENIOR ADMINISTRATION OFFICIAL:  Look, I think what we are is at a beginning, an initiation of a new process.  The President has been clear that our goals are to see a democratic Cuba.  He's also been clear that there are many issues that we have that we could discuss with Cuba -- human rights being one of them -- but there are other issues that relate to just the nature of a relationship between two countries in the same hemisphere.  Migration, for instance, is a big issue that I don=t believe we've had recent talks with Cuba about.

    So, no, there's no concrete benchmarks that have been laid out.  What we're talking about is a process here.

    Q    The President has been asking for help to -- the other countries to participate in this process towards Cuba.  I would like to know what kind of help can they offer.  Do you expect, for example, Brazil to be a mediator, a facilitator, or what kind of support?

    SENIOR ADMINISTRATION OFFICIAL:  There is no request on the table by the President for any other country to be a mediator.

    Q    But when he speaks about helping, well, what does he mean?

    SENIOR ADMINISTRATION OFFICIAL:  Well, I think when he speaks about helping is the concern that we have that we live in a hemisphere of democracies, and for many of the countries, including many of the countries at the table this morning -- although he did not say it this way, I'm not putting words in the President's mouth -- they've lived through periods of dictatorship themselves and have a real understanding of what it means not to have a free press and open discussion and political parties and what have you.  And that experience, perhaps, should in some way be reflected in how they deal with another dictatorship.


    This from the Sunday April 19, 2009 background briefing after Obama’s meeting with President Preval of Haiti and President Bachelet of Chile:

    Q    A question about something that happened yesterday.  Evo Morales charged that Americans were behind the assassination plot against him and that he would only restore diplomatic relations with the U.S. when the President publicly repudiated that attempt.  Do you guys have a comment on that?

     SENIOR ADMINISTRATION OFFICIAL:  I'm not aware of the comment that you attribute to President Morales.  I can try to get smart on that.  I can tell you that I think it's President Obama's view that we do not engage in activities of the sort that are alleged in what you just read to me.  But I'll try to get -- I'll take a look at what the assertion is.

    Q    I had one other question, I guess for any of you gentlemen, big picture.  Can you talk about how many of the leaders -- if you don’t have a specific number, at least an idea -- how many of the leaders that President Obama has actually got to meet and maybe chat with?  And how would you characterize their reaction to President Obama in meeting him for the first time?

    SENIOR ADMINISTRATION OFFICIAL:  You know, I couldn't put an exact number on it, Ben.  I can say that the President has gone out of his way to introduce himself to a lot of the members -- a lot of the Presidents, heads of state here.  I mean, you saw that in action the other night.  But in terms of an exact number, I'm not able to do it.

    I can tell you that the general atmosphere in the meetings, in the working sessions and in the -- working sessions of the entire summit and the side meetings and multilateral meetings, and then in the conversations the President has had, the pull-asides and so forth -- generally have been remarkable for both their candor and their collaborative demeanor and collaborative outlook.

    So I'll leave it to you to determine how that compares to past summits.  They have all indicated that this strikes them as a new tone.

    Q    So there's a lot to be said for the exchanging of pleasantries?

    SENIOR ADMINISTRATION OFFICIAL:  Well, I think there's a lot to be said to getting the heads of government and heads of state of 34 countries together.  They all represent a lot of people who are suffering at the moment a particularly difficult situation as it relates to the economy.  And I think -- at least I can say for President Obama, as he has said to you all many times, he gets up every day trying to figure out what he can do to help those people, to create jobs.  And I think this weekend was a good opportunity to press on his colleagues on the same topics.

    Q    One last -- you said "remarkable" for their candor.  Why is it remarkable?  I mean, I guess what I'm wondering is wouldn't it be expected that a new U.S. President would be greeted that way, would have that kind of candor?  Or is it the history of this region maybe that makes that remarkable?

    SENIOR ADMINISTRATION OFFICIAL:  Ben, I actually confess to be saying that it's remarkable because this is the first summit that I've been to with the President.  (Laughter.)

    Q    Glad I asked.  (Laughter.)

    SENIOR ADMINISTRATION OFFICIAL:  You know, as I said, I leave it to you guys to put this -- you all have been to these before.  I leave it to you all to put this in the context of the other summits.  I did note that it was relatively cooperative.  We elucidated for you last night some of the disagreements, and there's going to be disagreements, and disagreements on some very important issues.  But it doesn’t mean that you can't disagree without being disagreeable.

    Q    Would you describe the summit in general as it comes to a close now as a success for the United States?

    SENIOR ADMINISTRATION OFFICIAL:  You know, I would, Jeff.  And I think that we had a lot of reporting in the run-up about how there would be this big clash.  We didn't see that.  Saw a lot of run-up about how there will be a lot of fighting over Cuba.  We didn't see that.  Because frankly I think the President set a tone in making clear that there are certain things that all the people represented here today hold in common, and it's the one thing -- it's one of the things that Cuba doesn’t have, namely, democracy, freedom of the press, freedom of association.

    And so some of the worries that people set up didn't materialize.  I think that's because the President came down with a very senior team -- not necessarily represented in this room.  (Laughter.)  He came down with a very robust agenda on issues that are of intense mutual interest:  security, narcotics trafficking and energy and climate.  So I think the President wanted to -- as he made clear in his opening statement -- look forward, not look back, not get dragged into these stale debates of the past that marked for him and for many of us social studies projects in high school, but now these are actually people's lives that are in the balance.  And I think they had a very workmanlike, work-person-like summit.

    Q    Speaking of Cuba, was there any discussion today -- can you tell us if there was any discussion today in the SICA meeting?

    SENIOR ADMINISTRATION OFFICIAL:  The word was never uttered in the room.

    Q    Which word?

    SENIOR ADMINISTRATION OFFICIAL:  Cuba.  It didn't come up in the SICA meeting at all.

    Q    Okay.  The other question I have is, any readout of -- anything more than what the State Department put out last night about the Venezuela return -- and U.S. returning ambassadors to their respective posts?

    SENIOR ADMINISTRATION OFFICIAL:  No.

    Q    You mentioned that immigration was brought up.  I was curious if you could expand on that a little bit -- what sort of issues specifically to do with immigration?  What were they asking of the President?

    SENIOR ADMINISTRATION OFFICIAL:  Certainly.  The issue of immigration is one that is important to the President.  He has spoken on a number of occasions of his commitment to moving the debate forward on comprehensive immigration reform, first and foremost, to ensure that we have an immigration system that has a secure border, respects the laws of the United States and also respects our tradition as a nation of immigrants.

    Obviously our immigration policy has a significant impact, particularly on the countries of Central America.  The conversation was focused on -- and again, we don't read out what other Presidents said -- but they discussed as a general matter their interest that they follow this issue very closely, that it has significant implications for their own economies, in the form of remittances and other economic contacts between the United States and Central America.

    It's an issue of central importance to these Presidents and they had a good conversation, where the President was able to lay out what he has laid out on a number of occasions in public about the work that he is doing to ensure that we have a 21st century immigration system in the United States.

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    April 17, 2009

    Full transcript of Joint Press Conference: President Obama and Mexican President Felipe Calderon April 16 2009

    THE WHITE HOUSE
    Office of the Press Secretary

    (Mexico City, Mexico)

    FOR IMMEDIATE RELEASE
    April 16, 2009

    JOINT PRESS CONFERENCE WITH PRESIDENT BARACK OBAMA

    AND PRESIDENT FELIPE CALDERÓN OF MEXICO

    Los Pinos

    Mexico City, Mexico


    4:29 P.M. CDT

    PRESIDENT CALDERÓN: (As translated.) Ladies and gentlemen of the press, of the media, I would like to give the warmest welcome to Mexico to President Barack Obama, and to the delegation accompanying him. This is an historic event that will inaugurate a new era, a new relationship between our two countries.


    Today in the meetings that we have held we have confirmed the determination of both governments to consolidate the very, very close contacts and links that join and bring together Mexico and the United States. We have new projects in important affairs such as security, migration, competitiveness, and global affairs.


    As never before we have decided that the fight against multinational organized crime must be based on cooperation, shared responsibility, and in trust, a mutual trust.


    Both governments recognize that the Merida Initiative is a very good starting point in order to strengthen cooperation in security. But we want to go beyond, we want to go further in order to liberate, to free our societies from the criminal activities that affect the lives of millions of people.


    We have also agreed to expedite the times so that we can have available the resources for this Merida Initiative, and we have also decided to launch other activities that are in the hands of our governments. For example, we can adopt new measures for preventing illicit flows at the border, particularly the flow of weapons and of cash. We will also be strengthening our cooperation in information and intelligence in order to more efficiently fight against money laundering.


    On the other hand, we have also agreed that both governments should produce propositions -- proposals for our cooperation so that we can eventually have reform in the United States with full respect to the sovereign decisions of both congresses -- of both nations, that is. Our governments will work in this sense to make migration an orderly, respectful process of human rights, a process in which human rights will be respected.


    In energy and climate change, we have agreed to work together in order to guarantee a legal framework of certainty, transparency for the future; better use of cross-border resources such as gas and energy. And I have given to President Obama concrete proposals on climate change. One of them has to do with the integration of a bilateral market of carbon emissions, which coincides a lot with proposals that he has made to the U.S. audience, and other cooperation, ways of cooperation in climate change, such as something that Mexico has proposed, called the Green Fund.


    We have also said that in addition to discussing our goals for carbon emissions that are linked in the fight against climate change globally, we must also act very soon in the design of new instruments, of new tools in order to fight against climate change. That is really the central proposal of the Green Fund.


    And in a gesture of recognition, of acknowledgment on this topic, we know that President Obama and his government have made considerable efforts to provide new arguments to the discussion of this topic. We would also like to thank -- to welcome the possibility that Mexico might be the seat of the 16th U.N. conference on climate change that will be taking place in 2010.


    We have recognized and acknowledged, ladies and gentlemen, that Mexico and the United States do not have to compete among themselves, but rather they must be able to take advantage of the complementary nature of their economies in order to compete as partners with regard to other parts of the world. We have the chance to make our region more competitive and to have greater, more agile production.


    And we will be working in three areas. First, in the strengthening of the border infrastructure, I have also given to President Obama a proposal to facilitate the economic flows between both countries to improve the quality of life of the residents in the border areas, and to foster the development of our two nations through very specific projects on infrastructure at the Mexican-U.S. border.


    Secondly, we believe it is essential to increase our cooperation and customs so that we can have a more efficient trade. And thirdly, we have also proposed to improve our cooperation in regulatory matters regarding tariff or non-tariff issues that very often make difficult our trade between two countries.


    We have agreed with President Obama that we seek agreements to truly improve the economic situation not only of the United States but of the entire region and the world. We have stated our cooperation to strengthen the democracy of the market and of regional security.


    In relation to President Obama's recent security to lift the restrictions for people from the U.S. to travel to Cuba and to be able to send remittances, Mexico acknowledges that this is a very constructive, positive step for the hemispheric relations, particularly for the region.


    And finally, my friends, ladies and gentlemen, I want to tell you that I am absolutely convinced that President Obama's visit is just an initial step, the beginning of a relationship between two countries that are friends, neighbors, and must also be partners and allies.


    Thank you so much. Thank you so much, President Obama, for your visit. The President Barack Obama now has the floor.


    PRESIDENT OBAMA: I want to begin by thanking the people of Mexico for their gracious welcome. And I want to thank President Calderón for the hospitality he has shown as a host.


    You know, this is my first trip to Mexico as President, and I see this visit -- as I know President Calderón does -- as an opportunity to launch a new era of cooperation and partnership between our two nations, an era built on an even firmer foundation of mutual responsibility and mutual respect and mutual interest. We had a productive and wide-ranging conversation and I think we have taken some very important steps down that path.


    It's difficult to overstate the depth of the ties between our two nations or the extraordinary importance of our relationship. It's obviously a simple fact of geography that we share a border, and we've always been bound together because of that geography. But it's not just that shared border that links us together. It's not only geography, but it's also culture, it's also migration patterns that have taken place that have become so important.


    Our deep economic ties mean that whenever -- whatever steps that we're going to take moving forward have to be taken together. And that's why we worked hard, hand in hand at the G20 summit. And that's what we will continue to do at the Summit of the Americas and beyond, so that we can jumpstart job creation, promote free and fair trade, and develop a coordinated response to this economic crisis.


    We also discussed our shared interest in meeting an immigration challenge that has serious implications for both the United States and for Mexico. My country has been greatly enriched by migration from Mexico. Mexican Americans form a critical and enduring link between our nations. And I am committed to fixing our broken immigration system in a way that upholds our traditions as a nation of laws but also as a nation of immigrants. And I'm committed to working with President Calderón to promote the kind of bottom-up economic growth here in Mexico that will allow people to live out their dreams here, and as a consequence will relieve some of the pressures that we've seen along the borders.


    We also discussed what our nations can do to help bring a clean energy future to both countries. This is a priority for the United States. I know it's a priority for President Calderón. And I want to commend him for the work that he's already made in cutting greenhouse gas emissions, the commitment that he's made even though Mexico is not required to do so under the Kyoto Protocol. And together, we're establishing a new Bilateral Framework on Clean Energy and Climate Change that will focus on creating green jobs, promoting renewable energy, and enhancing energy efficiency. I look forward to strengthening our partnership in the upcoming Major Economies Forum on Energy and Climate and in next year's U.N. climate negotiations, which I hope will be held here in Mexico.


    Now, as essential as it is that we work together to overcome each of these common challenges, there's one particular area that requires our urgent and coordinated action, and that is the battle that's taking place with -- with respect to the drug cartels that are fueling kidnappings and sowing chaos in our communities and robbing so many of a future, both here in Mexico and in the United States.


    I have said this before; I will repeat it: I have the greatest admiration and courage for President Calderón and his entire cabinet, his rank-and-file police officers and soldiers as they take on these cartels. I commend Mexico for the successes that have already been achieved. But I will not pretend that this is Mexico's responsibility alone. A demand for these drugs in the United States is what is helping to keep these cartels in business. This war is being waged with guns purchased not here, but in the United States. More than 90 percent of the guns recovered in Mexico come from the United States, many from gun shops that line our shared border.


    So we have responsibilities, as well. We have to do our part. We have to crack down on drug use in our cities and towns. We have to stem the southbound flow of guns and cash. And we are absolutely committed to working in a partnership with Mexico to make sure that we are dealing with this scourge on both sides of the border.


    And that's why we're ramping up the number of law enforcement personnel on our border. That's why, for the first time, we are inspecting trains leaving our country, not just those entering it. That's why our Department of Homeland Security is making up to $59 million available to defend our common border from this threat to both of our countries.


    Now, as we discussed in our meeting, destroying and disrupting the cartels will require more than aggressive efforts from each of our nations. And that's why the United States is taking the following steps: We've begun to accelerate efforts to implement the Merida Initiative so we can provide Mexico with the military aircraft and inspection equipment they need when they need it.


    Yesterday, I designated three cartels as Significant Foreign Narcotics Drug Traffickers under U.S. law, clearing the way for our Treasury Department, working together with Mexico to freeze their assets and subject them to sanctions.


    My National Homeland Security Advisor, who is here, General Jim Jones, as well as my Homeland Security Secretary, Janet Napolitano, and my top advisor on homeland security and counterterrorism, John Brennan, are all meeting with their Mexican counterparts to develop new ways to cooperate and coordinate their efforts more effectively.


    In addition, as President Calderón and I discussed, I am urging the Senate in the United States to ratify an inter-American treaty known as CIFTA to curb small arms trafficking that is a source of so many of the weapons used in this drug war.


    Now, there are some of the common challenges that President Calderón and I discussed in our meeting and that we're going to be working on to overcome in the months and years ahead. It will not be easy, but I am confident that if we continue to act, as we have today, in a spirit of mutual responsibility and friendship, we will prevail on behalf of our common security and our common prosperity.


    So I think that this is building on previous meetings that we've had. In each interaction, the bond between our governments is growing stronger. I am confident that we're going to make tremendous progress in the future. Thank you.


    Q Thank you, Mr. President. Thank you, Mr. President, as well.


    President Obama, as a candidate for your office, you said that you wanted to see the assault ban weapon -- the ban on assault weapons reinstated. Your Attorney General has spoken in favor of this. Mexican officials have also spoken in favor of it. But we haven't heard you say that since you took office. Do you plan to keep your promise? And if not, how do you explain that to the American people?


    And, President Calderón -- I'm sorry, if I may -- would you like to see this ban reinstated? And have you raised that today with President Obama? Thank you.


    PRESIDENT OBAMA: Well, first of all, we did discuss this extensively in our meetings. I have not backed off at all from my belief that the gun -- the assault weapons ban made sense. And I continue to believe that we can respect and honor the Second Amendment rights in our Constitution, the rights of sportsmen and hunters and homeowners who want to keep their families safe to lawfully bear arms, while dealing with assault weapons that, as we now know, here in Mexico, are helping to fuel extraordinary violence -- violence in our own country, as well.


    Now, having said that, I think none of us are under any illusion that reinstating that ban would be easy. And so, what we've focused on is how we can improve our enforcement of existing laws, because even under current law, trafficking illegal firearms, sending them across a border, is illegal. That's something that we can stop.


    And so our focus is to work with Secretary Napolitano, Attorney General Holder, our entire Homeland Security team, ATF, border security, everybody who is involved in this, to coordinate with our counterparts in Mexico to significantly ramp up our enforcement of existing laws. And in fact, I've asked Eric Holder to do a complete review of how our enforcement operations are currently working and make sure that we're cutting down on the loopholes that are resulting in some of these drug trafficking problems.


    The last point I would make is that there are going to be some opportunities where I think we can build some strong consensus. I'll give you one example, and that is the issue of gun tracing. The tracing of bullets and ballistics and gun information that have been used in major crimes -- that's information that we are still not giving to law enforcement, as a consequence of provisions that have been blocked in the United States Congress, and those are the areas where I think that we can make some significant progress early.


    That doesn’t mean that we're steering away from the issue of the assault guns ban, but it does mean that we want to act with urgency, promptly, now. And I think we can make significant progress.


    PRESIDENT CALDERÓN: Thank you for your question. I want to say that, in effect, on this topic -- not only on this topic, but on many of the other thorny topics of relations between the U.S. and Mexico, we have had an open, frank, trusting conversation between President Obama and myself. We have spoken of assault weapons. He is well aware of our problems.


    And we have described it as it is from the moment that the prohibition on the sale of assault weapons a few years ago, we have seen an increase in the power of organized crime in Mexico. Only in my administration, in the two years and four months, we have been able to see -- or rather we have seized more than 16,000 assault weapons. And in the efforts we have made to track their origin -- and President Obama has referred to that -- we have seen that nearly 90 percent of those arms comes from the United States -- those weapons come from the United States. There are about 10,000 sales points in the U.S.-Mexico border -- only at the border.


    On the other hand, I do believe that our relationship -- the new era we must build in our relationship between Mexico and the United States must be one with trust and respect. And we definitely respect the decision of the U.S. Congress and of the U.S. people in this regard, because they are very well aware of President Obama and his government's willingness to move forward on these issues.


    We know that it is a politically delicate topic because Americans truly appreciate their constitutional rights, and particularly those that are part of the Second Amendment. I personally believe that as long as we are able to explain clearly what our problems in Mexico are, then we might also be able to seek a solution respecting the constitutional rights of the Americans, at the same time will prevent -- or rather avoid that organized crime becomes better armed in our country.


    But we have to work on it. We have to work on it. But we fully respect the opinion of the U.S. Congress and we know that there's a great deal of sensitivity regarding this topic.


    But there are many, many things that we can definitely move forward in. For example, in armament, it is not only a matter of seeing whether we can change the legislation on assault weapons -- we have already said what our position is -- but we might also be able to see whether they can apply existing legislation in Mexico and the United States on armament. For example, in Mexico it's a matter of enforcement, with the Export Control Act, for example -- this is in the United States -- I'm sorry -- prohibits the export of weapons to those countries where those weapons are prohibited.


    And that is the case of Mexico. If we actually comply with the U.S. law -- or rather if everybody complies with the U.S. law that prohibits the sale of these weapons and their export to Mexico, we can move a great deal forward.


    President Obama has made recent decisions in the last few weeks, and we value them and appreciate them -- for example, to reinforce the operational capability of U.S. border agencies in order to comply with this legislation and with other laws, in order to review the flows of entry not only into the United States, but also the outgoing flows, outgoing from the U.S., to make sure that there is no illicit money, in strict compliance with United States legislation. I think these are very important steps.


    But there is a problem, and only as long as we build on this trust and we clearly explain to citizens of both countries how we must find a solution, we will be able to achieve one. We do so respectfully, presenting our position, knowing full well how the U.S. people feel about this and being fully respectful of the sovereign decisions that the United States might make, or that any other country might make.


    One more thing -- one more thing I forgot to mention. One other thing we can do is to track the weapons that we have in Mexico. If we manage to detect weapons sold illegally in the United States in violation of this law on the control of weapons exports, or if, in the United States, they can have -- probably move forward on a good registry of armament or on the prohibition of certain massive sales of weapons, for example, to a hunter or to a common citizen -- we know that these people do not usually buy hundreds of rifles or assault weapons or grenades -- if we can move forward in those areas, I do believe that security both of the United States and Mexico will improve because those weapons are pointing against Mexican people and Mexican officials today.


    But crime is not only acting in Mexico. It is also acting in the United States. Organized crime is acting in both countries. And I do hope that those weapons that are sold today in the United States and are being used in Mexico, I hope the day will never come in which they will also be used against the North American society or against U.S. officials, just like they are now being used in Mexico.


    Q (As translated.) Good afternoon, Presidents. You are going to share four years of an administration, and there can be an in-depth change in this fight against organized crime in these four years. As of today, how can we establish the concrete objectives that in 2012 will allow us to say, fine, a new era began between Mexico and the United States back then?


    Particularly I'm addressing this to you, President Obama. In addition to the chance that you will invest your political capital in being able to stop the flow of these weapons to Mexico, what can we hope for, what can we expect to see in terms of arresting the drug lords, the kingpins, in the U.S.? Because there are laws against corruption, but this is enabling now -- in other words, the U.S. market is now the biggest for drugs. And former President of Mexico, ex-President Fox, said that in the back they have only gotten little pats in the back from his predecessors. Can we hope for more from your administration?


    And to you, President Calderón, with this new era, how can you measure the detention, the arrest of drug lords in the United States, and also putting a stop to the flow of weapons? How can you measure this?


    PRESIDENT OBAMA: Well, I think that we can measure this in terms of the reduction in violence; in the interdiction of drugs; in the interdiction of weapons coming south; in the dismantling of the financial structures that facilitate these drug cartels; in the arrest of major drug kingpins.


    So I think we know how to measure progress. The challenge is maintaining a sustained effort. And as I said, something that President Calderón and myself absolutely recognize, is that you can't fight this war with just one hand. You can't just have Mexico making an effort but the United States not making an effort. And the same is true on the other side.


    I think both our efforts have to be coordinated; both of our efforts have to be strengthened. I've made some very concrete commitments, already sending additional resources, already making additional investments. These are measurable in millions and, ultimately, billions of dollars over several years. And I believe that President Calderón has used enormous political capital to deal with this issue.


    Obviously the Mexican people, particularly along the borders, have suffered great hardship. And as a consequence, if we partner effectively -- and that's why I brought many of my top officials on this trip, to interact with their counterparts -- I'm confident that we're going to make progress. Now, are we going to eliminate all drug flows? Are we going to eliminate all guns coming over the border? That's not a realistic objective. What is a realistic objective is to reduce it so significantly, so drastically, that it becomes once again a localized criminal problem as opposed to a major structural problem that threatens stability in communities along those borders and that increases corruption and threatens the rule of law -- that's the kind of progress that I think can be made.


    And so, we are going to -- we're going to work as hard as we can and as diligently as we can on these issues -- always mindful, though, that the relationship between Mexico and the United States cannot just be defined by drugs. Sometimes there's a tendency for the media to only report on drug interdiction or immigration when it comes to U.S.-Mexican relations. And one of the things that we talked about is the extraordinary opportunities for us to work together on our commercial ties; on strengthening border infrastructure to improve the flow of goods; on working on clean energy, which can produce jobs on both sides of the border.


    So we're going to stay very focused on this. We're going to make this a top priority, but we just always want to remember that our relationship is not simply defined by these problems; it's also defined by opportunities. And that's what we want to take advantage of as well.


    PRESIDENT CALDERÓN: Thank you, President. I agree a great deal with you and I fully thank you for your support and understanding in this very difficult topic. I think the question is very relevant. I see a big opportunity for President Obama and myself, since we are going to be sharing the next four years as heads of our administrations, I see a big opportunity here.


    And on this issue, what I hope to see at the end of my administration is actually many things. One is a reduction in the levels of criminal activities in our countries related to organized crime, which is also related to drug trafficking -- they go hand in hand. We have a strategy with short-, midterm, and long-term objectives.


    In the short term, for example, we have set out to recuperate the security and tranquility of our citizens, particularly in those areas that have been harder hit by the crime. And this is where we have the joint operations, where we are mobilizing not only our federal police but also the army -- and this, regardless of the fact that it is not an easy matter and it hasn't been and it can change in the course of time, but at least we begin to see fruitful results in some areas.


    For example, in the last quarter -- or rather compared to the last quarter of last year, our first quarter of this year, there was already a drop of 27 percent in criminal activities. That is as an average for the entire country, only in Ciudad Juarez -- as of the joint operation that we launched in February, between February and March violent deaths in Ciudad Juarez, crime-related -- violence related to crime dropped by 80 percent.


    Of course I understand that the spectacular nature of some of these operations has really attracted worldwide attention. But with a very difficult crime rate that we had last year, despite them, crime in Mexico was 10.7 deaths because of crime for every 100,000 inhabitants. It is less than what it is in Guatemala, El Salvador, Colombia, Venezuela, or Brazil in Latin America, and it is also a lower number than the crime rates of many U.S. cities.


    I believe one issue has to be, of course, that we have to cut down on crime in Mexico, for sure, but, number two, I hope, in the course of time, to be a safer border and a more efficient border. As long as -- if we are able to stop the flow of drugs, illicit money and weapons, we will have greater progress both in the United States and Mexico. And one way to measure this is by appreciating and valuing the technological capabilities, particularly of nonintrusive detection at the border, so that for those who do want to make business and do want to trade, that the border is open, and those who want to commit crime, the border will be a closed area.


    One way to measure this -- and here U.S. cooperation is essential -- is to have the right technology, particularly nonintrusive technology that will enable us to have safe borders. And the initiative, the Merida Initiative, is very much focused on this.


    Now, in the midterm, we would like a renewal of our police forces in Mexico. At the end of my administration, I would like to be able to have a new federal police that will be worthy of the citizens' trust and that will be efficient. And here U.S. cooperation is also fundamental. Why? Well, because on our side we are cleaning our house, we are sweeping everything from top to bottom so that all the police forces, from the top officials at the Attorney General's office, the army, the navy, that all officials in Mexico, all police officials that we can truly trust in their honesty, and that at the same time, technologically, they will be top-notch, as the rest of the world, in investigation, in databases. We want a scientific police, one that is very well-trained in technology, and U.S. help will be very welcome and it will be essential.


    We also have a judicial plan for oral trials. And I think that as we fulfill these objectives, many of them have already -- are part of our agreement on safety, security and protection. With a shared responsibility that we now have with President Obama and his team, we are certain that we will reach these objectives and that our strategy, which is the correct one, will have many more possibilities of achieving success, and that at the end of our administration we will have a Mexico, a United States, that are much safer and freer of violence -- violence free, rather.


    Of course, drug trafficking cannot be ended by decree. As long as there is a supply of high -- or rather, is high demand, there will be a high supply. But what we can control is the effect of criminal activities in society, to stop the actions of organized crime, and we can also act preventively in order to bring down the consumption of drugs in the United States, and in Mexico, too, which also begins to be a problem of great concern to us.


    Q Mr. President, thank you. Mr. President.


    President Obama, you said in an op-ed that was out today that your new Cuba policy was part of an effort to move beyond the frozen disputes of the 20th century. Why then is it so limited? Why not open the door for all Americans to visit Cuba? And what will you say to your colleagues at the Summit of the Americas who want you to do more?


    And, President Calderón, what do you think the United States should do more on Cuba in order to improve relations with the region? Thank you.


    PRESIDENT OBAMA: Well, first of all, I don't think that we should dismiss the significance of the step that we took. We eliminated remittance restrictions and travel restrictions for Cuban Americans who have family members in Cuba. For those families, this is extraordinarily significant. For the people in Cuba who will benefit from their family members being able to provide them help and to visit them, it's extraordinarily significant. We took steps on telecommunications that can potentially open up greater lines of communication between Cuba and the United States.


    And so I think what you saw was a good-faith effort, a show of good faith on the part of the United States that we want to recast our relationship. Now, a relationship that effectively has been frozen for 50 years is not going to thaw overnight. And so having taken the first step, I think it's very much in our interest to see whether Cuba is also ready to change. We don't expect them to change overnight. That would be unrealistic. But we do expect that Cuba will send signals that they're interested in liberalizing in such a way that not only do U.S.-Cuban relations improve, but so that the energy and creativity and initiative of the Cuban people can potentially be released.


    We talk about the ban on U.S. travel to Cuba, but there's not much discussion of the ban on Cuban people traveling elsewhere and the severe restrictions that they're under. I make that point only to suggest that there are a range of steps that could be taken on the part of the Cuban government that would start to show that they want to move beyond the patterns of the last 50 years.


    I'm optimistic that progress can be made if there is a spirit that is looking forward rather than backward. My guidepost in U.S.-Cuba policy is going to be how can we encourage Cuba to be respectful of the rights of its people: political speech and political participation, freedom of religion, freedom of the press, freedom of travel. But, as I said before, I don't expect things to change overnight. What I do insist on is that U.S.-Cuban relationships are grounded with a respect not only for the traditions of each country but also respect for human rights and the people's -- the needs of the people of Cuba.


    And so I hope that the signal I've sent here is, is that we are not trying to be heavy-handed. We want to be open to engagement. But we're going to do so in a systematic way that keeps focus on the hardships and struggles that many Cubans are still going through.


    PRESIDENT CALDERÓN: I would not pretend to give advice or suggestions to President Obama on this matter or any other. Let me just say what I personally believe -- or rather what I believe about the Cuban reality. The question that has to be posed rather is whether the U.S. embargo on Cuba has worked. The reality is that the embargo has been there long before we were even born, and yet things have not changed all that much in Cuba. I think we would have to ask ourselves whether that isn’t enough time to realize that it has been a strategy that has not been very useful to achieve change in Cuba.


    I do think -- I share fully the idea we do not believe that the embargo or the isolation of Cuba is a good measure for things to change in Cuba. On the contrary; the reality that we see there is that the reality has not changed. And it's because of internal factors, mostly, of course, but also because of external reasons, such as the embargo. Because of that, the Cubans have become impoverished.


    I greet -- I welcome the measures that President Obama has taken in order to change this attitude, and to try to attempt -- and the attempt must be appreciated -- to change the policy towards Cuba little by little. But what is clear to me is that we both share the same ideals. I think we would both like to see the world living at some point under a full democracy, a world with full respect for human rights, with no exceptions whatsoever. We would like to see a world working with people being able to take care of their families, to live in peace, and those principles that must protect humanity. That we do share.


    We also share the idea that each nation must be respected in its own decisions. It's like we were saying a moment ago when we were talking about the prohibition of assault weapons. Of course, we do not want those weapons to be out in the streets, but at the same time we want those decisions to come from the people themselves and to be self-determinant. And it's the same for Cuba. But I believe that the steps President Obama has taken are very positive.


    Mexico is a good friend of Cuba, and Mexico is also a good friend of the United States. We want to be a good friend of Cuba and of the United States. We want both things. And we know that one day, the day that these principles we believe in prevail, that day we will be able to be neighbors, the three of us -- the United States, Cuba and Mexico.


    What are the principles we believe in? Democracy, human rights, but also liberty, property, trade, free trade, free economy. And I think as long as those principles can function and bring benefits to the Cuban economy, then things can begin to change. We cannot change anything that has already taken place in the past, but I am certain that as heads of state, we can do a lot to try to make a different future, both for the world, both for our countries, and also in relation to Cuba.


    I told President Obama that the best of luck in this panorama that is now so totally different from what U.S. policy has been in the past. I hope for the best, and I hope that more expeditious steps could be taken so that we can move forward in this regard, and that everything will be done with good understanding. And as Mexico can contribute in any way for two of our friends to work out what they have between themselves, I hope that we can contribute. And if our best contribution is just to maintain our respect, that is fine.


    Last question.


    Q Good afternoon. For President Obama. Mr. President, -- as U.S. senator in 2006 voted in favor of the approval of the construction of the border wall. I would like to know, and I think Mexicans would like to know, what is your real commitment of your administration to present a new migratory -- comprehensive migratory reform? What would be its scope? And when would you approve this reform?


    And on free trade, on NAFTA, it seems that because of the last events there's not a great deal of interest in the U.S. to apply or to comply with all the items in NAFTA. I would like to ask President Calderón whether you spoke of some of those issues during your conversations, whether you addressed the migratory issue and some of the NAFTA issues?


    PRESIDENT OBAMA: Well, first of all, with respect to the immigration issue, I think it would be useful to point out that I also voted twice for comprehensive immigration reform that would have provided a pathway for legalization and improvement of the orderly process of migration into the United States.


    I've said before that we have to have a comprehensive approach, recognizing that the United States has a very legitimate concern -- if you've got hundreds of thousands of people from other countries coming into the United States without anybody knowing who they are, who when they arrive can often be exploited and, because they're not protected by various laws, undermine the wages of U.S. workers -- those are legitimate concerns on the part of the United States people and the United States government. And so working effectively with the Mexican government to create an orderly border is very important. And there are a whole host of strategies that we need to pursue.


    What I've also said is that for those immigrants who are already in the United States -- and by the way, we focus a lot on Mexicans who have come into the United States, but the number of immigrants from Central America, from Ireland, from Poland are substantial as well; it's not -- this is not just an issue with respect to Mexico -- for those immigrants who have put down roots, may have come there illegally, I think they need to pay a penalty for having broken the law. They need to come out of the shadows, and then we have to put them through a process where, if they want to stay in the United States, they have an opportunity over time to earn that opportunity, for a legal status in the United States.


    Now, we came close to getting that kind of reform done several years ago and then it became politicized. And my whole goal is to remove the politics of this and take a very practical, common-sense approach that benefits people on both sides of the border -- and creates a secure and safe border so you don't have people who are dying in the deserts as a consequence of a disorderly and illegal migration process. I think that's a goal that President Calderón and I share and one that we discussed during our bilateral meeting.


    With respect to trade, Mexico is one of our largest trading partners. The amount of commerce that flows back and forth creates wealth in Mexico and it creates wealth in the United States. I have said repeatedly that I'm in favor of free trade. I know that there has been some concern about a provision that was placed in our stimulus package related to Mexican trucking. That wasn't a provision that my administration introduced, and I said at the time that we need to fix this because the last thing we want to do at a time when the global economy is contracting and trade is shrinking is to resort to protectionist measures.


    My team is working with President Calderón's team to resolve this issue. I'm hopeful that we can resolve it in an effective way. It's not helpful to a number of U.S. producers who are interested in selling into Mexico and are fearful that they may be subject to countervailing tariffs or retaliation.


    So we're going to see if we can get this fixed. But I can tell you that President Calderón and I are entirely on the same page in believing that we can create greater opportunities for trade and strengthen our commercial relationships between our two countries.


    I have said before in the past, and I will continue to say, that as part of the NAFTA framework, that it would make sense for labor and environmental provisions to be enforceable within that agreement rather than just be viewed as a side agreement. But I recognize that we are in a very difficult time right now economically on both sides of the border and that those kinds of negotiations are going to need to proceed in a very careful and deliberate way, because we don't want to discourage trade; we want to encourage trade right now.


    So I'm confident that our administrations are going to be able to work together, and it's going to be to the benefit both of Mexico and the United States.


    PRESIDENT CALDERÓN: We spoke at length on migration and on trade, and particularly on the economy in general between both nations. President Obama is well aware, is very knowledgeable about the problem, and his position in favor of a comprehensive migratory reform is well known. I would simply repeat the idea -- refrain the idea that we share the objective of achieving an orderly, legal, productive migration between both countries.


    I have said, and I maintain, that as a Mexican, as President of Mexico, it doesn’t make me particularly happy to see our people risk their lives going across a border, because I know that with every migrant that leaves we have the best of our people leaving -- the youngest, the most courageous, the strongest, the hardest-working -- they are the ones that are leaving. Because I have seen in many communities here in Mexico, and particularly the state I come from, where there are phantom towns now, where there are only the elderly, children, women, and no one else is left there.


    So I am working hard to create in Mexico the conditions, the opportunities of work, of employment for our people here in Mexico. That is really the only way out that can put a stop to migration. I think that is the best way out, to create opportunities and employment in our country. But in the meantime, President Obama is very clear on what the problem consists of, and it's very important to establish those instruments that will enable people to come out of the shadows, as he himself has said, and that our region can gradually become more orderly, more legal and better migration flows.


    I think the two of us share the idea that trade produces benefits on both sides of the border. Not only are there many Mexican workers that depend on their exports to the United States today -- by the way, in a very delicate situation that we're going through because of the economic situation, the drop in U.S. industry is very co-related to the drop in our Mexican industry -- but there are also many workers in the United States that depend on the purchases that we make of U.S. products. Today Mexican consumers are among the best buyers of U.S. products. Few consumers in the world buy as many U.S. products as we do here in Mexico.


    So we must protect trade. And the best way of doing so is to allow it to flow naturally, with no restrictions. So going beyond the autonomous decisions that every country can take, and the legitimate exercise of the rights that are part of the pacts and agreements that we have in order to protect free trade, I agree with President Obama, we have to go further. We have to go beyond in order to improve trade between both our countries. And we do not want to restrict it. We can come to agreements; we might have certain differences; I believe that we can move a great deal forward in labor and environmental issues, but it concerns me that to reopen those things that have been proven to work well can merely create further obstacles and worsen the situation we have today.


    Our focus today on practical matters -- and this is why --let me just mention three things that I believe we can work on. One is infrastructure at the border. I have talked to President Obama, I have shown him a list of 200 infrastructure projects of a larger or smaller scale that can generate employment both in the U.S. and Mexico at the border, and improve our competitiveness at the border. So we have focused on six projects of border bridges, border crossing points that can lead to further employment and prosperity for our people.


    The second item is customs cooperation that will enable us to have better cooperation, more expeditious cooperation, with no drop in productivity -- to maybe have one single customs form, whether we're talking about exports or imports from one country to another; to have one single form that will allow us to reduce bureaucracy and make trade more expeditious.


    And then also, third, concrete measures to have a harmonization of standards. Certain U.S. products, for example, need to have the units measured in pounds, and here we need them measured in kilos or in grams, we need to be able to have standards. If certain requirements differ from our two countries, I think we have to work towards a harmonization of these requirements.


    So these practical matters that seem to be minor are actually quite important. And I think they can truly help us.


    And let me wrap up by saying that one of the things we emphasized is that both of us are going through economic problems because of this international crisis that we're undergoing. But if we act intelligently we will understand that if we improve the North American competitiveness as a region that entails Canada, United States and Mexico, if we improve the competitive conditions of our entire region, vis-à-vis other regions such as Asia or Eastern Europe or the rest of Latin America, then I do believe we will be able to come out of this problem much, much faster.


    Trade means opportunities, equal opportunities of employment and of prosperity for our peoples, always, always, and particularly today in these times of crisis and economic difficulties.


    President Obama is undergoing tremendous efforts to improve things in the United States and he is exercising in international leadership to face this economic situation. We firmly support on our side this situation, doing everything we can in order to revert this critical situation. And I do believe one way to do it is by strengthening trade, not restricting it.


    So, ladies and gentlemen, we now bring to an end our press conference. Thank you so much. We thank you.


    END 5:24 P.M. CDT


    ###

    April 07, 2009

    A meditation on spring

    "600 Words by Esther J. Cepeda"

    Finally, this morning it clicked - it’s no longer January.

    Though technically it’s been spring for several weeks, three bouts of snow disagreed with the printed calendar. Every morning has been a cold, dark slog and rather than being a time of renewal – all pastel colored Easter baskets and jewel-toned tulips – it’s been a time of reusing and recycling. Recycling February and March’s weather, to be specific.

    But today the sun came up like a piece of bronzed bread popping up out of the cosmic toaster and all the gloom that had overtaken me yesterday – as I walked, in the wet wind, over to UIC’s campus for Emmanuel Rosenberg’s discussion about his book "The Anatomy of Buzz" – simply fell away and I’m now on a vacation of the brain.

    Tranquility, while good for the soul, really is bad for the journalist. After all, what’s an opinion leader to say when everything’s coming up roses?

    This morning as I let the sun burn my eyeballs (I can still see the blue spots in the middle of my vision) its warmth melted away all my worldly concerns.

    • No more angst over whether the immigrant tragedy at Binghamton, NY was given adequate or proper media attention…I contacted several immigrant and refugee groups and none of them dared give an on-the-record comment, instead pointing to Obama’s G20 appearance, and the Final Four as adequate reasons for the mainstream media to have effectively ignored the country’s most violent tragedy since the Virginia Tech shootings in 2007 which garnered wall-to-wall coverage in broadcast and print for what seemed like an eternity. So why complain? At least those poor immigrants’ families weren’t exploited in the name of higher per-copy sales and cable ratings. Err, I mean "journalism."

    • No desire to throw stones over this morning’s report that Hispanic pre-schoolers are more likely than their white and black counterparts to be obese (See AP reporter Lindsey Tanner’s story here). Yeah, Latinos need to get their head’s out of their tacos asados and realize that we are killing our children with our terrible eating habits, stunning ignorance on health matters, and our refusal to take responsibility for exercising our own bodies away from Type 2 diabetes. But, hey, I guess we’ll have to tackle that after the Easter morning chocolate bunnies and chocolate-covered marshmallows are scarfed down as a prelude to the Sunday night ham and maybe mami will make me a flan.
    • Heck I won’t even linger on the fact that Easter was always one of those sore-spot holidays in my life. Why? Duh! Because people would call me "Easter" all the time in what they considered a novel way to mispronounce my name. Like it wasn’t bad enough that I spent my entire life having my name misspelled by the "H" omission. Sheesh! I will say this, I’ve lightened up on this point and one year someone sent me the "Esther Bunny" which I share with you here in hopes that you can enjoy making fun of me as much I now enjoy laughing at myself.

    Smallestherbunny

    Happy Spring Break, Passover, Easter, Oestre, Furry Rabbit Night, or whatever other excuse you’ll use to celebrate with friends and family.

    April 02, 2009

    Mixed Martial Arts at Clemente High School: where street life and ring life don’t collide

    "600 Words by Esther J. Cepeda"

    You’ve no doubt heard about the epidemic of Chicago Public High School children being murdered on the streets of our fine city.

    It’s not a jungle out there so much as a flat-out war zone where women, children, and basically anyone caught in the street – or asleep in their bed – can be victimized by the random violence gripping certain Chicago neighborhoods.

    It’s gotten so bad community organizations are writing to President Obama asking for troops to keep his hometown’s streets in check (see Chicago Sun-Times columnist Mary A. Mitchell’s article here).

    So the commonly-held idea that violence begets violence makes it difficult to understand how a full contact combat sport featuring a wide variety of martial arts fighting techniques – and few safety rules – could change the lives of kids living in gang-infested neighborhoods for the better.

    But then again, you haven’t met Bryan Gomez. So let me introduce you.

    BryanGomez Bryan is a 17-year-old junior at Clemente Achievement Academy High School on Chicago’s near northwest side who is doing pretty darn well considering that as an eighth grader at Ames Middle School, he was failing classes and getting in trouble for acting out angrily at his teachers. Getting abandoned by your biological father and living in rough circumstances will do that to a kid.

    But a chance freshman-year meeting with Tony DiVittorio, a clinical counselor with Youth Guidance, a social service agency that works in more than 50 Chicago Public Schools, introduced Bryan to the artful sport of Mixed Martial Arts. Today Bryan is the captain of the school’s MMA club and is undefeated with three knockouts in competitions against Kelly High School, the only other Chicago school with a Mixed Martial Arts program.

    You might know MMA as Ultimate Fighting or NHB – No Holds Barred – fighting which employs such signature styles as ground-and-pound, sprawl-and-brawl, clinch, lay-and-pray, and submission grappling. Don’t go getting the wrong idea, now – moves like biting, eye-gouging, strikes to the groin and the ever popular fish-hooking are no-nos.

    And I can only assume that the kiddies take it easy with the elbow strikes, headbutts, and spinal locks...but I’ve digressed. My point is that this stuff saves kids’ lives, and not in the self-defense way, either, but I’ll let Bryan tell you himself, in his words.

    ·

    "I’d always been into MMA, I was always wanting to know how to learn how to fight but Tony got me into it," Bryan told me shortly before one of their few tournaments a couple of weeks back. "Tony ended up teaching us once a week and showed us how to give it our best so I trained real hard."

    ·

    "My parents, they like that I have something to motivate me, that I’m doing something to keep me busy and I’m not just walking around outside. I’m kind of like the only one who’s succeeding right now in my family so they support me."

    ·

    "Mixed gave me a type of discipline that added to my life. Like, my family, my cousins and brothers… one of my brothers did real bad in life, ended up in jail. My other cousin is in gangs. The discipline MMA brought me made me look at my surroundings and people differently."

    ·

    "I don’t go around the neighborhood like I’m a badass, I’m not the type. You get discipline and you don’t go around trying to beat up people. As for avoiding gangs, we get a smartness of what streets not to take, like if we know there are 10 guys on the corner try to avoid it. I avoid situations where I have to be forced to fight."

     

    TonyandBryan A bit about Tony: he’s been the driving force behind creative physical after-school programs at various CPS schools. DiVittorio, a licensed clinical counselor with Youth Guidance, has over a decade of martial arts training, brought the growing sport to both Kelly and Clemente in an attempt to help the students cope with the many challenges they face every day.

    I asked him how well the school’s administration – and parents – took his innovative program.

    "I brought it to the schools ten years ago when I got to Youth Guidance and when I first brought it to the administrations it was foreign, not well known they thought it would bring more violence." DiVittorio said. "But I brought my experience to the students who came to the MMA club – most of whom were either at-risk or struggling – and connected club to school and academics. It didn’t take too long before teachers and administrators started seeing less outbursts and positive character changes."

    "There are a lot of single-family households, lots of poverty, gang activity, drugs and generally, a normalization of violence in these communities," DiVittorio said. "We teach them to honor anger, to find a positive way to express it."

    But how do the parents take it?

    Tonyandpeers "I use lot of tactics with the parents, every year we have an end-of-the-year parent ceremony for students, parents, teachers, and peers. We give trophies to the best kick-boxers, they all come with food and see we’re like family," Tony told me, "they see that the bottom line of the MMA Club is that it’s a Youth Guidance program that keep students in schools."

    And beyond…Bryan has high hopes about his future as a result of his success with MMA, he now dreams of becoming a Chicago Police Officer.

    "I was waiting to drop off my girlfriend one day and these gangbangers came out of nowhere, throwing bottles and we really wanted the cops," Bryan said. "It was kind of a classic moment we were thinking ‘Where is a cop when you need one?’ I thought about that and thought: ‘What if a cop was there and he didn’t help us?’"

    "That motivated me," Bryan said, "I could be that cop that was there when someone needed me."

    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    April 01, 2009

    Me and "The Man of A Thousand Faces"

    "600 Words by Esther J. Cepeda"

    On April 1, 1883 in Colorado Springs, Colorado silent film star Lon Chaney, Sr. was born.

    PhantomErik A healthy boy, born to parents who were both deaf, the pantomime-skilled kid grew up to become "The Man of A Thousand Faces," one of the world's most gifted artists as the age of moving pictures started. Perhaps you've seen the clip of the classic "Phantom of the Opera" moment when the Phantom rips off his mask to show a hideous, malformed face.

    On October 25, 2002 (or thereabouts) I was up late watching PBS when I saw an ad for a documentary of someone commonly known as the "Man of a Thousand Faces," who at that time I knew nothing about.

    For absolutely no reason I made it a point to tune in on Halloween for the Kenneth Branagh-narrated documentary Lon Chaney: A Thousand Faces.

    I fell in love. I went out and bought every single book chief Chaney historian Michael Blake ever wrote (I was unable to track him down for a quote), I got my hands on every single one of Chaney's films still available, I laid awake at night thinking about his stances on America's prison system and the sport of boxing. Why, I don't know!

    There was just something about Chaney:

    ·

    he was a guy from humble beginnings, an outsider because his parents were different

    ·

    against all odds he rocked Vaudeville as an actor, a dancer, and a ventriloquist

    ·

    he made a Hollywood star of himself by being the world's first character actor and the first special-effects master of a medium still in its infancy

    ·

    he basically defined the horror movie genre with his grotesque characters in "Phantom of the Opera," "The Hunchback of Notre Dame," and "Oliver Twist"

    ·

    when movies became talkies, he rocked the world again in the "Unholy Three," by portraying an old lady, a bird, and ventriloquist so perfectly that he was accused of faking it, but had he lived long enough, he might have also been known as the Man of a Thousand Voices, as well

    What that has to do with me, I still don't know. But throughout the years I've never neglected to mark his birthday – today he would have been 126 – and in fact, all of my historical timelines are marked as BC or AC: "Before Chaney" or "After Chaney." It's kooky, I know but it helps me keep my dates in perspective. For instance: the U.S. Civil War began, in my mind, 22 years BC. The Watergate Scandal, 89 AC. You get the drift.

    Usually on his birthday, I would have either written about him myself from whatever printed perch I had at the time or had Zay N. Smith – the former and much-missed Chicago Sun-Times Quick Takes columnist – mention it for me. He usually published a picture as well, bless his heart.

    But this year I have no print perch, and Zay N. Smith is off doing whatever retired Sun-Times columnists do, so I have my electronic perch with which to serenade the man who should never ever be mistaken with his son Lon Chaney Jr., who is best known for being the "Wolfman" but wasn't actually named Lon at all.

    Lon Chaney was different, an unbearably talented artist who excelled at his calling in life despite constant discouragements and obstacles. And though so many have forgotten him – or worse, never knew him – he lives on in my heart.

    Happy Birthday Lon, wherever you are.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    March 16, 2009

    Feliz dia de San Patricio! or: Kiss Me, I’m Latin’O

    "600 Words by Esther J. Cepeda"

    This column is dedicated to Patrick Haran, a long-time fan who took it upon himself to make sure we celebrated his namesake St. Patrick’s Day in Latino style. He wrote to me in February:

    "I have always been interested in the Latin-Irish connection, but very few people know a lot about this history. For example the ‘San Patricios’ during the Mexican-American War," Patrick wrote, "I'm sure you know about them and also Admiral Brown – he was the founder of the Argentine Navy and was also an Irishman.

    PatrickHaran "Did you know that 1,500,000 Mexicans claim Irish descent? It’s the fifth largest group outside of Ireland: USA, UK, Australia, Canada, and then Mexico. Argentina and brazil are up there too, amazing!"

    Uhhhhhmm, no, I had no idea. Patrick went on:

    "Ambrosio O'Higgins was a general I believe in the Chilean Army and his father was an Irishman. Also, Che Guevara's father’s name was actually Ernesto Guevara Lynch and his father was an Irishman."

    Patrick’s enthusiasm for this subject flowed forth like the green water splashing on the banks of the Chicago River. Armed with this knowledge, I present to you some interesting Latino-Irish tidbits, with more than a little help from Patrick – thanks, buddy!

    Donna Devarona Donna de Varona

    She is the two-time Olympic gold medalist who swam in the 1960 and 1964 Olympics. She came from a Mexican father and an Irish mother. According to Wikipedia, in 1965 ABC hired her as the first female sportscaster in TV history.

    She is also the older sister of Joanna Kerns who played Maggie Seaver on the hit TV show Growing Pains.

    Ritahayworth Rita Hayworth

    Was born Margarita Carmen Cansino to an English/Irish-American mother and a Spanish Flamenco-dancing father, according to Wikipedia. Pat added: "she began career touring USA and Mexico performing traditional Spanish dances along with her famous father Eduardo Casino. Hollywood forced her to change her name and dye her hair to appear less Hispanic."

    Patrick added: "Also, Soledad O'Brien, Fergie, and Mariah Carey can all claim Irish-Latino descent." He did not, however, editorialize about where these HispIrish ladies fall on his "hottie" scale.

    Eamon de Valera Eamon de Valera

    The president of Ireland from June 25, 1959 to June 24, 1973. Wikipedia says, "De Valera was born in the New York Nursery and Child's Hospital in New York City in 1882 to an Irish mother; he stated that his parents, Catherine Coll an immigrant from Bruree, County Limerick, and Juan Vivion de Valera, a Cuban settler and sculptor, were married on 18 September 1881 at St. Patrick's Church located within the Greenville Section of Jersey City, NJ. However, exhaustive trawls through church and state records give no birth, baptismal, or death certificate information for anyone called Juan Vivion de Valera or de Valeros, an alternative spelling. The historian Sean Murphy has listed the long-term search for facts about Mr. de Valera, allowing that he may have come from New Mexico, and was perhaps returning there at the time of his death."

    AnthonyQuinn Anthony Quinn

    "What a great actor!" Patrick gushed, "born in Mexico, to an Irish father and Mexican mother." Indeed, Wikipedia says Quinn was "a two-time Academy Award-winning Mexican-American actor, as well as a painter and writer. He starred in numerous critically acclaimed and commercially successful films, including Zorba the Greek, Lawrence of Arabia, and Federico Fellini's La strada."

    Patrick – that green fountain of information – gave so many examples that I can’t fit them in without calling today’s edition, "7,000 Words by Esther J. Cepeda," so I’ll give some blurbs and send you on to link heaven:

    Rodolfo Walsh – Pat says: "Just reading up on the Argentine father of investigative journalism named. His "open letter" got him killed by the Argentine government in 1976. Gabriel Garcia Marquez considered it to be a masterpiece of international writing. He was also a leftist that bombed a police cafeteria."

    The San Patricios - Mexico's Fighting IrishIn 1846, thousands of immigrants, mostly Irish, joined the US army and were sent with Gen. Zachary Taylor's army to invade Mexico in what some historians have called a war of Manifest Destiny…

    William Brown – Brown, William (1777-1857), naval officer and founder of the Argentine navy, was born in Foxford, Co. Mayo, on 22 June 1777.

    This from Pat: "I was at the commemoration of a statue to Admiral Brown in Foxford Co., Mayo, Ireland in the summer of 1998. The town was packed with Argentines and also packed with English tourists (as you'll have every summer in Ireland). What made this day so special and so memorable was that Argentina and England were playing in the World Cup that afternoon against each other.

    The pub we were watching the match in was very mixed, with most of the Irish rooting for Argentina and the English obviously rooting for their own country. The match was one of the best ever I have seen. I do not recall the details, but remember it going down to the wire and perhaps penalty kicks and Argentina pulling it out when David Beckham missed his penalty kick. What a fantastic day!"

    Muchas, gracias, Pat – and feliz dia de San Patricio!



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    March 15, 2009

    The Future of Illinois: Our English Language Learners

    "600 Words by Esther J. Cepeda"

    I just couldn’t be more thrilled with today’s New York Times front page story "Where education and assimilation collide" by Ginger Thompson.

    In it, she delves into the sociological ramifications of the waves of new immigrants – and their children – on U.S. school systems. Most of these school districts are completely unprepared for the host of issues and needs that come with large numbers of students with many varied native languages other than English, wildly different cultural norms, and challenging home experiences.

    There’s no need to re-create her well-written, balanced article here, I suggest you take a look at it when you’re done visiting me, I’m providing the link at the end of this column.

    Instead I will key in on one major point she makes – the one she leads with – is it right to segregate students who don’t speak English to a self-contained, sheltered learning environment where new skills are built on past experiences and shared background knowledge?

    I say no – absolutely not!

    Ginger, in the fifth paragraph of her story – after having remarked the beauty of the integrated main campus of Cecil D. Hylton High School in Woodbridge, Virginia – quotes a young woman from Guatemala who is segregated from the main population to one where all the students are English Language Learners. I’ll give you the flavor:

    Walk with immigrant students, and the rest of Hylton feels a world apart. By design, they attend classes almost exclusively with one another. They take separate field trips. And they organize separate clubs.

    "I am thankful to my teachers because the little bit of English I am able to speak, I speak because of them," Amalia Raymundo, from Guatemala, said during a break between classes. But, she added, "I feel they hold me back by isolating me."

    Her best friend, Jhosselin Guevara, also from Guatemala, joined in. "Maybe the teachers are trying to protect us," she said. "There are people who do not want us here at all."

    I was a "bilingual teacher" in two different Illinois school districts where the non-English-speaking students – 90% of whom happened to be native Spanish-language speakers – were shunted off to be with their own kind like Amalia and Jhosselin. It was horrible!

    These students relied on each other so much they had no need to speak English, therefore they didn’t learn it. They were perpetually angry at me for insisting on speaking to them and teaching them with as much English as possible.

    It wasn’t their fault – this is what the schools taught them that the normal "Bilingual classes" were supposed to be like.

    That, of course didn’t hold true for the Polish-only speakers, the Chinese-only speakers, and the Russian-only speakers who numbered so few, they were simply thrust into "mainstream" classes with accommodations. Those kids subsequently thrived and picked up English at a rate I observed to be roughly three to six times faster than my students – some of whom were born in the U.S. and still didn’t have a decent command of the language.

    The school district and the state thought I was insane for demanding that the Spanish language students be integrated with the rest of the school and taught in English – and guess what? I’m not a teacher anymore.

    Schooling for English Language Learners must change – like 10 minutes ago! – across the country to better serve these students, and all the people who will have to live with them for generations to come.

    Here are some statistics mined from the New York Times article’s on-line interactive maps, and from the National Center for Education Statistics, to give you a sense of what all this means to Illinois.

    Keep in mind the U.S. Achievement gap: English Language Learners graduate from High School at a rate of 64% versus 80.1% for the "average" native English speaking student.

    Illinois ranks #9 in the 51 states/Districts in terms of diversity according to latest figures, in 2006. (Top five are Nevada, Florida, California, New York, and Texas)

    Following are statistics on the number of English Language Learners (ELL) in Illinois in 2006:


    Cass County

    % ELL 16.5%

    total ELL students 391

    total students 2,371

    % Latino/Hispanic 23%



    Kane County

    % ELL 13.9%

    total ELL students 16,483

    total students 118,515

    % Latino/Hispanic 35%



    Cook County

    ELL% 13.3%

    total ELL students 106,756

    total students 800,262

    % Latino/Hispanic 31%



    Lake County

    % ELL 11.8%

    total ELL students 16,469

    total students 140,164

    % Latino/Hispanic 24%



    Jo Daviess County

    % ELL 11.8%

    total ELL students 410

    total students 3,483

    % Latino/Hispanic 2%



    Boone County

    % ELL 9.6%

    total ELL students 1,005

    total students 10,457

    % Latino/Hispanic 28%



    DuPage County

    % ELL 7.5%

    total ELL students 12,192

    total students 162,017

    % Latino/Hispanic 16%



    Grundy County

    % ELL 6.3%

    total ELL students 740

    total students 11,751

    % Latino/Hispanic 10%



    McHenry County

    % ELL 5.3%

    total ELL students 2,807

    total students 53,515

    % Latino/Hispanic 12%


    I include the following counties because of their proximity to Chicago, but they, like the rest of Illinois’ counties, have less than 5% English Language Learners in their community schools:

    Will County

    % ELL 4.8%

    total ELL students 5,537

    total students 114,560

    % Latino/Hispanic 18%



    DeKalb County

    % ELL 4.5%

    total ELL students 743

    total students 16,421

    % Latino/Hispanic 11%



    Kendall County

    % ELL 4%

    total ELL students 830

    total students 20,579

    % Latino/Hispanic 19%



    Kankakee County

    % ELL 1.1%

    total ELL students 225

    total students 19,656

    % Latino/Hispanic 11%


    Read the full text of the New York Times story "Where education and assimilation collide" by Ginger Thompson here.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    March 05, 2009

    Mayor Daley's office still mum on "City of Immigrants" translated city service pamphlets

    "600 Words by Esther J. Cepeda"

    ChicagoCityHall It's Thursday, two days since Chicago's City Hall decided to control the bad press from revelations that there were 11 new contracts for public relations work signed during these difficult budgetary times by killing them – and disposing of "non-essential" translation services for City of Chicago publications.

    Read all the details in my Tuesday post "Daley cancels "non-essentials" - what will be lost in translation?"

    The good folks in Mayor Daley's press office have yet to answer my few simple questions though I've continued to call and leave messages. Those are:


    What pamphlets and brochures will now not be translated? How many are there?

    Are they for a particular department, program or event?

    To what languages were these materials going to be translated and to what communities were they headed?

    If the lack of these materials in languages other than English carry the risk of creating a public safety or health issue will they be translated anyway?

    In the meanwhile, I've gotten slammed with the sorts of emails you'd expect: hatin' on the 2016 Olympics, hatin' on the sorts of people who'd benefit from translated materials (I'm only concerned about public safety and health/well-being issues, I don't care if the City will no longer translate their puff pieces), and hatin' on City Hall.

    Also I've heard from one of the firms involved in the contract-cutting and one interested party with a point of view most life-long Chicagoans who grew up with English-speaking parents wouldn't understand.

    I replied to one person who railed on my Huffington Post page that "no one" reads those things: newcomers read those things, and the very people who don't speak English well have a tendency to be the same types of people who also don't have access to high-speed broadband Internet connections.

    You can imagine that there's a huge swath of people unwilling to speak out against the Daley administration; they run the gamut from cautiously indirect to flat-out-terrified of screwing up a tender relationship. And so even though I couldn't get the representative from one of the eleven firms affected by the contract freeze to talk on the record, I did have one interested party agree to be quoted anonymously about just how some "non-essential" City of Chicago program publications impact a community.

    "So the self-appointed guardians of the public good have decided that the City spends too much on communicating with residents? Really – before the good citizens of this city and their sage elected representatives get the rope and find the tree, think about it:

    For most of the 2.8 million who inhabit our wonderful city, City Hall is a mystery – their website even more (should we have access to a computer).

    Not only do we not know the right person to call to find information on affordable housing or foreclosure assistance or where to get grants or loans for home repair or where and how to get heating assistance – most of us don’t even know that such services are even available.

    Although it would be nice, we certainly can’t rely on the daily newspapers. While their pages are filled with misdeeds and juicy gossip about this insider contract or that bribe – I can’t remember a front page or even noticeable article about the availability of weatherization funding or assistance to home owners.

    As to the nightly news – if anyone is watching – a 30 second piece is the most we can usually expect (if there doesn’t happen to be a fire, murder, political scandal or other "news" filling those precious seconds.

    And if we read and write in a language other than English (there are I believe 81 languages spoken in Chicago, with Chinese, Spanish, Polish and Russian topping the charts), we are virtually out of luck.

    I, for one, attend City Events - when I hear about them. I bring my Xmas tree to a park so it can be recycled. I go to neighborhood housing resource fairs, and I have friends who in these troubled times have turned to City-recommended counselors.

    Occasionally I’ve heard about these events on a TV station – usually Fox. Usually, however, it’s been a flier or tv commercial or a billboard or an ad or a poster in a window. I don’t really know how they get there, but I’m glad they are.

    Without communications only the insiders can ever know what there is to be known. Who will tell the rest of us?"

    Good points, and I'd like to clarify for those who will write to me complaining about people who don't read or speak English. The reality is that most immigrants to this country show up and very quickly learn to get by in the English-speaking world. The smart ones read the papers and watch the TV news in English and can at least follow what's going on. For them, a tip about services available through the city is a good start but to really understand what the benefits of certain vital programs are, they need materials in their native languages.

    For those who consume their news in Spanish, Polish, Chinese, etc., it's fine and good for them to learn about City services through those venues but of little help if when they finally make their way to a community center – or even City Hall – there's nothing there explaining to them, in words they can understand, how they can access those city programs.

    Either way, we're talking in hypotheticals here because you and I don't know what sorts of information, in what sorts of pamphlets, won't be translated.

    This is what I'll say when I finally pin a press secretary down to answer my questions:

    While the 2016 Olympic Bid Committee is gleefully promoting Chicago’s diverse, multicultural neighborhoods to the International Olympic Committee, is this really the message that the mayor of the "City of Immigrants" wants to send?



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    February 25, 2009

    Help fellow Latinos understand: you don’t leave kids unattended in cars!

    "600 Words by Esther J. Cepeda"

    Gaeldominguez Tribune Photo Well, thank goodness little Gael Dominguez is home safe and sound.

    If you hadn’t heard, last Sunday morning four-year-old Gael was sitting in the back seat of his family’s SUV that his daddy had left running in front of their house for "just a minute" on Chicago’s northwest side when a thief stole the van – with Gael in it.

    I can just imagine the alarm the thief must have felt when he realized there was a small person in the car he’d helped himself to. Certainly not as bad as the feeling dad, 24-year-old Javier Dominguez, had when he walked out and realized what had happened – and then when he had to tell Gael’s mom Elizabeth Cruz. It makes my stomach hurt just thinking about it.

    The thief abandoned the van about a mile away from the family home with Gael inside who, according to his mom Elizabeth, had hidden between two child seats in the back and exchanged no words with the driver, according to Monday’s story in the Chicago Sun-Times.

    Really? Does that mean he had not been securely fastened into his own child seat – or merely that he was a master at unbuckling himself from it? Shake your head wearily.

    Latinos don’t get it when it comes to child vehicle safety – they just don’t. O.K., yes, not all Hispanics, obviously, but too many. Gael Dominguez’ excellent adventure was just the latest in a string of incidents.

    We can go back to July when Ricardo Gonzales, a 35-year-old Midlothian, Illinois man was charged with misdemeanor child endangerment for locking his two-year-old and five-year-old daughters in a makeshift cage in his pickup truck (read my column here).

    Back on November 28, 2008 seven-month-old Osiel Hernandez was whisked to a hospital to be checked out after spending about 12 hours inside a Dodge Caravan which was stolen when his mom had left it running – with him inside it – at a factory in Skokie as she ran into pick up materials for her job.

    There are a million reasons: from ignorance of this country’s laws, to poverty, to desperation…I’d insert a really good quote from a Latino public health specialist here if any of them had wanted to talk about this disturbing issue. But as one Latino community leader told me off-the-record, "that’s one of those things you’re not going to be able to get too many people to talk about." No kidding!

    My take: all of these people were poor, relatively recent arrivals to the U.S. (and therefore ignorant of the laws against leaving children unattended in cars), monolingual (all used translators to communicate to police and media), and probably scared of police because of immigration-related anxiety.

    And all those like them – in those same life situations - need our help.

    It’s not a matter of taking sides over the immigration issue and it’s not about whether parents "should" know better – do a Google search, plenty of U.S.-born citizens make the bone-headed move of leaving their kids in cars, they’rejust usually not scared to call police – it’s about raising awareness in communities.

    Simple to say and hard to do because it seems overwhelming, but don’t let it be – talk about these incidents with people, then suspend your desire to judge and reach out to someone who might need a friendly piece of advice about securing their kids in car seats and not leaving them alone in the car.

    I talked to JuanValenzuela, an Illinois State Police Sergeant and Public Information Officer and a designated officer for Hispanic Community Affairs:

    "We don’t keep statistics on race about who leaves kids in the car unattended," Sgt. Valenzuela told me, "but we do do presentations in local communities where there is a need."

    "We can present to specific groups, like at the Mexican Consulate and at immigrant welcoming centers where we teach about our laws. We can be topic-specific when providing presentations," Valenzuela said. "If it’s Latino-related I would provide them but we also have 21 other education police officers in the state."

    "If anyone wants to set up a presentation they can reach me directly at valenzj@isp.state.il.us or by calling me at 312/ 814-8368."

    His final words on the subject: "We recommend nobody leaves a vehicle with a child in it or with a key in the ignition even if there is no child present and that goes across all lines – NEVER leave a child in a car for any amount of time. Regardless."



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    February 23, 2009

    Newbery Honor-winning advice for writers of all stripes from Margarita Engle

    "600 Words by Esther J. Cepeda"

    People often ask me where I get my inspiration; usually it’s from readers who pepper me with their interesting life stories.

    On rare and wonderful occasions, inspiration comes from those I read, like Margarita Engle, an internationally published Cuban-American poet, novelist, and journalist who recently became the first Hispanic author to earn a prestigious Newbery recognition.

    I knew her work from when I was a teacher, filling long, hot afternoons with writing lessons based on her 2006 book, The Poet Slave of Cuba.

    Surrendertree Her latest book, The Surrender Tree- Poems of Cuba’s Struggle for Freedom, is a challenging collection of poems about Rosa, a Cuban concentration camp nurse who turns hidden caves into hospitals for those who know how to find her. It’s a painful book that demonstrates the human ability to find joy in sorrow.

    A tiny, short excerpt from a poem in "Part Two: The Ten Year’s War":

    "Jose and I agree to marry.

    Together we will serve as nurses,

    healing the wounds of slavery,

    and the wounds of war."

    Margarita was kind enough to share her great honor with me and you. Following is an edited transcript of our conversation last week.

    EJC: Recently, the Newbery Award has come under fire for the lack of ethnic diversity in the books and authors it honors and awards.  A recent Bloomberg article titled "Blacks, Hispanics Are Rare Heroes with Newbery Kids Books Medal," the journalist argues that the Newbery medal has traditionally been awarded to books featuring predominantly white characters.  "Characters depicted in Newbery winners are more likely to be white, male and come from two-parent households than the average U.S. child, according to a Brigham Young University study. The trend has accelerated even as the U.S. has diversified, with fewer black and Hispanic main characters in the past 27 years than in the Civil Rights era of 1951-79."

    However, the themes you explore in The Surrender Tree are international and cross-generational which is what, I think, makes this book such a particularly great Newbery Award winner - it doesn't scream "Latino book!!!!"

    For that matter your very name does not scream "Latina!" Perhaps incorrectly, that makes me feel like your award is based on the profundity of your ideas and writing and not on the fact that the Newberys had not previously been "diverse."

    So based on all that...how do you feel about being a "first" what does that mean to you and to the book publishing world?


    Margaritaengle M.E.: Thank you. I am so glad that the timeless and universal themes came through, because that was my intention. I think the inner history of ordinary people is a better way to learn history than memorizing the names and dates of famous figures and celebrated events.

    I am comfortable with not screaming Latina, because my mother is from Cuba, my father is from Los Angeles, and I think of myself as Cuban-American, half and half, perched on the hyphen. Engle is my husband's last name. At first, I tried to hyphenate the maiden and married surnames, but eventually I decided that writing under my husband's name is an expression of love and loyalty. I don't feel the need to pose as completely Latina. I am of mixed ancestry, both genetically and culturally.

    As a "first," I am astounded and grateful, but I also recognize that I am preceded by a long line of brilliant authors who began writing before the time for recognition was ripe. I share this Newbery Honor with them. I am standing on the shoulders of Alma Flor Ada, Tomás Rivera, Pat Mora, Esmeralda Santiago, Juan Felipe Herrera, Gary Soto, and so many others.


    EJC: Tell me what it's like being an author of Cuban descent in a country that, generally speaking, looks at most Hispanics and assumes they are Mexican? What does (or doesn't) that experience bring to your writing?

    M.E.: When I was a child growing up in Los Angeles, Mexican-Americans often asked me if I was Mexican, and when I said, "Cuban," some thought I was lying, because Cuba was simply not a familiar place. Now, that sort of generalized expectation would not be a problem. There are large Cuban-American communities in cities all over the U.S., including Los Angeles.

    EJC: Your writing for young adults really challenges (it certainly challenged me) and pushes. As a teacher of writing – which you are by default – and as a role model for young writers can you please talk about what the devotion to writing might feel or look like for a young adult?

    Do they tell you they're overwhelmed by everyone claiming to be a writer? Or are they excited that everyone and anyone can blog? Do they imagine an economy where they can legitimately follow their dreams or is there too much pressure and too little hope of being the next "Twilight" author or JK Rowling?


    M.E.: I think it is wonderful that young people keep in touch with each other through the written word in any form, and I am especially delighted that so many young people experiment with poetry. I'm not sure they really feel like they are all writers. A true writer does not put every word out in the open, for all to see.

    Like musicians or dancers, we need practice. We rehearse, writing in solitude, erasing ninety percent of our work, and showing only our best ten percent to editors. If ten percent of that fraction is actually published, that's a pretty good success rate. In other words, you have to love the process.

    People often tell me they want to write books, but they don't like to read, and they don't like to sit still. In those cases, writing does not strike me as a realistic goal. It is even less realistic to write for the purpose of getting rich and famous. We write to express our thoughts and emotions.


     

    EJC: How about you - you support yourself as an author...what do blogs, Kindle, iPhone readers, dying newspapers, and fragmented attention spans mean to someone who spends painstaking amounts of time crafting a single poem?


    M.E.: I try not to worry about changes in technology. Even if nobody reads, I will still write.

    EJC: What do you say to struggling writers who are writing day in and out and can't seem to get published, are pressed into giving their work away for free, don't know how to navigate the publishing world (and it's all changing so quickly) and just feel frustrated and ready to quit?

    I spoke to a young woman two weeks ago in just this same position and I was at a loss to offer more than "It'll hurt too much to stop so just keep going."

    M.E.: Many beginners send their first short stories and poems to the big, famous magazines. That can be terribly discouraging. I started with small, unknown literary journals, and felt wonderfully excited whenever one haiku was accepted. I think we need to ease our expectations, celebrate small successes, and just keep writing because we love to write.


    EJC: The Hispanic community has serious problems with education and there are many excellent reasons for it: poverty, lack of parental time, etc., but do you have any culturally unique suggestions for what Latinos can do to get their kids interested in books, reading, and writing?

    M.E.: In Latin America, poetry is a force of nature. Poets have always been respected. They were the leaders of independence movements. Elderly Latinos who went to school in the "old countries" still know long poems by heart. They used to name their children after poets. Even illiterate peasants improvised elaborate verses with complex rhyme and meter patterns, holding poetry "duels" at family gatherings and street festivals.

    At one time, it was considered very macho for a man to stand up and declaim a dramatic verse in a powerful voice. Women did the same, with romantic poetry. Perhaps this tradition can be revived, while removing the gender-based stereotypes.

    As a child, I loved reading because it was an escape, and at the same time, an exploration. I loved The Black Stallion, and Island of the Blue Dolphins. These were stories about young people surviving in isolated places, in creative ways. I also sneaked into the adult section of the library, where I haunted the travel section, reading about faraway lands, and looking at pictures of exotic places.

    I think reading is simply an extension of curiosity. Anything parents and teachers can do to give natural curiosity an outlet may eventually lead children into the library or its online equivalent, searching for answers.

    Just going for a walk together is an example. My mother is an immigrant with a sort of parallel universe mentality. She took us exploring in Los Angeles City parks as if they were wilderness. We gazed at bugs and flowers, tadpoles and minnows. It didn't matter that our patch of nature was small. She treated it like the Grand Canyon.

    She gave us the chance to be amazed.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    February 15, 2009

    The art of the up-sell: Why Starbucks will survive and thrive during downturn

    "600 Words by Esther J. Cepeda"

    I'm not a Starbucks aficionado. I can never remember the secret code-names they have for small, medium, and large; I couldn't tell the difference between a macchiato and a mocha if one of them grew fangs and bit me.

    But a recent commitment to a tastier decaffeinated lifestyle got me stopping by for decaf Americanos, which even I – Starbucks troglodyte that I am – can tell you is a shot of espresso and hot water.

    Macciato Then the decaf lattes won me over, too, and all of a sudden I was waist-deep into a case study of the familiar-to-everyone-but-me international mega-brand, that elicited mocking sniggers a few months back when it announced that it had to resort to closing stores because of sagging sales.

    Those sagging sales – they've reported a 10 percent drop in same-store sales, are closing nearly 1,000 shops and cutting at least 7,000 jobs – can be blamed on everything from too many store openings to consumers who, fearful of the economic downturn, are pinching their pennies.

    But Starbucks has nothing to worry about because they seem to have mastered two things that are completely intertwined and completely lacking everywhere I go, which is bugging the heck out of me. Those magical qualities are good customer service and its fraternal twin: good selling.

    First off, at every single Starbucks I've ever been to in the last year I was warmly greeted as though I was a regular. And the people in line with me who clearly were regulars were greeted by name and asked about their regular order: "Are you having an unetto or duetto large Fancy-Double-Half-Caff (or whatever their called) today?"

    "And would you like a chocolate cupcake?" asks the cashier-ista, "Anything else?"

    This is what is going to keep Starbucks rolling in dough regardless of what the stock market does: they're reallllllllly nice to the people who walk into their store to spend money on them. And they upsell, upsell, upsell.

    I can not tell you how much it bothers me to go to my favorite sit-down taco joint – that same place I've been going to several times a month for years and years – and the waitresses never register that I'm there all the time. And at the end of my meal, never once, have they asked if I wanted dessert.

    Guess what? I always want dessert. And I always have to turn the check away and ask for my flan. Every time.

    Same thing at my favorite pizza place – I'm there nearly every Saturday night of my life and have been for a decade. Though the waiters and waitresses know my order and exactly how I liked my baby stuffed served, they never ask if I want dessert.

    (Eli’s cheesecake. Plain. Yes, plain as in no nothin’ on top.)

    Contrast that to my weekly Sunday trip to Jewel, where the cashiers don't know me from Adam's off aunt yet never fail to offer me the super-duper-mega-buy. And sometimes, by golly, I'm strolling outta that grocery store with ten bags of Cheddar Chex Mix (I couldn't afford not to!).

    I keep seeing these apocalyptic news stories in the paper, in business magazines, and on TV about how bad it is out there…how people have stopped spending out of fear and there's just no money to buy anything, and the sky is falling.

    That's not what I heard from the middle-aged woman who was in one suburban Starbucks location late last week. She was letting the barista chat her up, even though it was morning rush, because she wanted to know if the store was hiring.

    "You know, I've been out of work for nearly a year now and I just can't find anything," she told the milk-steaming-coffee-slinger, who lamented that they had no openings.

    "It's never been like this before – usually I could find at least something part-time, but gosh, things are so tough out there," the woman who was known by all the store's staff as Sally, said, cradling a huge four-dollar whip-cream-topped confection.

    She'd been offered a cinnamon scone but declined on the grounds of her waistline. I suspect that the next day when Sally stopped by for her usual fix she was offered that three dollar scone again – and didn't make it out of the store for less than eight bucks.

    Here’s the customer insight for every single business person who makes their living off of selling something in any way (and this is a freebie, I'm waving my three-hundred-dollar an hour consulting fee): be nice and make the extra offer.

    In fact, the more I think of it…the more I think a chocolate cupcake will go well with my decaf Americano tomorrow morning.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    February 04, 2009

    Gypsies- the Hispanics of Hungary

    "600 Words by Esther J. Cepeda"

    It’s really cool to meet someone from far, far away who shares the same struggles, frustrations and sense of accomplishment for a job well done. I got to meet four!

    Earlier this week I had the privilege of sitting down with 4 Roma Hungarian journalists who were visiting my fair city through the US Dept. of State’s International Visitor Leadership Program, in conjunction with the International Visitors Center of Chicago.

    After we exchanged pleasantries through a high-energy translator, we got down to business. These people were here to find out what it was like to be a minority journalist covering minority issues in the U.S.

    My main answer: lonely. Oh and also: barely paid.

    As I answered questions about the number of Latino journalists working at mainstream media and the differences between coverage of Hispanic issues in Spanish-language media and so-called "mainstream" media, they all chuckled and grinned wide as they related to the translator’s imitative gesticulations of my story.

    For those of you unfamiliar with the Roma, they are generally known through Hungary as Gypsy scum – a slur akin to what some here feel when they hear the term "illegal" – they’re the ethnic minority group of Hungary.

    Comprising anywhere between 2-10% of the population in Hungary (numbers are sketchy because their government isn’t known for coughing up firm numbers on the dreaded Roma), award-winning, nationally-recognized journalists Laslow, Attila, Norbert and Robert estimate that by 2050 the Roma will comprise 30-some% of the entire population (sound familiar? Hispanics in the U.S. are also on target to comprise 30% by that year).

    Though they’ve been around for, literally, centuries, and through forced assimilation a majority of their population (that’ll sound familiar to Native American readers) forgot their native language and assimilated to Hungarian society, their dark features still keep them apart from the majority in a country that is increasingly discriminating against them.

    Robert and Laslow told stories about reporting on health care and discrimination issues they constantly cover in order to better the community that get completely ignored by the Hungarian mainstream media. Attila and Norbert expressed frustration that though their numbers are large, regional/cultural differences keep them from effectively banding together to demand their rights.

    Much like Hispanics here, the Roma are among the poorest in their country, they have higher birth rates then majority Hungarians and their average expected life span is significantly lower than the national average.

    They suffer constant attacks, open discrimination, abuse by government officials, and suffer from widespread discrimination and marginalization.

    Though about 90% of Roma children complete primary school, a 2006 Open Society Institute report found that the drop-out rate among Roma is still almost twice as high as among non-Roma.

    My Roma journalist visitors, shoe-string-budget-funded by the Hungarian government, were eager to empathize with my stories of being castigated by "my own people" for airing "our dirty laundry," of being forced to report only negative stories and being told that the positive ones were of no interest to anyone. We commiserated over my lamentation that worst of all is that our stories are nowhere to be found in the mainstream media, further alienting us (if you’ll pardon the pun) from the majority we’re soon to eclipse.

    Wanting to know how to engage non-Roma in their stories I told them to write and report on the transition generation, the fully-assimilated and the half-breeds who are infiltrating the mainstream society and successfully living bi-cultural lives. Focus on the kids, I told them, the ones with the finer features who pass for "regular" Hungarians; after all, who can resist the scary "they walk among us" story line?

    At the end of our conversation they asked for my advice on how to navigate the dreaded journalist pigeon-hole and differentiating between being a "Roma journalist" and a "journalist who just happens to be a Roma." I laughed at our shared experience and told them what I do: I just keep on keepin’ on, working hard to get my stories out there with a knowing that I’m serving the greater good regardless of what kind of label someone tries to slap on me.

    February 03, 2009

    U.S. makes an official bid to host the World Cup – the Chicago connection

    "600 Words by Esther J. Cepeda"

    OK, rewind back to 1994 and feel it with me: NAFTA went into effect, Tonya Harding mob-styled Nancy Kerrigan, feisty Ecuadorian Lorena Bobbitt got off on an insanity plea after chopping of her husband John’s johnson, the Dallas Cowboys won the Super Bowl and Chicago rocked the World Cup!

    Striker I remember it like it was just yesterday; from steamy June 17 to sweltering July 17 across 9 U.S. cities. On five of those days Chicago was the center of the world – and I was in the center of it. I was there with my dad and a slew of co-workers who couldn’t have given a rat’s ass about the game but wanted to enjoy the party. All of us walking through the museum campus, I wore a Striker t-shirt and chatted up the officers who lined the streets mounted on horseback, the fair-haired ones were jovial enough to pose wearing giant sombreros (dad, why can’t you find those pictures?!?!?!)…

    It was the first time the U.S. had ever hosted the World Cup and it drew a cumulative attendance of 3.5 million fans, which was a record at the time. That World Cup was also responsible for spurring the creation of MLS- Major League Soccer.

    Manolo Man was it awesome to be in the center of the city with soccer nutcakes from all over the world. Even Manolo el del bombo – that Spaniard guy with the big drum – was there!

    Why am I bringing all this up? Jack Bell, the New York Times’ ace soccer reporter reported in today’s paper that the "U.S. was among 12 candidates on four continents to submit bids to FIFA in the hope of hosting the 2018 or the 2022 World Cup."

    Yay! No offense to my friends on the Olympics 2016 Bid committee, but this is so way cooler.

    A potential U.S.–hosted World Cup would certainly (I hope) see some Chicago matches and the simple nature of the event stands in stark contrast to the 2016 Olympics which, up until now, has put stars only in the eyes of the few who stand to cash in on it.

    In fact, the whole Olympics 2016 has really ticked off many of the minority group members who will be most affected by such a large expanse of Olympic village in their ‘hoods. Hey, even the white people in the suburbs are ticked. For instance, out in traffic grid-locked Central Lake County, the 2016 Bid is seen as the Pain in the Butt of the Decade, should equestrian events be held there.

    And, oh!, wouldn’t it be a corner kick to the groin if Brazil – who’s hosting the 2014 World Cup – got the 2016 Olympics?

    But that’s neither here nor there, tongues are wagging because, unlike an Olympics where interest is low – until one of its’ stars is caught on tape hitting a bong, that is – a World Cup requires no money for infrastructure and brings pure tourism profit for the host cities.

    Plus we have an ace in the hole: one President Barack Obama. As of 8:15pm central time Tuesday, press pool reports had not quoted him as having an opinion either way, but he will surely come out in support, just as he did for the 2016 Olympic bid. He’d surely agree with U.S. organizing Committeeman David Downs who said at Monday’s press briefing: "The United States was founded on diversity. The country has and will always open its arms to the citizens of the world."

    Yeah, England, Russia, Qatar, Australia, Mexico, Japan, Indonesia, Egypt and South Korea are eyeing a 2018/2022 opportunity as well but they aren’t international darlings sitting in the middle of Obama-mania.

    The deadline for bid paperwork is May 2010. The winning country will be named in December 2010. Esther will buy plane tickets and reserve hotel rooms for U.S. matches shortly thereafter.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    January 24, 2009

    Obama rescinds the Mexico City Policy AKA the global gag rule

    "600 Words by Esther J. Cepeda"

    I was never what you'd call a rabid G. Dubya Bush-hater, but I do remember the day I first went "oh crap, we're all screwed!"

    That day was January 22, 2001, G.W.'s first full day in office when he reinstated the Mexico City Policy – otherwise known as the global gag rule – which effectively mandated that no U.S. family planning assistance could be provided to foreign non-governmental organizations (NGOs) that use funding from any other source to perform abortions in cases other than a threat to the woman’s life, rape or incest. That also went for NGOs that provided counseling and referral for abortion; or lobbied to make abortion legal or more available in their country.

    That day happened thirty-eight days before I "celebrated" the one-year anniversary of my daughter Wren's birth – and subsequent death – from a major birth defect. I could have elected to abort this unfortunate incident away when I got the diagnosis but I shook the dice; which is just another way of saying hey, I'm not "pro-abortion" but I'm sure grateful to have had the actual choice to make.

    Friday I was thrilled that women in Mexico and many other countries around the world will now have a better chance at making that choice, too.

    On his third day in office, President Obama sent a quiet, late-Friday afternoon e-mail through his Press Office announcing he revoked the so-called "Mexico City Policy:"


    "It is clear that the provisions of the Mexico City Policy are unnecessarily broad and unwarranted under current law, and for the past eight years, they have undermined efforts to promote safe and effective voluntary family planning in developing countries.  For these reasons, it is right for us to rescind this policy and restore critical efforts to protect and empower women and promote global economic development.

    "For too long, international family planning assistance has been used as a political wedge issue, the subject of a back and forth debate that has served only to divide us.  I have no desire to continue this stale and fruitless debate. 


    "It is time that we end the politicization of this issue.  In the coming weeks, my Administration will initiate a fresh conversation on family planning, working to find areas of common ground to best meet the needs of women and families at home and around the world. 


    "I have directed my staff to reach out to those on all sides of this issue to achieve the goal of reducing unintended pregnancies.  They will also work to promote safe motherhood, reduce maternal and infant mortality rates and increase educational and economic opportunities for women and girls. 


    "In addition, I look forward to working with Congress to restore U.S. financial support for the U.N. Population Fund.  By resuming funding to UNFPA, the U.S. will be joining 180 other donor nations working collaboratively to reduce poverty, improve the health of women and children, prevent HIV/AIDS and provide family planning assistance to women in 154 countries," said President Obama.


    I was too young to reproduce in August 1984 when President Reagan directed the United States Agency for International Development (USAID) to expand their limitations to withhold USAID funds from NGOs that provided advice, counseling, or information regarding abortion, and information on lobbying a foreign government to legalize or make abortion available. 

    When it was rescinded by President Clinton in 1993 I was barely aware of how important his reversing of The Mexico City Policy was, but Dubya's first-day move hit me hard. Right in the uterus, in fact.

    For some it's so easy to hate the poverty-stricken, so easy to dismiss them as dirty and uneducated – a scourge which shouldn't be reproducing anyway; so easy to damn them for getting themselves pregnant then damn them for searching out alternatives.

    But it's not so easy to be a young, poor and many times illiterate woman in the slums of the Dominican Republic or Mexico City taking matters into their own hands by throwing themselves down staircases or slugging down homemade concoctions of soap, tea, and extra-strength aspirin to poison themselves into an abortion.

    Those sorts of very common situations tend to lead to the death of an unborn fetus, anyway, albeit inside the body of a dead mother – not exactly within the spirit of the policy if you ask me.

    Obama promises to open up a "fresh conversation" on family planning… it will be ugly, but hopefully, it can lead to less dead babies – and less dead mommies – than during the past eight years.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    January 21, 2009

    Twenty-four hours after inauguration, Obama on the spot for immediate immigration reform

    "600 Words by Esther J. Cepeda"

    In the 48-hour time period between Monday and Wednesday three events will collide to put newly-inaugurated President Barack Obama in the crosshairs of those pushing the anti-"anti-illegal" immigration agenda in this country.

    First, on Monday – in a stunning last-minute move – then-President George W. Bush granted clemency to the two border patrol agents who were serving eleven and twelve year sentences for shooting a Mexican drug smuggler in the buttocks back in 2005, then conspiring to cover it up.

    The campaign to "Free Ramos and Compean" was taken up both by rabid anti-immigrant types as well as by the more moderate sorts who – though certainly don’t advocate shooting people in the back – didn’t believe that officers Jose A. Compean and Ignacio Ramos deserved to be put in solitary confinement for over a decade for their crime.

    Either way, the border patrolmen’s plight was just one of the many points of contention that boiled over in the thick of the pro-vs.-anti-illegal-immigrant rhetoric that successfully drowned out July 2007’s attempt at comprehensive immigration reform.

    Next, of course, came Barack Obama’s Tuesday inauguration when the world stopped to sigh happily that "a new day has dawned" not only in the United States, but also across the globe.

    Fast forward 24-hours and the honeymoon is over: Wednesday at 11am in Washington, DC, the "National Capital Immigrant and Fair Immigration Reform Movement" will be holding, an immigration rights march to demand (all together now!) quote:

    "[A] Moratorium on the Raids and Deportations -Just and Humane Immigration Reform -Health Care for All –

    Worker Justice Obama’s decisive victory signals a sea change in U.S. politics.

    This is a historic moment not only because the U.S. will have its first African American president, but also because a decisive majority of Latino voters, and many white voters were central to Obama’s victory. We are entering a new era, one where real social change can happen. Mass movements for social justice must play a crucial role."

    Not to be left behind, Chicago’s very own March Mastermind Jorge Mujica – now best known for successfully engineering the takeover of the Republic Window factory and getting those employees the severance they were owed – has his own gig here in Chicago.

    JorgemujicaThe "Solidarity Rally" – to (altogether now!) "Demand an End to Raids and Deportations" – starts at 5:00pm Wednesday at Federal Plaza (corner of Dearborn and Adams, Downtown, Chicago, if you’re interested in showing up).


    Naturally, because I like to talk to the Devil’s advocates – just a manner of speech, of course – the first person I called with this news was Rick Biesada, the Director of the Chicago Minuteman Project.

    Despite leading three years of protests in front of Illinois legislators’ offices demanding Ramos and Compean be freed, he was none too impressed with Monday’s surprise clemency.

    "No, we really don’t feel justice has been served," Biesada told me over the phone just a few hours after Obama had been sworn in as the 44 president, "I’m so happy this finally culminated in a happy ending – we’re all elated – but we felt they should have gotten a full pardon."

    Illinoisminutemen Despite his partial disappointment, though, Biesada did take the time to weigh in on what this new wave of demand marches and the new Presidency means for the future of the United States.

    "I dunno…I like Obama, I’ve met Obama, I’ve had him on my [radio] show, he’s a popular guy," said Biesada. "I don’t know his philosophy on immigration but I do know his philosophies in general don’t coincide with mine – I know he tends to run with the open-the-borders crowd but that doesn’t mean anything. Still, I don’t want to judge a book by its cover."

    "If I could give him one piece of advice," Biesada continued, "it would be this: if he obeys the letter of the Constitution and puts American workers first – and I don’t mean Anglo-Saxon only – by that I mean Hispanics, blacks, Guatemalan, Nigerian, American citizens and legal residents…if he puts them first, then who knows? Maybe things will change."

    I’m going to stop while I’m ahead on this historic Inauguration Day – and going to go to sleep happy.

    I can’t imagine I’ll broker a warm embrace between Jorge Mujica and Rick Biesada tomorrow – though I’m going to challenge myself to make that happen sometime this year. But I am witnessing a time where people will assemble peacefully and those who tend to be inflammatory are striking a moderate tone so I hereby predict a better tomorrow.

    And if that’s not audacity of hope, I dunno what is!


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    January 15, 2009

    He Welcomed us to Fantasy Island: Ricardo Montalban dead at 88

    "600 Words by Esther J. Cepeda"

    Growing up, I spent 90 percent of my waking hours living with perfect strangers who snuck into my room via my television set. I had a rich fantasy life, which meshed perfectly with one of my very favorite shows: Fantasy Island, where you could go to make your wildest dreams come true.

    A quick episode plot search on TV.com brought up a long list of nearly forgotten gems (now watchable on Hulu.com) about miracles that – through the scary benevolence of Mr. Roarke – you could try on, then take back. Even though much of the nuance was lost on me, the show taught me waaaay more about life than any nine-year-old should know.

    A few plots:

    In "The Other Man - Mr. Roarke" a woman in her forties wishes to find romance, but the man Mr. Roarke has chosen for her is all wrong, she would rather have Mr. Roarke himself.

    In "The Big Switch" a wife wishes for her husband to experience what it is like to be a woman.

    In "Hooker's Holiday" a woman of the evening wishes for a normal life with love and romance.

    In "Random Choices" a billionaire shipping tycoon with a great lust for life wishes to seek out people who desperately need help so he can use his vast wealth and influence to change their lives.

    In "My Mother, the Swinger" a woman who dedicated her life to raising her children wishes to become a swinger.

    See what I mean? Waaaay too much information for a kid, but I ate it all up. And, it’s important to note, that as I watched this show time and again, I never ever gave a second thought to the fact that I was actually watching a trailblazing Latino man opening up the Hollywood world to other Hispanics who, growing up watching TV, never thought they couldn’t be up there, too.

    Nope, I wasn’t thinking that because I had no idea Ricardo Montalban was Latino! Not until I was at least 20-something, anyway, I mean really, after a while he was just Scary Guy Trying To Put That Bug in That One Star Trek Guy’s Ear, not a trailblazer I could thank for Hispanic acceptance in society. But he was.


    Ricardomontalban According to the Los Angeles Times’ obituary written by Lorenza Munoz, not only was Ricardo Montalban one of the first Mexican-born actors to hit it big in Hollywood, but he did it despite being a vocal activist to improve the image and increase the employment of Hispanics in TV and movies.

    Montalban, 88 and who passed away from complications of old age, in Los Angeles Wednesday morning, "paved the way for being outspoken about the images and roles that Latinos were playing in movies," according to Luis Reyes, co-author of "Hispanics in Hollywood" (2000), in the LA Times obit.

    Already, a star of Mexican movies in the 1940s, he got his first American big break when MGM cast him as a bullfighter opposite Esther Williams in "Fiesta" and put him under contract.

    From there it was on to movies starring the likes of Clark Gable and Lana Turner, pitchman duties for Chrysler (c’mon, who can forget the "The soft, Co-REEN-THE-AN leather?) and the Wrath of Khan Duties (yes, geekies, I mean, Trekkies, I know it was Khan Noonien Singh in the "Star Trek II: The Wrath of Khan" – but only because the obit said so).

    Seemed easy as pie to me. Uh-uh.


    Montalban, showed up in LA a teenager with stars in his eyes and only Spanish in his mouth. He got scouted by an MGM talent agent who got him a few gigs that eventually took him to the big leagues in Mexico, where he’d had to return when his mother’s health necessitated a return trip.

    MGM, however had a type it needed to cast, and wanted Montalban to be their signature "Latin Lover," and who was going to say no to that?

    But, it’s painful when you’re a professional with something to give to the world but end up stuck being viewed by the world through the prism of your color, race, or ethnicity. Instead of just lamenting it, though, Montalban did something about it.

    "Mexican is not a nice-sounding word and Hollywood is at fault for this because we have been portrayed in this ungodly manner," he said in his autobiography. According to his obituary, "he challenged Hollywood to stop stereotyping Latin actors by casting them only as prostitutes, maids, gang-bangers and bandidos."

    Through his foundation Nosotros -- "we" in Spanish -- Montalban attempted to highlight Latino participation in the arts and entertainment. In 1970, the foundation created the Golden Eagle Awards, which annually honors Latino stars, shows and movies. But, also importantly, he did perfectly un-Latino things like: from 1965 to 1970, Montalban served as vice president of the Screen Actors Guild.

    He had a marvelous career playing lovers, bikers, aliens, and granddads but to me he’ll always be Mr. Roarke – elegantly dressed and perfectly polished Mr. Roarke who hung out with the "Plane, the PLANE!!!" midget, Tattoo (yes, the inimitable Herve Villechaize who himself died in 1993).

    He was a maker and breaker of dreams; the man you went to when you needed to feel that "greener grass on the other side of the fence" between your toes. Little did I know how hard he was working to make those Hollywood dreams come true for other Latinos who wanted to be leading men and ladies, simply "gangbanger number 3" and "maid number 1" in some gritty, urban drama.

    Thank you for that Ricardo, I hope you’re comfy on the great, big Corinthian leather couch in the sky.



    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    January 03, 2009

    A new American food agenda: regulate food stamp usage

    "600 Words by Esther J. Cepeda"

    News flash: as expected, the economic downturn and rise in gas and food prices has goosed the number of people receiving food stamps – nearly 1.4 million Illinoisans in November alone, according to our friends at the Associated Press.

    Consider this: we have an obesity epidemic sweeping our nation with children as young as five becoming the newest victims of weight-controllable Type-2 diabetes.

    What if, once economic woes stabilized, President Obama decided to put health and nutrition policy in the spotlight? What if he made one simple change that would affect the health and well-being of millions and millions of people?

    What if he simply changed the rules for what a person can and can't buy with food stamps?

    If the fight against hunger went hand in hand with the fight against obesity and obesity-related diseases like heart disease, Type 2 diabetes and high blood pressure, the country would be a fitter place.

    Think about it: right now, nearly 30 million children and adults receive assistance from the Supplemental Nutrition Assistance Program (SNAP) – the new name for the federal Food Stamp Program since last October – and there are precious few restrictions on what can be bought with them.

    For instance, the Women Infant Children (WIC) program provides mothers who meet the income requirements with vouchers specifically for milk, eggs, cheese, cereals and staples such as peanut butter and pure fruit juices.

    But once the children in the household get up above toddler age and the family relies solely on food stamps, its open season. Fruit Loops, Cheetos, Pop Tarts, frozen pizzas, hotdogs? Sure!

    Foodstamps According to SNAP guidelines, breads/cereals, fruits and vegetables, meats/fish/poultry and dairy products are fine. Even seeds and plants which produce food for the household are allowable, but as you can see, those are very broad categories.

    Of course, any form of tobacco, booze, pet foods, household supplies and prepared foods that can be eaten in the store are prohibited but everything else is perfectly allowable.

    And I can tell you from personal experience, that you could inflict some severe malnutrition on a family by stocking the fridge with SNAP-approved beef jerky, bologna, pizza rolls, frozen waffles, potato chips and whipped cream.

    To be fair, it's really hard not to buy non-perishables such as boxes of instant mac n' cheese and cans of Chef Boyardee ravioli over fresh fruit and vegetables because they're so cheap comparatively, and won't spoil in the fridge.

    But that's the other thing: food stamp recipients are not counseled on sound nutrition basics, not only do they not understand that frozen fruits and vegetables are nearly as nutritionally sound as fresh, but they also don't get why Doritos are not healthy for their and their children's bodies.

    Yes, I know intake counselors and case workers are stretched to their limits as it is, but that's why the food stamp program needs to be seen by the incoming administration as not just the "food safety net" but also as an opportunity to shape how the poorest among us understand their dietary needs and a chance to teach them how to take control over their own well-being through healthier food choices.

    As it stands now, a family of four can get up to $588 a month for groceries through the program. That's not much. But imagine the bang-for-the-nutritional-buck if there was a master list of certain types of foods that were not allowable for purchase with the electronic SNAP debit card; not things such as cake mixes and frostings such as a family might purchase for a birthday or other special occasion, but items such as snack bars which are effectively cookie and candy bars disguised as misleadingly "healthy" granola bars.

    Much is made of what sorts of life skills the poorest among us need to thrive in this country including financial literacy and computer literacy – throw nutritional literacy on the pile and we stand a better chance at more, ahem, well-rounded citizens.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    December 21, 2008

    Es a Wonderful Vida: George Bailey and the American Assimilation process

    "600 Words by Esther J. Cepeda"

    My family has been here, in the United States, for about 35 years.

    My father, an Ecuadorian immigrant to Mexico, somehow connected to my mother, a Mexico City resident, about 36 years ago and through some miracle, they found themselves taking their wedding vows on December 22, 1973 at St. Vincent DePaul's Cathedral in Chicago, the city where they raised their family.

    Through the Christmases, my blended Ecua-Mex family neither went the Christmas tamales route, nor did they go the South-American-roast-the-guinea-pig path to celebrate the holidays, but it definitely wasn't an "American" affair. We celebrated on Christmas Eve, with our own traditional foods, drinks, music and customs – none of which included the annual viewing of It's a Wonderful Life.

    Its-a-wonderful-life-DVDcover As the years passed, I never watched it, never cared to, even though even my cousins (one known for being extremely passionate about his heritage) adopted the holiday tradition and sometimes even inserted it into the household Christmas Eve routine. After all, what could some old white-people movie possibly say to me?

    More years passed and I ended up connected to a passionate over-the-top-in-love-with-It's a Wonderful Life fan. It took him ten – count 'em ten! – years to wear me down. After all that time it had become a point of pride that I'd never watched it but I finally softened enough to yield from my hard-headed fear that watching the exploits of George and Mary Bailey would somehow make me…white.

    And isn't that what the fear of assimilation is all about? People come to the United States from all over the world, hoping to find streets paved with gold and maybe a familiar face to connect to while working toward an American Dream. Their biggest fear: losing that part of them that grew and thrived back home. Their kids, however, either lament that they aren't "just like everyone else" or hope they never are.

    Sure, I was born and raised in the U.S. but even though I always felt American, I never felt mainstream i.e. "white" and I never wanted to. Watching IaWL that first time felt like a betrayal. But it's been three years since my "first time" and I actually got my half-white, non-Spanish-speaking seven-year-old to sit on the couch with us for the annual viewing.

    As I sat watching – passing on a crucial bit of Americana to my half-breed – I realized how many times in the last three years I've tossed off Violet Bicks' classic line "Why this old thing? Why I only wear this when I don't care how I look," in response to a compliment.

    And I can't count how many times I've quoted Nick the Bartender's exhortation about serving "hard drinks for men who wanna get drunk fast." Who knows how many other IaWL lines have seeped into my consciousness, I know my Trivial Pursuit performance has certainly benefitted!

    That's the funny thing about fully assimilating into American culture – a lifelong process even for second and third generation U.S. citizens – while there may be a few traditions lost along the way (heck, I still don't know how to make tamales so there's little chance my two ninos will ever learn) there's just so much to be gained.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    December 17, 2008

    Madre mia! Playboy does Virgin Mother Guadalupe

    "600 Words by Esther J. Cepeda"

    Those crazzzzy Mexicans, putting the sacred Virgen on the cover! ‘Ol Lupe made Miss December – now there’s a novel way to say Feliz Navidad!

    Playboy-virgin-mary If you hadn’t heard, there’s an international incident afoot: Mexican Playboy put on its December cover a busty naked woman shrouded in a white habit-type thing in front of a stained-glass window with the headline "Te adoramos, Maria," or "we adore you, Maria" in what is clearly a nod to the Mexican icon of the Virgen Guadalupe.

    So what’s the big deal?

    Well, to me it’s not that Playboy used a hyper-sexualized image of a revered religious icon to peddle mags – hey, business is bad these days and let’s face it, proud Mary’s lookin’ good. The whole feminist thing… I’m sooooo not going there.

    And it’s not that the revered religious icon has such intense meaning to Mexicans…wait let me recap for those who don’t know the story: from December 1st through 12th Mexicans all over the world commemorate the miraculous appearance of the Virgin of Guadalupe to a peasant named Juan Diego in Mexico, ending with a big celebration of the Festival of Our Lady of Guadalupe.

    Virgenjuandiego So as I was saying, it’s not that the revered religious icon has such a respectful meaning to Mexicans – I can go down to 26 street in Chicago and get myself some Virgen Guadalupe playing cards, purses, bandannas, thongs, and window decals. Hey, Mexicans are known for their tackiness – fuzzy ball curtains hanging from the windows of the family conversion van, need I say more?

    Now, why am I mad at Playboy? Because they’re LIARS!

    According to a Reuter’s news report, Chicago-based Playboy Enterprises, Inc "apologized" for any implied heresy in a statement, by saying the Mexican edition of the magazine is published by a licensee, and that the company did not approve or endorse the cover. "While Playboy Mexico never meant for the cover or images to offend anyone, we recognize that it has created offense, and we as well as Playboy Mexico offer our sincerest apologies."

    But wait, that’s not the lie part, keep reading. Their statement quoted Raul Sayrols, publisher of Playboy Mexico, thusly: "The image is not and never was intended to portray the Virgin of Guadalupe or any other religious figure. The intent was to reflect a Renaissance-like mood on the cover."

    Give. Me. A. Break.

    Dude, you put a heavenly hottie on the cover to generate buzz and you got it – don’t act like it’s all some cosmic coincidence that the puritans among us took it to mean that if you buy the magazine you can pretend you’re Juan Diego sneeking a peek at what’s under the Virgen madre’s hood. Ay dios mio!

    Playboy: ignore the naysayers and save us from the ridiculous excuses. If you’re going to give the Mexican people an alternative to getting their religious miracle on, just own it.


    Esther J. Cepeda writes the "600 Words" & "Pregunta del Dia" columns, and is also the Chief Marketing and Communications Officer for the Illinois Student Assistance Commission. Her views and reporting do not necessarily reflect those of ISAC. "600 words" is a registered trademark of EeJayCee, Inc., Copyright 2008. May be reprinted with permission, contact eejaycee@600words.com

    November 27, 2008

    Saving yourself for marriage: a quaint new custom for the next generation

    "600 Words by Esther J. Cepeda"

    Back in 1996, when Melody LaLuz turned 16, she'd already seen it all: friends gettin' busy, gettin' sick and gettin' pregnant, and she wasn't having any of it.

    When she learned that 2,000 teenage girls get pregnant everyday and 52,000 cases of sexually transmitted diseases are diagnosed daily (10,000 in teenagers) at a True Love Waits assembly at Lane Technical High School, she vowed to stay a virgin until she got married. What Melody didn't expect was that no one, not even her family, would think this was a good idea.

    "I went home and I said, 'Mami – I’m going to wait until I get married to have sex' and she was skeptical," a now 28-year-old Melody told me four days before her wedding this Saturday. "She said 'How is this possible? Oh my god you’re not going to be able to get a man! And what if you married and you’re not compatible?'"

    And so, four days before their wedding night, Melody the 28-year-old virgin and Claudaniel Fabien her 30-year-old "renewed-virgin" fiancé who's been abstinent for the past seven years – who have never even tongue-kissed!!! – addressed the question of…compatibility.

    "Well, if we don’t get it right the first time we’re going to do it again, and, again and again!" laughed Claudaniel, better known to his friends as CD.

    Uhhhhhh…but seriously, what if it's a flop? I mean, geez, not even any kissing?!?!

    "I told her if we date I don’t even want to kiss until we get married – I’m not going to start something we can’t finish!" CD said. "There is such a sexual tension between us, we have to keep physical boundaries…no we don’t have any fears or concerns that physically anyone's going to be inept."

    MelodyandCD Melody and CD met in July 2006 in a New York airport as they were waiting for a plane to Uganda, Africa where they were headed on an abstinence mission trip to teach young people in the AIDS-ravaged countryside the value of blood-testing, commitment and faithfulness. As they visited orphanages bursting with over 2,000 children who were orphaned by AIDS-stricken parents, the couple sparked a friendship which will culminate on Saturday with their first kiss – after they're pronounced man and wife.

    So what's it like being pure in the 21st century?

    "People would always tell me I was crazy, they'd say 'Girrrrrl you do not know what you're missing!' I'd say 'What am I missing, baby-mama-drama, getting herpes?'" Melody said. "The young woman who came to talk to us at school was gorgeous and so I thought, 'See? I can be fine and abstinent.' Today I go around talking to other young women and